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Good Enough Counsellors

Good Enough Counsellors

By: Josephine Hughes
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About this listen

Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you'll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I'll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you're faced with so many options, an empty diary, and all these glossy, slick, instagrammable therapists you're competing with. So join me on the Good Enough Counsellors podcast where you'll get the support and encouragement you need to get going - and get growing - in your private practice. Josephine Hughes is a BACP Accredited Counsellor who helps other counsellors to get clients.Copyright 2025 Josephine Hughes Economics Hygiene & Healthy Living Marketing Marketing & Sales Psychology Psychology & Mental Health
Episodes
  • How to Stay Motivated in Private Practice When It's Tough
    Aug 20 2025

    When you’re building a counselling private practice, there are times when it feels hard to keep going - especially when the clients aren’t coming in as quickly as you’d hoped.

    In this episode, I’m sharing how to draw on your resilience so you can keep moving forward, even in challenging times.

    Takeaways:

    • Why past challenges can become a source of strength in your business
    • How to reconnect with the deeper reasons you became a counsellor
    • Practical ways to keep yourself motivated when marketing feels slow to work
    • The role of community and support in sustaining your energy and confidence

    Whether you’re just starting out or you’ve hit a quiet patch, this episode will help you find your footing again and remind you why your work matters - both to your clients and to you.

    Setting up in private practice? Download my free checklist HERE

    Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

    You can also find me here:

    The Good Enough Counsellors Facebook Group

    Josephine Hughes on Facebook

    Josephine Hughes on YouTube

    My website: josephinehughes.com

    counselling, practice development, challenges, resilience, motivation, support, private practice

    The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

    Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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    15 mins
  • From No Self-Belief to a Thriving Private Practice: Fi’s Story
    Aug 13 2025

    What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you, and why there’s room for everyone - even in a crowded market.

    When Fi Hewkin first considered becoming a therapist, she was convinced she couldn’t do it. Growing up being told she wasn’t academic, leaving school with three O-levels, and believing she’d never be “professional enough,” private practice felt out of reach.

    In this episode, she shares how, despite years of self-doubt, she slowly built her confidence - and her private practice. From that first directory profile that didn’t sound like her, to embracing her authentic self (complete with pink hair and DMs), Fi’s story is an honest and encouraging look at what it really takes to succeed.

    We talk about:

    • How Fi shifted from “I can’t do this” to running a thriving practice
    • Why making her profile sound like her changed everything
    • The importance of authenticity in therapy marketing
    • Overcoming the fear of charging clients and raising fees
    • Balancing a busy client load and recognising personal limits
    • Practical marketing steps Fi used to get clients (and what she avoids!)
    • How running a low-cost community project keeps her grounded

    If you’ve ever thought, “I’m not good enough to make this work,” this conversation is for you.

    Find Fi at her website or her Facebook page

    Setting up in private practice? Download my free checklist HERE

    Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

    You can also find me here:

    The Good Enough Counsellors Facebook Group

    Josephine Hughes on Facebook

    Josephine Hughes on YouTube

    My website: josephinehughes.com

    The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

    Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    Show More Show Less
    47 mins
  • How to Get Therapy Clients Using Social Media, Part 3: Community
    Aug 6 2025

    In this episode of Good Enough Counsellors, we’re diving into the third “C” of social media success for therapists: Community.

    It’s tempting to think of social media as just another marketing tool, but for many people, it’s a lifeline - a place to feel seen, connected, and understood. And as therapists, we have a unique opportunity to create that safe space online.

    Takeaways:

    • Why community is one of the most powerful ways to attract therapy clients
    • How giving (not numbers) is the heart of community-building
    • The mindset shift that helps you get past the “cringe factor” of sharing your work
    • Why showing your real, imperfect self builds trust and connection
    • How engaging with others (even in small ways) helps grow your reach
    • The importance of not broadcasting, but building relationships online
    • Post ideas for September 2025

    September Awareness Days:

    World Suicide Prevention Day – Wednesday, 10th September 2025

    National Inclusion Week – Monday, 15th to Sunday, 21st September 2025

    Buy a Book Day – Sunday, 7th September 2025

    Live Creative Day & Colouring Day – Sunday, 14th September 2025

    World Gratitude Day – Sunday, 21st September 2025

    Fight Procrastination Day – Saturday, 6th September 2025

    Setting up in private practice? Download my free checklist HERE

    Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

    You can also find me here:

    The Good Enough Counsellors Facebook Group

    Josephine Hughes on Facebook

    Josephine Hughes on YouTube

    My website: josephinehughes.com

    The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

    Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    Show More Show Less
    45 mins
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