Helpful Links: Design Your Year Jan 12th

We map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and energy. From a dual-card backup workflow to email list pruning and boundary resets, we focus on practical changes that reduce overwhelm and raise profit.

• auditing cost of doing business and raising prices to match increases
• calculating profit per hour by session type and finalizing 2026 rates
• updating all client-facing materials for clarity and consistency
• digital declutter, gallery retention policies, and backup strategy
• email and CRM cleanup, segmentation, and re-engagement
• client experience review and realistic delivery timelines
• systems and automation for booking, contracts, and reminders
• offer alignment based on energy, demand, and seasonality
• financial housekeeping, subscription cuts, and profit-first
• boundary and expectation reset to reduce revisions and scope creep

Please come to the design your year on January 12th! It’s $35, or free for members.

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Important Links: Join the Membership, $35/mo

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I lay out a four-step reset for family photographers who want to pivot their brand toward sessions that feel true: ruthlessly cull, define the niche, curate the homepage, and announce the change with confident, specific offers. The goal is trust and consistency so the work you show matches the work you want to book.

• Ruthless cull across all platforms to remove off-brand images
• Keep, archive, delete or repurpose workflow to decide what stays
• Prioritize emotive, on-brand work over technical perfection
• Define a single profitable session type and name its traits
• Build a private ideal gallery to spot patterns and language
• Curate the homepage with 20–30 images per session type
• Write clear, specific descriptors your ideal client understands
• Announce the shift and invite aligned clients first
• Create a named offer with limited slots for focus and clarity
• Avoid pitfalls: sentiment, proving range, perfectionism, quantity
• Market the audit consistently to create visibility and trust

Join the membership: we’re shifting to specified booking paths with monthly money calls to tie creative focus to financial goals. We’ll also host a vision and dream board clinic in January. Come post yours and build momentum for 2026.

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Helpful Links:

Design Your Year Waitlist - Jan 12th!

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We share two themes that can run your entire 2026 marketing plan: make every step crystal clear and keep the promises you make to yourself and your clients. We map a booking path that reduces mental load, steadies visibility, and turns relief into trust and bookings.

• clarity as a guiding principle across website, social, and email
• the Ace Hardware greeter as a model for helpful marketing
• removing old images, broken tech, and vague offers
• building seasonal booking paths for specific sessions
• relief leading to trust, trust leading to conversions
• how to speak clearly about your brand at events
• keeping promises to build self-trust and predictability
• replacing manual visibility with ads when needed
• stabilising marketing to avoid feast-famine cycles
• why families want transparency, stability, and speed

If you are feeling lonely, overwhelmed, frustrated, join the membership
If you are at all needing help with your website, there's a February and a January small group that you can join

Membership

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Helpful Links:

Website Lab Small Group Coaching $75 off with code BF26

We lay out a clear path for family photographers to grow in 2026: build a trustworthy website, add steady visibility, and keep momentum with weekly support. Courses alone go stale; a system plus community creates consistent bookings.

• Black Friday context and 2026 offer overview
• Why membership beats standalone courses for marketing
• The website as the true foundation of trust
• Small-group Website Lab structure and goals
• How visibility fails when the site breaks trust
• Facebook ads support and course updates
• Seasonal booking strategies beyond the algorithm
• Money check-ins and weekly planning calls
• Ideal path: Website Lab then membership for ongoing support

I will put a link in the show notes to that

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We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose.

The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email list

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We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book.

• splitting the year into seasonal offers for steady income
• building runway with model calls and BTS content
• redefining marketing as visibility that converts
• choosing outreach that fits your personality
• creating engaging, useful email formats that people want
• ignoring saturation and protecting your attention
• adapting local SEO for AI overview outcomes
• time-boxing, templates and content systems for momentum
• reducing analysis paralysis by committing to one offer

Join the membership: You get to start off your Monday every morning on a live call with other family photographers, and you can ask me literally any question that you have

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Helpful Links

Design Your Year Waitlist

Marketing Membership

We map a practical path from burnout loops to steady bookings by swapping panic posts for a simple, repeatable marketing rhythm. We explore low-energy systems, seasonal urgency windows, and diversified channels that protect visibility beyond social algorithms.

• overbooked vs underbooked burnout and why both go silent
• the danger of panic posting and cooled audiences
• treating marketing as a rhythm not a sprint
• reducing reliance on Instagram with email and evergreen content
• repurposing one idea across many channels using templates
• proof posts and soft nurture to build trust
• seasonal timed urgency windows without chaos
• automation, recovery buffers, and future-proof SEO
• honest visibility audits and minimum viable marketing
• naming seasons and planning launches ahead

If you are thinking about joining the membership, you should. It’s really fun!

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Links:

Waitlist for Design Your Year 2026

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A simple daily micro marketing system that fits creative brains, cuts stress, and compounds into real visibility and trust. Expect clear steps for a 15-minute Mon–Fri plan, practical tools to stay consistent, and eight mindset shifts that make it sustainable.

• defining success on your own terms
• why short daily actions beat marathon sessions
• the five-day, 15-minute marketing framework
• local relationship tactics that take minutes
• website micro updates that sell your work
• storytelling routines that build connection
• follow-up systems that save lost leads
• simple tools, timers and rewards to stay consistent
• eight mindset shifts to remove perfection and guilt

Plan Your 2026 webinar in January- free for marketing membership students, paid for others. Black Friday sale includes small group classes on Facebook ads, Pinterest and website strategy

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