Today’s guest, Jordan Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York.

In this episode, we talk about what’s really working for local marketing in small towns — and how Jordan proved you can build a thriving business, no matter how rural your area is.

Tune into this episode to learn:

• Why most rural business owners aren't seeing traction on social media -- and what to do instead
• The mindset shifts Jordan made to go from self-doubt to fully booked (and what finally made it click)
• Why living in a rural town doesn’t have to limit your income, success or impact

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Follow Jordan on Instagram @jordanegelston
• Follow Jordan on Facebook at Uniquely Jordan Media

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

Overthinking is one of the biggest reasons local business owners never get their content out to their followers.

In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and what to do about it so you can get more visible in your city, stay consistent and build local demand.

Tune into this episode to learn:

• 5 sneaky ways overthinking shows up in your content creation and slows you down
• The mindset shift that helps you create faster without sacrificing quality
• How to use each social media post as one small step in your bigger marketing strategy

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

The real problem with having too many offers? It slows down your local sales.

In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked.

Tune into this episode to learn:

• Why too many offers confuse potential clients and slow down local sales
• How juggling multiple services drains your marketing momentum and energy
• What happens when fallback offers fill your schedule (and how to fix it)

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

If you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up!

I'm breaking down what an offer actually is for local business owners because understanding this foundational concept will make everything easier -- your marketing, your content, your sales and how you show up online.

Tune into this episode to learn:

• What an offer really is for service-based local business owners
• The difference between your core offers, making offers and special offers
• Plus, how the idea of "offers" applies to product-based businesses too

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 90) where I'm sharing How To Create a Follow-Up Process for potential clients.

Do you ever stress out about how to follow up with leads?

Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....

And now you're waiting...

You start to question... Should I reach back out? How long should I wait? What should I say??

I'm breaking it all down in this in this episode!

Tune into learn:

• The 3 steps to create a solid follow up process for potential clients
• How to detach your emotions and stay neutral and professional
• How having a follow up process can keep you from overthinking

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

When you do something new in your city — offering something no one else is offering, or doing it in a totally unique way — it can feel exciting and straight-up scary.

Your brain might start to second-guess:

“Will people even want this?”
“Will they get it?”
“Should I do it this way… or just do it like everyone else?”

This episode is a mindset reset for the moments when doubt creeps in — because deep down, you know you’re actually onto something big.

Tune into this episode to learn:

• What to expect when you’re the first to do something new in your market
• How to hold your belief when your brain starts to offer doubt
• Real examples of how to market and message something your audience doesn’t understand yet
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

If you run a business that can work with people all over, but you're struggling to get clients, this episode is for you!

Just because you can serve people anywhere, it doesn't mean it's the best place to START.

In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale.

Tune into this episode to learn:

• Why focusing on your local clientele first gives you instant credibility, connection and clarity in your messaging
• How local referrals, relationships and visibility can fill your calendar faster than trying to market to the masses
• Why focusing on local isn't excluding anyone -- and how clients from other places can still find you
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Ep #105: How Qianlei Built A Fully Booked Acupuncture Practice -- with a 3-month waitlist and 1 Million Instagram Followers

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

📍 “People in my city won’t pay for this.”
📍 “No one here values what I do.”
📍 “Everyone just wants to DIY instead of hiring me.”

If you’ve ever had thoughts like these, you might be stuck in Local Clientele Drama — the limiting beliefs you have about the people in your city.

These are the exact beliefs keeping you from making the money, signing the clients, and having the impact you want.

Tune into this episode to learn:

• How to identify the unique ways Local Clientele Drama shows up in your business and how to fix it
• Why these beliefs feel true (but actually aren't)
• How these thoughts affect your marketing, pricing and sales

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Episode #80: Location Drama

📢 Join The Localpreneur Academy
Inside The Localpreneur Academy, we go deep into rewiring your beliefs about your audience, pricing, and visibility — so you can actually grow your local business. Click here to learn more and join today.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL