Steven, the CCO of Diabatix, discusses the challenges of aligning sales and marketing in the company. He shares insights on measuring the success of inbound marketing efforts and the surprisingly effective tactics they have used. Steven also talks about the importance of combining online and offline marketing, including hosting dinner events for relationship building. He offers advice for companies looking to enhance their inbound marketing and sales alignment.

Key Takeaways

• Aligning sales and marketing is crucial for success
• Measuring the success of inbound marketing efforts is important for optimizing strategies
• Combining online and offline marketing can be effective in reaching and building relationships with potential customers
• Sharing information and becoming a thought leader can help establish trust and attract customers

Connect with Steven

LinkedIn: https://www.linkedin.com/in/stevenbaeyens
Website: https://maior.io/

Chapters

00:00 Background and Responsibilities at Diabatix
02:06 Challenges in Aligning Sales and Marketing
04:07 Measuring the Success of Inbound Marketing
07:50 Surprisingly Effective Marketing Tactics
11:20 Measuring Success of Inbound Marketing Efforts
14:19 Using Marketing Materials to Explore New Industries
17:45 Combining Inbound and Outbound Sales Strategies
20:48 Hosting Dinner Events for Relationship Building
25:14 Combining Online and Offline Marketing
29:29 Using Ad Campaigns for Dinner Events
31:28 Advice for Enhancing Inbound Marketing and Sales Alignment

In this conversation, Jasper Meurs and Marnik Vanderbroek explore the multifaceted journey of entrepreneurship, emphasizing the importance of communication, leadership, and the balance between work and personal life. They discuss the challenges of public speaking, the significance of creating engaging content, and the necessity of saying no to maintain focus and energy. Marnik shares insights from his experiences, highlighting the value of storytelling and the need for authenticity in leadership.

Chapters

00:00 The Journey of Entrepreneurship
05:05 Finding Balance in Work and Life
09:59 The Essence of Leadership and Communication
15:13 Overcoming the Fear of Public Speaking
20:04 Creating Engaging Content
24:46 The Importance of Saying No

Come along as we explore the fascinating story of Belgian-born Tom Pennings, who discovered his calling in the heart of Silicon Valley's innovation district. Tom discusses his experiences from navigating the tech world with industry titans like Apple and Google, all while blazing his path with a fierce passion for technology. His open observations provide listeners with priceless insight for following dreams, conquering challenges, and shattering conventions in the name of achieving both career and personal fulfillment. Watch this captivating exploration of taking risks, resiliency, and the life-changing potential of accepting new challenges in the rapidly changing field of technology.

Connect with Tom Pennings

X: https://x.com/ekettoz
LinkedIn: https://www.linkedin.com/in/tompennings
Website: https://salesnudge.ai/

• YouTube video for this episode
• The Gstaad Guy Instagram Account

• How are they using each marketing channel?
• What are they doing different than most brands?
• Are there things they could improve?

At the end of this episode I'll also sum up the different learnings and link them to tips that you can use for your business.

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• Blog post: Relevance is the key to (email) marketing success