Jo welcomes the UK Editor of Campaign, Maisie McCabe, onto the podcast.

Masie is a journalist who’s spent her career reporting and commenting on TV, advertising, technology and the marketing industry. She’s written for a vast array of news platforms, including The Independent, The Sunday Times and Dazed - but for many years, she’s been a consistent voice at Haymarket Media Group, both for Campaign and Media week – rising to be the UK editor of Campaign in 2020.

In this episode we discuss what the future of the advertising industry looks like, and much more.

Topics covered:

- Maisie’s recipe for success

- Why creating relationships is key

- How saying you came from Bradford helped weed out racists

- Growing up in the hometown of David Hockney and other artists

- Dropping the ambition to be a doctor on Ibiza with a speedboat

- How an interest in history fuelled an interest in the now & the future

- The effect of advertising on society and the power of creativity

- The Cannes Lion fakery scandal this year

- What shape of work could and should win at Cannes

- What it’s like to be the UK Editor of Campaign

- Responding to criticism of Campaign

- Predictions for the future of the industry

- The decline of female creative leaders; why and how we can address the issue

- Writing a book, set in an alternate universe

- Feeling confident about the future of the industry despite the pressures

- Maisie’s Doggy Bag of Advice

The Michael Rosen blog Maisie mentions regarding learning to read: https://michaelrosenblog.blogspot.com/2025/07/how-do-you-become-fluent-at-reading-ruth.html

The museum near Maisie's childhood home: https://bradfordmuseums.org/cartwright-hall-art-gallery/plan-a-visit/

The mill she worked at: https://www.saltsmill.org.uk/

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
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Jo welcomes Creative Director, Rebecca Rowntree, onto the podcast.

Rebecca is passionate about creating ideas that move people. Full of curiosity, she likes to push boundaries wherever possible – believing that there’s a better advertising world out there. To honor that belief she created a platform called ‘Get Sh*t Done’. In its event-form, large audiences collectively brainstorm to help tackle various issues. All part of Rebecca’s goal to help create positive change.

So, if you want to ‘Get Sh*t Done’, take a listen.

Topics covered:

- Rebecca’s recipe for success.

- Why it’s important to collect good people.

- Knowing yourself & living as yourself.

- Organising events and collective energy.

- AI – the need for more women at the forefront.

- The continued lack of female role models in leadership.

- ‘Damned if you do and damned if you don’t.’

- The complexities of having an opinion as a female creative leader.

- Channeling frustration into change.

- How ‘Get Sh*t Done’ was born.

- 3 dinner party guests of choice.

- Seeing yourself as part of the solution.

- Rebecca’s Doggy Bag of Advice.

- Inc. feeling petrified and doing it anyway.

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the Chief Creative Officer of Amazon, Jo Shoesmith onto the podcast.

Jo is a multi, award-winning creative leader. Born in rural Australia, she began her career at BBDO Melbourne before moving to Leo Burnett. Jo then moved to the US where she worked on a variety of brands ranging from Allstate Insurance to Kelloggs. Jo’s next move saw her take a role as a Chief Creative Officer at IPG’s Cambell Ewald, where she led creative, strategy, and production across three offices in New York, LA and Detroit.

In 2020 Jo moved brand-side to Amazon, where she is currently CCO, leading global and cross-channel creative teams to deliver consistently award-winning campaigns.

Topics covered:

- The 3 ingredients of success.

- Growing up in rural Australia like Huckleberry Finn.

- Realising that life as an artist would be too solo.

- Hiring for talent AND temperament.

- Living wide-eyed and how it fuels creativity.

- Moving from agency to brand side – how it differs.

- Why the best decisions have four legs.

- Sitting on the other side of the table for idea presentations.

- Why you should never give the internal team the same brief as the agency.

- Working with talent like Megan Thee Stallion and Adam Driver.

- The secret to creating consistently outstanding work.

- The lack of (and now declining) number of female creative leaders.

- Why a lack of diverse voices will hurt the work.

- Role models and leadership style.

- AI, change and the future.

- Jo’s Goody Bag of Advice

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.