Getting to “Hell Yes!” with Julie Blanc: Why Revenue Management Is More Than Math and Core to the Mission

💬 “You can’t optimize what you can’t see.” – Julie Blanc

After multiple startup exits and a career in VC, Julie Blanc zeroed in on one of multifamily’s most overlooked levers: pricing.

With Rentana, she’s not just offering AI-powered pricing suggestions. She’s building a transparency-first platform that gives operators and strategists full visibility into every decision.

🔍 Plain-English explanations of every recommendation 📈 Daily insights that go beyond rent and reveal what’s really blocking performance 💡 A system that aligns onsite teams, corporate, and ownership with shared goals

This convo was a game changer for me.

If pricing drives NOI, cap rates and asset value, why are so many teams still managing it with duct-taped spreadsheets?

👇 Here's what I learned:

• Revenue management is not about raising rents, it’s about hitting your goals

• The best customers are often those who tried to DIY it first

• Transparency isn’t a nice-to-have, it’s a requirement

• Compliance and clarity matter just as much as lift

Julie’s approach reminded me: Hell Yes doesn’t come from hype, it comes from clarity.

#multifamily #proptech #pricingstrategy #revenueoptimization #hellyes