Come Plan Spring in The Membership

Ai Overview Class Feb 23rd

We cut through offer overload and show how simplicity sells. Clear positioning, outcome‑driven language, and guided booking paths turn browsers into buyers while minis become entry points, not the main event.

• why too many session types confuse buyers
• how to position a primary offer clients remember
• why minis should be an entry point, not the product
• renaming offers around experience and outcome
• building a clear booking path with one CTA
• using education to reduce decision fatigue
• choosing offers that fit life and income goals
• when to cut underperforming offers without guilt

Join us for Spring Planning: one hour a morning on Feb 24, 25, 26. Plus, the AI Overview Class on Feb 23. If you’re struggling to book spring, join the membership and bring your questions!

My Instagram + My Membership

Ai Overview Class Feb 23rd- Sign up (free for members)

Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to help you adapt to AI search and sharpen your email strategy.

• shifting from global reach to local visibility
• why peers in your feed distort results
• social metrics that signal intent not popularity
• blog paths that move readers to booking
• ads that lead to clear, short conversions
• email metrics that show trust and action
• giving campaigns a six to nine week runway
• building useful local content series across channels

Quick plug for a class I'm teaching on February 23rd at 9 40 a.m. It's$35 for non-members and free for members. Link above.

I'm still doing one-on-ones, loving those, just super in-depth. You and I looking at your business, looking at your marketing, making sure that everything's aligned. Snag one!

My Instagram + My Membership

Helpful Links

One-on-one Marketing Memberships

I unpack why continuing to market family photography during heavy news cycles is not denial but a steady service to families and your own sustainability. I share how to anchor messaging in a personal worldview, reduce emotional labor, and market from calm instead of guilt.

• fear of visibility and judgment blocking marketing
• difference between marketing and moral indifference
• art and creativity as grounding forces
• choosing a worldview instead of a party
• women’s leadership and power as a guiding value
• aligning offers and messaging with mission
• handling risks, boundaries, and tone
• softening language without disappearing
• marketing from calm rather than guilt
• simple blueprint for one clear offer

One-on-ones are still going on, they’re so fun… $600 for members for three one-hour calls… $750 if you’re not in the membership… In February, I’m going to be doing a training on the AI overview, $35 for non-members and free for members… If you’re thinking about joining the membership, just join it already. It is $35/mo. Less than a bougie lunch.

My Instagram + My Membership