Episode 5 - Host Matt Farrell talks with Amy Hornocker, Executive Director of the College World Series at Omaha, including its history in Omaha. The College World Series is the national championship for men's college baseball, and it has been held in Omaha for 75 years. The conversation also touches on the partnership between the organization, the NCAA, and ESPN, plus the economic impact of the event on the city of Omaha, and the internship program offered by the organization. (Originally recorded May 24, so forgive the reference to the recently eliminated Arkansas Razorbacks!).

On the Farrell Sports Business podcast, hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

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Chapters
00:00 Introduction to the College World Series and its History in Omaha
03:48 The Role of the College World Series at Omaha Organization
05:59 The Partnership Between the Organization, NCAA, and ESPN
09:10 The Economic Impact of the College World Series on Omaha
17:03 The Internship Program Offered by the College World Series at Omaha Organization
28:16 Snazzy Out

Takeaways

- The College World Series has been held in Omaha for 75 years.
- The College World Series at Omaha organization is a nonprofit that works alongside the NCAA to host the event.
- The organization has a year-round staff and offers a robust internship program.
- The event has a significant economic impact on the city of Omaha, bringing in $115 million.
- The organization works closely with the NCAA and ESPN to ensure the smooth operation of the event.
- The organization has plans to celebrate the 75th anniversary of the College World Series in 2025.

Intro Song: All World
Artist: JMPSCR

Episode 4 - Host Matt Farrell talks about Bryson DeChambeau, Callaway, being a digital content creator and the sport of long drive with 2022 World Long Drive champ Martin Borgmeier. It covers the sport of long drive, the business of sports, the impact of COVID on the sport, the role of Bryson DeChambeau in long drive, and the transition of long drive from sport to business and content platform for Borgmeier. He shares insights on content creation, brand building, and the future of long drive.

On the Farrell Sports Business podcast, hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

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00:00 About the Sport of Long Drive
02:03 No Golf Clap
02:39 Getting Started in Long Drive
05:18 The Impact of COVID and Bryson DeChambeau
12:26 The Re-invention of Bryson DeChambeau
15:43 Transitioning Long Drive to a Business and Content Platform
28:11 Building a Social Profile
30:13 Podcast Intro.MP4

Takeaways

- Long drive is an extreme version of golf, combining darts-like atmosphere with golf technique.
- The impact of COVID and the role of Bryson DeChambeau in rejuvenating the sport of long drive.
- The transition of long drive from sport to business and content platform, focusing on content creation and brand building.

Intro Song: All World
Artist: JMPSCR

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Hear from the unicorns in the sports biz, how they achieved their dreams and the see the inner workings of the sports business. In this conversation, Megan Leatham, the CEO of the Colorado Springs Sports Corporation, discusses the role and function of sports commissions. She explains that sports commissions are organizations that work to bring sporting events to their cities, with the goal of driving economic impact. Megan highlights the unique aspects of the Colorado Springs Sports Corporation, including its close ties to the Olympic movement and its role in attracting outside events to the city. Colorado Springs is known as Olympic City USA. She also discusses the funding model of sports commissions and how they measure economic impact. Overall, the conversation emphasizes the importance of collaboration and the power of sports in bringing communities together.

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00:00 Introduction of Megan Leatham
01:26 Overview of the Colorado Springs Sports Corporation
04:39 The Unique Aspects of Colorado Springs as Olympic City USA
07:47 Megan's Career Path to CEO of the Colorado Springs Sports Corporation
10:42 The Goal of Sports Commissions in Cities and Communities
12:20 Funding Models and Revenue Sources for Sports Commissions
16:02 Measuring Economic Impact and Subjective Benefits of Events
23:44 Quick Hitters: Megan's Background and Lessons Learned
26:31 Shameless Plug and Closing Remarks
28:23 Snazzy Music Out

Takeaways
- Sports commissions work to bring sporting events to their cities and drive economic impact.
- The Colorado Springs Sports Corporation has close ties to the Olympic movement and serves as a conduit for bringing outside events to the city.
- The funding model of sports commissions varies, but they are often partially funded by the city or fall under the visitors bureau.
- Measuring economic impact can be challenging, but factors such as hotel stays, spectator numbers, and local spending are taken into account.
- Collaboration and community support are crucial in the success of sports commissions and attracting events to a city.

Intro Song: All World
Artist: JMPSCR

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Hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

Watch on YouTube - https://youtu.be/R4mwdTf_niE

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Episode Summary
Evan Morgenstein, a sports agent and entrepreneur, discusses his career journey and his current focus on influencer marketing and the sport of pickleball. He was once called being "scientifically unprofessional" from a member of the sports business media. He emphasizes the importance of standing up for athletes' rights and the need for athletes to take back power in the sports industry. He also criticizes the lack of sales courses in college and the focus on consulting rather than practical sales skills. Evan shares his excitement about the potential of pickleball as a social sport that is approachable and inclusive. He announces his partnership with Pickleball Pop-Ups and his goal to provide fun and memorable experiences in the sport.

Takeaways
- Athletes need to take back power in the sports industry and stand up for their rights.
College education should include practical sales courses to prepare students for real-world business environments.
- Pickleball is an inclusive and approachable sport that is gaining popularity, especially among older demographics.
- Evan is partnering with Pickleball Pop-Ups to provide fun and memorable experiences in the sport.

Chapter Summary
00:00 Introduction and Excitement for the Conversation
05:43 Early Career in Sports Marketing and Representation
09:16 The Importance of Advocating for Athletes' Rights
22:43 Lack of Sales Courses in College Education
26:02 Focus on Pickleball as a Growing Sport
32:11 Final Thoughts and Advice for Entrepreneurs
33:10 Podcast Snazzy Music Close

Intro Song: All World
Artist: JMPSCR

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Matt Farrell speaks with the founder and CEO of Old Hat Creative, Zac Logsdon.

Episode Summary
Zac Logsdon, the founder and CEO of Old Hat, a sports marketing creative agency, discusses his career. He shares the story of how he started his own business and the ups and downs he experienced over the past 20 years. Zac also talks about the importance of research and building a foundation for generating ideas, as well as the role of creativity in marketing. He highlights some of the off-the-wall things his company has done, such as creating an apparel company for fictional universities. Zac also expresses his concerns about the changing landscape of collegiate athletics.

Takeaways

- Starting a business requires taking risks and facing challenges, but it can also lead to great success and fulfillment.
- Research and building a foundation are crucial for generating effective ideas in marketing.
- Creativity and innovation are essential in the sports marketing industry, as new technologies and challenges constantly arise.
- Sometimes, the most unconventional ideas can be the most successful and memorable.
- The landscape of collegiate athletics is changing rapidly, and there are concerns about the potential impact on smaller sports programs.

Chapters
00:00 Introduction and Overview of Old Hat
00:42 Snazzy video
03:30 Starting Old Hat and Early Success
05:51 Celebrating 20 Years and the Highs and Lows of Entrepreneurship
08:56 Off-the-Wall Marketing Ventures and Personal Branding
11:34 Proud Ideas and Learning from Failures
15:14 Dealing with Ruts and Finding Inspiration
19:49 Quick Hits
21:01 First Job in Sports
22:36 Biggest Flop and Taking Shots
23:43 Shameless Plug
26:09 Closing Remarks and Final Thoughts

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Intro Song: All World
Artist: JMPSCR

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Introduction of the Farrell Sports Business Podcast

Interviews with unicorns from sports business and their unique stories, ideas, insights, innovations, flops and career paths. Hosted by 30-year sports biz veteran Matt Farrell, President of Farrell Sports and CEO of Bat Around.

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Chapters
0:15 Snazzy Music Intro
0:43 Getting Started in Sports Business
1:09 Farrell Sports Clients
1:47 Socials