Steven, the CCO of Diabatix, discusses the challenges of aligning sales and marketing in the company. He shares insights on measuring the success of inbound marketing efforts and the surprisingly effective tactics they have used. Steven also talks about the importance of combining online and offline marketing, including hosting dinner events for relationship building. He offers advice for companies looking to enhance their inbound marketing and sales alignment.

Key Takeaways

• Aligning sales and marketing is crucial for success
• Measuring the success of inbound marketing efforts is important for optimizing strategies
• Combining online and offline marketing can be effective in reaching and building relationships with potential customers
• Sharing information and becoming a thought leader can help establish trust and attract customers

Connect with Steven

LinkedIn: https://www.linkedin.com/in/stevenbaeyens
Website: https://maior.io/

Chapters

00:00 Background and Responsibilities at Diabatix
02:06 Challenges in Aligning Sales and Marketing
04:07 Measuring the Success of Inbound Marketing
07:50 Surprisingly Effective Marketing Tactics
11:20 Measuring Success of Inbound Marketing Efforts
14:19 Using Marketing Materials to Explore New Industries
17:45 Combining Inbound and Outbound Sales Strategies
20:48 Hosting Dinner Events for Relationship Building
25:14 Combining Online and Offline Marketing
29:29 Using Ad Campaigns for Dinner Events
31:28 Advice for Enhancing Inbound Marketing and Sales Alignment