If you’ve ever felt scattered, inconsistent, or unsure how to turn your creative passions into a clear, memorable brand, then this episode is for you. Niching down often feels like you’re boxing yourself in…but in reality, it’s what helps you finally stand out and grow a business that works.

I’m Meg - illustrator, product-maker, and creative business strategist. And today I’m sharing why picking a niche isn’t about limiting yourself, it’s about building trust, momentum, and a recognisable identity that customers (and collaborators!) can instantly connect with.

Whether you’re just starting out or already have a niche but feel like it’s evolving, this episode will help you rethink what focus really means in your creative business.

In this episode, we cover:

• Why niching down doesn’t mean giving up your creative freedom
• How your niche builds trust and makes marketing feel so much easier
• The difference between a niche and a brand umbrella
• What actually changes when you get clear on your focus
• Why it’s okay (and powerful) to keep some passions just for you

Today’s Takeaways:

1. A niche isn’t about narrowing your creativity, it’s about making your message clear
2. The clearer your audience understands you, the easier it is for them to buy
3. Your niche is allowed to evolve, but clarity comes before growth

Referenced in This Episode:

• Related episode: Welcome to the Podcast → Ep. 1
  (If you’re new here, start with this intro episode to hear what this podcast is all about)

Links & Resources:

• Instagram (for everything behind-the-scenes): @fizzandflourish
• Youtube (for all things arty): @fizzandflourish
• Explore more on my website: fizzandflourish.com

Let’s connect!

If this episode got your wheels turning:

✅ Hit subscribe so you don’t miss what’s next
✅ Screenshot this episode and tag me on Instagram @fizzandflourish
✅ Share it with a creative friend who needs a little clarity boost today!

Final Thoughts:

Picking a niche isn’t a one-time decision, it’s the start of showing up with clarity and confidence. Keep exploring, keep refining, and trust that your audience will grow with you. See you in the next episode!

If you’re a creative who’s ready to turn your passion into a thriving business (without the burnout), you’re in the right place.

I’m Meg - illustrator, product maker, and creative business strategist. Through my business Fizz and Flourish, I’ve built a brand from scratch, grown a loyal audience, and sold thousands of products (while also juggling mum-life with three small humans - twins included!). Now? I want to help you do the same, but with way less guesswork and a lot more joy.

Whether you’re just getting started out, or feeling stuck somewhere in the messy middle, this podcast is your cosy corner of the internet for practical strategies, mindset shifts, and real talk on what it actually takes to build a business that works for you.

In this short and sweet intro, I’m sharing:
Why I created this podcast (and who it’s for)
A bit about my own creative business journey
What to expect from future episodes
How I’ll help you grow your business without the overwhelm

Today's Takeaways:

1.) You don’t need to be doing everything to grow your business - you just need the right systems

2.) You’re not alone in feeling overwhelmed - there is a way to make it work sustainably

3.) This podcast is here to support you, step-by-step, with fluff-free advice and real-life experience

What’s coming up?

Here’s a sneak peek at the episodes ahead:
Ep 2: How to Find Your Creative Niche
Ep 4: The Power of Systems & Structure
Links & Resources:
Come hang out on Instagram: https://www.instagram.com/fizzandflourish/

Visit the website: https://www.fizzandflourish.com/

Let’s connect!

If you enjoyed this intro episode, I’d love to hear from you: - Hit Subscribe so you don’t miss a thing - Tag me in your Instagram stories so I can say hi - Share this episode with a creative friend who needs a little encouragement today

Thanks for tuning in!

This is just the beginning, and I’m so excited to help you grow a business that supports your creativity and your life. See you in Episode 1!