• #890 - The One Sign You’re Dealing With an A Player
    Aug 20 2025

    Good morning, Store Nation!

    Welcome back to the Hacking Self Storage podcast.

    Today, I’m sharing a powerful insight from Shaan Puri on the My First Million podcast about what makes someone an A player and why self-development is the real key to growth.

    I talk about how I approach learning, what I expect from my team, and why standing still in business really means falling behind.

    Give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    9 mins
  • #889 - Does Location Still Matter in Self Storage?
    Aug 15 2025

    Good morning, Store Nation!

    Welcome back to the Hacking Self Storage podcast.

    Today, we’re diving into one of the biggest debates in the industry: Does location still matter, or can a strong digital presence beat a prime roadside site?

    I share my thoughts, lessons from industry leaders, and insights from the US market.

    Hope it gets you thinking.

    Give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    13 mins
  • #888 - How Much You Should Really Spend on Marketing
    Aug 13 2025

    Good morning, Store Nation!

    Welcome back to the Hacking Self Storage podcast.

    Today, I’m breaking down exactly how much I spend on marketing across all six of my sites, and what percentage of revenue that works out to.

    You’ll hear why mature sites spend less, how economies of scale play a big role, and the ideal ad spend percentage you should aim for once your site is established.

    Hope this helps you see where your own marketing budget stands.

    Give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    8 mins
  • #887 - Why You Should Be Charging Insurance
    Aug 8 2025

    Happy Friday, Store Nation!

    Welcome back to the Hacking Self Storage podcast.

    Today, we're diving into one simple move that could add thousands to your bottom line: Charging insurance.

    We’ll also explore why saying “requirement” works better than “mandatory.”

    Hope you gain some new knowledge and insight from this episode.

    Please give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    5 mins
  • #886 - What Most New Operators Get Wrong
    Aug 6 2025

    Happy Wednesday, Store Nation!

    Thanks for tuning in to the Hacking Self Storage podcast.

    Today, I’m diving into why I share everything I’ve learned about self storage, and the real reason this podcast exists.

    It’s not just about giving back or leaving a legacy for my kids. It’s about protecting the industry from its biggest threat: uneducated operators.

    This one’s honest, direct, and might ruffle a few feathers.

    Please give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    8 mins
  • #885 - Why an Empty Unit Beats a Bad Tenant
    Aug 1 2025

    Happy Friday, Store Nation!

    Welcome back to the Hacking Self Storage podcast.

    Today, we're talking about why an empty unit is better than a bad tenant.

    They drain your team's energy, slow down progress, and create unnecessary stress.

    You might not agree at first, but by the end of this episode, you just might.

    Hope it gets you thinking.

    Give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    6 mins
  • #884 - If You’re Not Learning From Them, Don’t Hire Them
    Jul 30 2025

    Happy Wednesday, Store Nation!

    Thank you for tuning in to the Hacking Self Storage podcast.

    Today, we’re talking about why you should hire people who are smarter than you. If you’re not learning from them during the interview, they’re the wrong hire.

    This one’s all about building a team that raises the bar.

    Hope you take away some new knowledge and insight from this episode.

    Give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    9 mins
  • #883 - 🚨 Weekly Figures 🚨 Solid Week - Revenue Was Great 💰
    Jul 29 2025

    Happy Monday, Store Nation!

    Welcome back to the Hacking Self Storage podcast.

    I'm your host, Dean Booty.

    Today, we're diving into the weekly figures. From site performance and reservations to move-ins, insurance, and cash flow, it's all here.

    Some sites had a solid week, while others need attention. We’re keeping it real with both the wins and the challenges so you get the full picture.

    Hope you enjoy this episode.

    Give it a listen!

    Thanks to our Sponsor!

    Get 50% off your first 3 months with Stora: https://stora.co/dean

    Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/

    Get the FREE Workshop: https://www.mrselfstorage.com/workshop

    Mr. Self Storage: https://www.mrselfstorage.com/

    Dean's Email: deanbooty@icloud.com

    Mr. Self Storage on TikTok: https://www.tiktok.com/@mrselfstorage

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    14 mins