• The "Nice" Boss Trap: Why Kindness Without Courage Backfires (with Andrea Wanerstrand)
    Sep 11 2025

    Welcome to The Growth Hacking Culture Podcast. In this episode, we challenge the conventional wisdom that being a "nice" boss is always a good thing. We dive deep into a hidden source of workplace chaos: the overly nice leader.

    Join us as we talk with leadership expert Andrea Wanerstrand about the critical distinction between being merely "nice" and being genuinely kind. We explore how an overemphasis on niceness can create an environment of confusion, low performance, and burnout for your team.

    Discover the neurological effects this has on employees and, most importantly, learn how to break free from the kindness trap. Andrea, with her experience at top companies like Microsoft and Meta, shares actionable strategies for becoming a truly effective and compassionate leader.

    This episode is packed with insights on:

    • The difference between niceness (being liked) and kindness (showing true care).

    • The surprising consequences for both the leader and the team.

    • Why being too nice can lead to burnout.

    • A simple, powerful framework to change your mindset and behavior.

    Whether you're a manager, a team member, or an aspiring leader, this episode will help you understand the power of courageous kindness in building a high-performing and authentic work culture.

    How to contact Andrea:

    LinkedIn: https://www.linkedin.com/in/andreawanerstrand/

    Website: https://a3culturelab.com/

    About Andrea Wanerstrand:

    Andrea Wanerstrand is a leadership strategist, executive coach, and cultural transformation expert with 25+ years inside some of the world’s most complex organizations—including Microsoft, Meta, T-Mobile, and Hitachi. As the Founder & CEO of A3 Culture Lab, and the creator of the Mindset Maven Method, Andrea helps leaders make bold shifts—from control to connection, performance to presence, and burnout to bold cultural influence.

    This episode is sponsored by Binôme+

    Structuring succession. Securing transmission of Swiss SMEs

    Keywords: leadership, work culture, kindness, management, employee engagement, burnout, business strategy, professional development, corporate culture, effective leadership, career growth, authentic leadership, mindset, coaching.

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    47 mins
  • Evan J Schwartz on The Human-Centric AI Revolution: A Guide to Successful Digital Transformation
    Sep 3 2025
    Are we approaching the age of AI all wrong? While headlines champion the latest algorithms and ever-expanding large language models, a critical component is being overlooked: the human element. The real challenge of digitalization isn't found in the code, but in the culture, strategy, and people tasked with implementing it. Research indicates that while over 90% of companies are increasing their AI investments, the most significant hurdles they face are about bridging the gap between leadership expectations and on-the-ground readiness. This disconnect, coupled with an over-reliance on AI, risks a decline in the very critical thinking skills that drive innovation. In this in-depth episode of the Growth Hacking Culture Podcast, we sit down with Evan J Schwartz, a veteran of enterprise technology and the acclaimed author of "People, Places, and Things," a foundational framework for pain-free technology implementation. Evan brings his decades of experience—witnessing the painful, multi-million dollar ERP rollouts of the 2000s—to the current AI gold rush, offering a sobering and invaluable perspective. He argues that despite twenty years of technological advancement, many organizations are repeating the same fundamental mistakes, just with a new set of tools. Evan deconstructs the common but flawed "peanut butter spread" approach to AI, where companies simply "rub some AI on it" and hope for the best. He reveals why this often fails, starting with the critical importance of a well-defined use case. Without one, you've already lost. He illustrates this with the "99-to-1" fallacy: a scenario where a company might build a brilliant AI to catch the 1% of customers abusing a free service, only to spend more on the AI's operational costs than they would lose by simply letting the 99% of honest customers continue as before. It's a powerful lesson in ensuring the solution doesn't cost more than the problem. Delving deeper, Evan explains the inherent risks of today's AI models. He unpacks the stochastic, or random, nature of LLMs, which leads to the phenomenon of "hallucinations." An answer might be right 99 times, but that one incorrect response could be catastrophic. This is why relying on an AI's encoded knowledge without guardrails is a dangerous game. He critiques the trend of brute-force prompting—crafting 25-page documents that look more like complex code—which defeats the very purpose of intuitive, natural language interaction with technology. So, what is the path forward? Evan introduces the powerful "Person + AI" strategy. This framework positions AI not as a replacement for human workers, but as a force multiplier that alleviates the burden of monotonous, repetitive tasks. He draws a compelling parallel to the industrial age, where the tractor didn't just eliminate the need for 198 men to plow a field; it enabled two men to farm thousands of acres, playing an infinite game of growth and possibility. In the information age, AI can do the same for our minds, taking on the "repeatable excellence" that our modern education and corporate systems demand. This shift, Evan argues, allows us to reclaim and cultivate the skills that make us uniquely human: creativity, strategic intuition, fearlessness in the face of failure, and the ability to learn and adapt. He shares a personal and passionate story about his son, observing how the educational drive for "honor status" and straight A's can inadvertently stifle risk-taking and innovation. Imagine, he posits, a future generation that learns to command AI from a young age, retaining their innate creativity and curiosity throughout their lives. This evolution will redefine roles across every industry. Using the profound analogy of an artist, Evan explains that while AI might be a revolutionary new "camera," it still requires a human photographer's vision to describe the lighting, the mood, and the emotion to create a masterpiece. The tool changes, but the intent and expertise remain human-driven. Similarly, he addresses the future of programmers and architects, explaining that while they may not be hand-jamming lines of code, the core principles of good application design, architecture, and logic are more crucial than ever. This conversation is an essential guide for any leader, manager, or professional navigating the complexities of modern business. It moves beyond the technical jargon to address the core of successful transformation: understanding the journey, preparing your people, and building a framework where technology serves and amplifies human ingenuity, rather than attempting to replace it. Connect with Evan https://www.evanjschwartz.com/ or https://www.linkedin.com/in/evan-schwartz-live/ Check his book on Amazon: People, Places, and Things: A Framework for a Pain-Free ERP Implementation
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    51 mins
  • The Toxic Workplace Survival Guide: Catherine Mattice on When to Cope and When to Quit
    Sep 1 2025

    Do you ever feel a knot in your stomach on your way to the office? Do you dread upcoming meetings or interactions with certain colleagues? If so, you're not alone. An astonishing 75% of employees report having experienced a toxic workplace, and the consequences are staggering, affecting not just productivity and turnover, but the very mental and physical health of the workforce. While the term "toxic" is often used casually, understanding its true meaning is the first step toward reclaiming your professional life.

    In this episode, we sit down with Catherine Mattice, a leading voice on organizational culture, founder of Civility Partners, and author of "Navigating a Toxic Workplace for Dummies." With nearly two decades of research and hands-on experience in turning around negative work environments, Catherine provides a masterclass in identifying, managing, and ultimately escaping toxicity. This discussion moves beyond simple complaints about a difficult boss and delves into the insidious, systemic issues that define a truly unhealthy culture.

    We explore the subtle spectrum of negative behavior, starting from seemingly harmless incivility and rudeness, and how, when left unchecked, it inevitably evolves into more serious issues like workplace bullying and harassment. You will learn why your gut feeling—that sense of dread or anxiety—is a powerful physical indicator that your perception of the environment is real and should not be ignored.

    A significant portion of our conversation focuses on the pivotal role of management. Discover the single biggest mistake leaders make: closing their eyes to the small, inappropriate behaviors. We discuss why telling adults to simply "figure it out" is a failed strategy and how the most effective leaders actively manage interpersonal dynamics, not just operational tasks. Furthermore, we challenge the conventional wisdom around company surveys, revealing why popular engagement surveys can be dangerously misleading by failing to measure the true health of a culture.

    For anyone feeling trapped in a negative situation, this episode offers a practical survival guide. Catherine shares powerful strategies for building resilience and coping when quitting isn't an immediate option. Learn how to assess whether your organization genuinely cares about its culture and how to create a logical, long-term exit plan. This process is crucial, as it restores a sense of control in a situation that feels uncontrollable, transforming you from a passive victim to the active architect of your career path. We redefine what it means to "win," arguing that leaving a toxic environment is not a failure, but a definitive victory for your well-being.

    Finally, we debunk two of the biggest myths surrounding workplace culture. First, we challenge the idea that culture is dictated exclusively from the top down, empowering you to see how you and your peers can influence your immediate environment. Second, we tackle the controversial and complex question every employee has asked: Can you really trust HR? Catherine provides a nuanced, experience-based answer that is essential for anyone considering filing a formal complaint.

    Tune in for an honest, empowering conversation that provides the tools and perspective needed to navigate the complexities of the modern workplace and build a healthier professional future.

    Connect with my guest, Catherine Mattice:

    Culture Forward Newsletter: https://www.linkedin.com/newsletters/6773670768447369216/

    LinkedIn: Catherine Mattice https://www.linkedin.com/in/catherinemattice/

    Book: "Navigating a Toxic Workplace for Dummies" https://a.co/d/7xW9GTg

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    47 mins
  • Escape Burnout Culture: Lindsay Barnett on How to 'Work Well' and Craft Your Dream Job
    Aug 28 2025

    Are you feeling stuck, stressed, or completely burned out by your job? You're not alone. With a staggering 77% of professionals experiencing burnout, the modern workplace can often feel like a minefield of exhaustion and dissatisfaction. But what if you had the power to fundamentally change your relationship with work, starting today?

    In this episode, we sit down with workplace experience expert and author Lindsay Barnett to discuss the empowering, evidence-based methods from her book, "Working Hell to Working Well." Lindsay provides a roadmap for taking back control of your happiness and building a professional life that is fulfilling and sustainable.

    This isn't about waiting for your company to change; it's about making intentional choices to reshape your own experience from the ground up.

    In this episode, you will learn:

    • The Truth About Mindfulness: Discover what mindfulness at work really is (hint: it's not about yoga mats and meditation) and how to use it as a powerful tool to create space between a trigger and your response.

    • The Art of Being Genuine: Learn how to draw the line between being your authentic self and maintaining your professional image, using connection and intention as your guide.

    • Practical Habit Building: Uncover simple, actionable ways to weave moments of mindfulness into your busiest days, using "habit bundling" to create powerful micro-habits that stick.

    • What is "Job Crafting"?: Explore the transformative concept of proactively crafting your current role into something you love. Lindsay breaks down the first essential step: identifying your core needs (like her "three I's"—Interaction, Intellectual Challenge, and Impact).

    • Navigating HR and Difficult Conversations: Get an insider's perspective on the role of Human Resources and how to advocate for yourself effectively within the corporate structure.

    This conversation is for anyone ready to move from feeling powerless to feeling empowered. If you're ready to stop surviving and start thriving in your career, this is the episode you need to hear.

    Find More from Lindsay Barnett:

    • Book Website & Free Resources: https://workinghelltoworkingwell.com/

    • Coaching & Consulting: https://barnettcoaching.com/

    • Connect on LinkedIn: https://www.linkedin.com/in/lindsaykbarnett/

    This episode is sponsored by INSPO, the social network for thought leadership - https://www.inspo.expert/

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    54 mins
  • Beyond Goals: Dr. Apollo Emeka on Mastering Business Strategy and Accountability
    Aug 21 2025

    In this powerful episode of The Growth Hacking Culture podcast, host Ivan Palomino interviews Dr. Apollo Emeka, an expert in leadership and organizational culture, to dissect one of the most persistent and costly challenges in business: the massive gap between a brilliant strategy and its execution. Dr. Emeka reveals that between 70% and 90% of strategies fail not because they are bad ideas, but due to poor implementation. Companies lose billions in wasted resources, missed opportunities, and burned-out teams because they focus on "the what" instead of "the how".

    Dr. Emeka introduces a transformative framework that challenges conventional strategic planning. He argues that traditional strategic plans, with their multiple, disparate elements like vision, values, mission, and objectives, can be paralyzing for individuals. Instead of setting vague goals, he advocates for making clear, bold "decisions".

    A good decision, he explains, is like a toddler's run-on sentence—it's complex and connects to things that people genuinely care about. By crafting a decision that encompasses not just revenue targets, but also things like positive community impact or improved team culture, organizations can create a shared purpose that lights people up. This approach makes planning easier and eliminates analysis paralysis by focusing on a handful of activities that must happen to meet all criteria simultaneously.

    Drawing from his unique background in military intelligence and the FBI, Dr. Emeka shares how his experience in war gaming and threat assessment taught him to proactively identify potential failures. He applies this same rigorous, logical process to business strategy, encouraging leaders to ask, "What must we do?" and "What would damn near guarantee success?" to cut through the "busy trap" of things they "could" or "should" do.

    The conversation also delves into the critical role of self-awareness and the surprising limitations of coaching. Dr. Emeka, a coach himself, believes the true value of coaching lies in helping organizations develop a culture of clear decision-making. He asserts that many communication and accountability problems are not what they seem; they are, in fact, "decision problems". When a decision is big and clear, communication and accountability become almost automatic.

    This episode is a must-listen for leaders, innovators, and anyone looking to move beyond the talk and start executing. Dr. Emeka's insights provide a clear and actionable path to building a resilient, purpose-driven organization where everyone feels ownership of the results.

    Key Takeaways:

    • The majority of strategies fail due to poor execution, not bad ideas.

    • Focus on making big, bold "decisions" that inspire action, rather than just setting goals.

    • A good strategic decision is complex and connects to multiple aspects that people care about, such as revenue, community impact, and team well-being.

    • Borrow from military intelligence: identify "must-haves" and "game-changers" to avoid wasting resources on non-essential activities.

    • True accountability starts with a clear, inspiring purpose and a well-defined decision.

    • Many corporate problems, including communication issues, are actually symptoms of a "decision problem".

    📍Learn more about Dr Apollo Emeka at https://www.apollostrategy.com/

    #StrategyExecution #Leadership #BusinessStrategy #GrowthHacking #OrganizationalCulture #Accountability #DrApolloEmeka #BusinessGrowth #StrategicPlanning #LeadershipDevelopment

    Subscribe to The Growth Hacking Culture Podcast for more powerful insights on building movements, not just businesses.
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    54 mins
  • The Power of Differentiation: How Culture Drives Business Growth with Barry Labov
    Aug 14 2025

    In this episode, we're joined by Barry Labov, author of "The Power of Differentiation," to challenge the traditional pillars of competition. For decades, the business playbook has focused on innovating your product, slashing prices, or outspending competitors on marketing. Barry argues that the most powerful and sustainable competitive advantage isn't something you advertise, but something you build within your own walls: a strong company culture.

    Discover why companies with highly engaged employees achieve 21% greater profitability and 10% higher customer ratings. Learn about the "perfect trap" that keeps leaders from making progress and the importance of vulnerability and continuous learning.

    Barry shares powerful stories, including the Rev Ambulance employee who realized he wasn't just building wire harnesses—he was saving lives. We also explore how a compelling company story can motivate employees to become brand catalysts, making them the most authentic and cost-effective advertisers you can have.

    If you're a leader or entrepreneur looking to build a brand that defies comparison, this episode will provide a refreshing and human-centric approach to business growth.

    Connect with Barry LaBov

    His website https://www.barrylabov.com/

    LinkedIn https://www.linkedin.com/in/barry-labov-6965241/

    His book The Power of Differentiation

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    44 mins
  • Dr. Ute Liersch on Less is More: How Minimalism Builds Resilience in a Chaotic World
    Aug 10 2025

    In this inspiring episode, Dr. Ute Liersch, author of "A Minimalist Guide to Becoming Resilient," joins us to discuss how we can build mental fortitude without the overwhelm. We dive into the science behind a resilient brain, the power of neuroplasticity, and why emotions like anger and sadness aren't "negative." Dr. Ute challenges our conventional ideas of success and happiness, offering practical, minimalist strategies to help modern leaders and creators thrive under pressure and find clarity.

    Key Discussion Points:

    • Redefining resilience and moving beyond the "demolition derby" mindset.

    • The connection between minimalism, Stoicism, and resilience.

    • Why the pursuit of "happiness" might be overrated.

    • The importance of listening to your body's signals to prevent burnout.

    • Understanding neuroplasticity and how to create new mental pathways.

    • The unique challenges of building resilience as a neurodivergent person.

    • The surprising concept of "toxic resilience" and how to avoid it.

    • The single smallest step you can take today to begin building strength.

    Connect with Dr. Ute:

    • Find her book, "A Minimalist Guide to Becoming Resilient" https://a.co/d/3k7fSEF

    • Check her profile on LinkedIn https://www.linkedin.com/in/drute/ or access for free her masterclasses https://www.youtube.com/@DrUteLiersch

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    54 mins
  • Camilla Calberg on How Transformational Feminine Leadership and Emotional Intelligence Drive Real Business Change
    Aug 4 2025
    From technological disruptions to evolving work models, organizations are in a perpetual state of transition. Yet, leading teams through these significant shifts is one of the most formidable challenges in modern business. While many leaders focus on frameworks and methodologies, they often overlook the most critical element: the human-centric skills that foster a resilient and adaptive work culture. This episode of The Growth Hacking Culture Podcast speaks about the heart of successful change management, revealing why traditional approaches often fail and how a more intuitive, people-focused leadership style is the key to navigating transformation effectively. A significant part of the discussion addresses a persistent issue in the corporate world: the underrepresentation of women in senior leadership roles. Globally, women hold just over a third of senior management positions, and at the current rate of progress, gender parity in top roles may not be achieved for decades. This isn't just a matter of equality; it's a matter of missing out on a vast pool of talent equipped with the very skills needed for modern leadership. So, what happens when women do lead these major projects? Research and experience suggest they bring a highly effective, transformational approach to the table. My guest: Camilla Calberg, with over two decades of experience leading major change programs across various industries, sheds light on the most significant obstacle in any change initiative: the premature jump to the "how." Many organizations, driven by a relentless push for results and milestones, immediately focus on the mechanics of a project without taking the time to deeply understand the "why" and the "what." This rush to action, often fueled by metrics that prioritize speed over sustainability, leads to vague project briefs and teams operating without a clear purpose. The result is a high rate of project failure, where initiatives reach a destination, but not the one the business truly needed. The conversation explores whether this action-oriented-at-all-costs approach is tied to specific leadership styles. It challenges the notion of simple gender-based biases, suggesting the real issue lies deeper, in whether a leader operates from their ego or from a place of service and purpose. When leadership is driven by ego, the focus is on ticking boxes and achieving personal metrics. In contrast, when it's driven by a desire to serve customers and create a lasting impact, the entire dynamic shifts. This requires leaders to have the courage to challenge assumptions, ask probing questions, and slow down to ensure the direction is correct, even when pressured by a hierarchy that expects compliance. This is where leadership traits often labeled as "feminine"—such as empathy, collaboration, intuition, and communication—are not just beneficial but essential. These skills are pivotal for creating a healthy, positive work culture, which is the bedrock of any smooth transformation. The discussion differentiates between leading with sympathy and leading with empathy. Sympathy involves becoming enmeshed in the emotions of others, which can derail a project. Empathy, however, is about holding space for others' emotions without being consumed by them, allowing for clear, compassionate, and rational decision-making. Furthermore, the episode champions the power of intuition in leadership. The most successful leaders listen to their intuition before making critical decisions. However, intuition can only surface when leaders dare to slow down, cut through the noise of corporate pressure, and connect with their inner sense of what is right. This leads to a powerful conclusion: perhaps the focus shouldn't be on learning more change management methodologies, but on leaders learning to manage themselves. The ultimate path to successful change lies in cultivating emotional intelligence. This isn't just about managing one's anger or stress; it's about being intelligent with one's emotions. It’s the ability to pause, recognize an emotional response, and choose a rational course of action rather than reacting impulsively. This skill improves decision-making, enhances one's ability to influence others, and builds the resilience needed for long-term success. The most effective change leaders see themselves not as the change itself, but as facilitators of change. Their primary role is to ask the right questions and empower their teams to succeed, creating a truly transformational and sustainable impact on the organization. More on Camille Calberg: Her Website https://www.calbergcoaching.com/ Her LinkedIn Profile https://www.linkedin.com/in/camillacalberg/
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    41 mins