What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you, and why there’s room for everyone - even in a crowded market.

When Fi Hewkin first considered becoming a therapist, she was convinced she couldn’t do it. Growing up being told she wasn’t academic, leaving school with three O-levels, and believing she’d never be “professional enough,” private practice felt out of reach.

In this episode, she shares how, despite years of self-doubt, she slowly built her confidence - and her private practice. From that first directory profile that didn’t sound like her, to embracing her authentic self (complete with pink hair and DMs), Fi’s story is an honest and encouraging look at what it really takes to succeed.

We talk about:

• How Fi shifted from “I can’t do this” to running a thriving practice
• Why making her profile sound like her changed everything
• The importance of authenticity in therapy marketing
• Overcoming the fear of charging clients and raising fees
• Balancing a busy client load and recognising personal limits
• Practical marketing steps Fi used to get clients (and what she avoids!)
• How running a low-cost community project keeps her grounded

If you’ve ever thought, “I’m not good enough to make this work,” this conversation is for you.

Find Fi at her website or her Facebook page

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.