Jo welcomes the UK Editor of Campaign, Maisie McCabe, onto the podcast.

Masie is a journalist who’s spent her career reporting and commenting on TV, advertising, technology and the marketing industry. She’s written for a vast array of news platforms, including The Independent, The Sunday Times and Dazed - but for many years, she’s been a consistent voice at Haymarket Media Group, both for Campaign and Media week – rising to be the UK editor of Campaign in 2020.

In this episode we discuss what the future of the advertising industry looks like, and much more.

Topics covered:

- Maisie’s recipe for success

- Why creating relationships is key

- How saying you came from Bradford helped weed out racists

- Growing up in the hometown of David Hockney and other artists

- Dropping the ambition to be a doctor on Ibiza with a speedboat

- How an interest in history fuelled an interest in the now & the future

- The effect of advertising on society and the power of creativity

- The Cannes Lion fakery scandal this year

- What shape of work could and should win at Cannes

- What it’s like to be the UK Editor of Campaign

- Responding to criticism of Campaign

- Predictions for the future of the industry

- The decline of female creative leaders; why and how we can address the issue

- Writing a book, set in an alternate universe

- Feeling confident about the future of the industry despite the pressures

- Maisie’s Doggy Bag of Advice

The Michael Rosen blog Maisie mentions regarding learning to read: https://michaelrosenblog.blogspot.com/2025/07/how-do-you-become-fluent-at-reading-ruth.html

The museum near Maisie's childhood home: https://bradfordmuseums.org/cartwright-hall-art-gallery/plan-a-visit/

The mill she worked at: https://www.saltsmill.org.uk/

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

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Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

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