Getting to “Hell Yes!” with Julie Blanc: Why Revenue Management Is More Than Math and Core to the Mission

💬 “You can’t optimize what you can’t see.” – Julie Blanc

After multiple startup exits and a career in VC, Julie Blanc zeroed in on one of multifamily’s most overlooked levers: pricing.

With Rentana, she’s not just offering AI-powered pricing suggestions. She’s building a transparency-first platform that gives operators and strategists full visibility into every decision.

🔍 Plain-English explanations of every recommendation 📈 Daily insights that go beyond rent and reveal what’s really blocking performance 💡 A system that aligns onsite teams, corporate, and ownership with shared goals

This convo was a game changer for me.

If pricing drives NOI, cap rates and asset value, why are so many teams still managing it with duct-taped spreadsheets?

👇 Here's what I learned:

• Revenue management is not about raising rents, it’s about hitting your goals

• The best customers are often those who tried to DIY it first

• Transparency isn’t a nice-to-have, it’s a requirement

• Compliance and clarity matter just as much as lift

Julie’s approach reminded me: Hell Yes doesn’t come from hype, it comes from clarity.

#multifamily #proptech #pricingstrategy #revenueoptimization #hellyes

“We don’t sell resumes. We help leaders play chess, not checkers.” — Kelsi Cory

This episode is for anyone who's ever thought recruiting was just “filling seats.”

Kelsi Cory - founder of Cory Executive Recruiting joined us to break down what great hiring really looks like at the executive level. Spoiler: it’s not transactional. It’s personal.

🧠 What we covered:

• Why real recruiting is built on trust, not urgency
• What stealth-mode executive search actually looks like
• The 4 Cs framework she uses to match talent: Commute, Compensation, Culture, and Challenge
• How to stop being a vendor and start being a partner

💬 “If you're just taking orders, you're a vendor. If you're leveling with them, you're a partner.”

Kelsi doesn’t race to close roles. She builds relationships that compound. She’s called before the job is even posted and trusted because she’s not afraid to say “not yet” if the alignment isn’t right.

This one’s a masterclass in strategic hiring, leadership, and career moves that stick.

#GettingToHellYes #ExecutiveSearch #Leadership #Recruiting #PeopleStrategy #HiringForImpact #CultureMatters #LinkedInLive #KelsiCory

“We don’t sell showers. We sell lease-ups.” — Yovonne Kenny

This episode is a masterclass in operational selling.

Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome.

🚿 Her waterproof, groutless wall system cuts install time from 5 days to 2. But that’s not what sells. What sells? Faster unit turns. Happier residents. Lower churn. More lease-ups.

🧠 What we covered:

• Why maintenance delays = resident churn
• How to sell time savings, not specs
• What it means to align with ops, not just aesthetics
• Why distribution is won by reducing friction, not flashing features

💬 “If it’s not a hell yes, it’s a hell no.”

Yovonne’s style is no-nonsense, ops-driven, and laser-focused on results. She speaks in work order velocity, not vanity metrics. And her sales approach? All about eliminating drag and unlocking NOI.

This one’s for anyone who:

✔️ Sells into SFR/BTR

✔️ Builds tech or services for ops teams

✔️ Wants to stop pitching features and start closing outcomes

#GettingToHellYes #PropTech #Multifamily #SFR #BuildToRent #Operations #LeaseUps #ResidentExperience #YovonneKenny #LinkedInLive