94: Measure What Matters + Stay Visible
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94: Measure What Matters + Stay Visible
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About this listen
Ai Overview Class Feb 23rd- Sign up (free for members)
Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to help you adapt to AI search and sharpen your email strategy.
• shifting from global reach to local visibility
• why peers in your feed distort results
• social metrics that signal intent not popularity
• blog paths that move readers to booking
• ads that lead to clear, short conversions
• email metrics that show trust and action
• giving campaigns a six to nine week runway
• building useful local content series across channels
Quick plug for a class I'm teaching on February 23rd at 9 40 a.m. It's$35 for non-members and free for members. Link above.
I'm still doing one-on-ones, loving those, just super in-depth. You and I looking at your business, looking at your marketing, making sure that everything's aligned. Snag one!
My Instagram + My Membership