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Experience by Design

Experience by Design

By: Adam Gamwell Gary David
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This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.Experience By Design Economics Leadership Management & Leadership Marketing Marketing & Sales Science Social Sciences
Episodes
  • Healing Experiences with Tammy Cho
    May 23 2025

    Parenting children is definitely one of the hardest challenges that we can face in life. But as challenging as that is, it is nothing compared to reparenting your inner child. Some of you might be familiar with that turn of phrase. It refers to the process of dealing with childhood trauma, and “short-falls” in the manner in which you were parented in the first place, especially in relation to nurturing, support, care, and emotional safety that may have been missing.

    While re-parenting refers to a particular therapeutic approach, dealing with the effects of trauma is something that many, if not most, people share. And the impact that this can have on our lives can be multifaceted and complex. If you have ever gone to any recovery programs, you will know that the behavior being dealt with is only the symptom of the problem, and not the source of it. There are deeper challenges people are facing. After all, what sank the Titanic was not the ice that was visible, but the ice that was beneath the surface.

    Perhaps it is not surprising that we’ve had a number of guests that are working with people in varying capacities to improve themselves, their lives, and their relationships with others. I do think that it is in some ways a Gen X thing. There is a desire to do better and be better, feel better, without the tools with which to carry that out. Thus, we have an idea of where we want to go but no clear idea of how to get there. It is hard to build a birdhouse without any tools or knowledge how to use them. You can give it a go, but the outcome is likely to be frustrating and not great quality.

    On today’s show, we welcome Tammy Cho to the studio. Tammy had over 20 years of experience as a nurse, but in line with the common expression, she was having a hard time healing herself. A visit to the emergency room to deal with chest pains and heart palpitations led her to re-evaluate her life and how she was dealing with her trauma.

    Out of this process, Tammy developed what she calls Energy Leadership and Self-Love mentoring. Part of this involves slowing down and reconnecting with ourselves. This can be a scary proposition when we are not sure what we might find, or if we will like what we discover when we do. When we stop pushing ourselves away, we can rediscover who we are and accept the gifts that we possess. In her definition, human design is about self-intimacy, self-empowerment, and self-acceptance. By doing so, not only do we change our relationship with ourselves, but also with those around us whether they be friends, family members, co-workers, or those we are managing professionally.

    LinkedIn: https://www.linkedin.com/in/tammycho-pathtotheheart/

    Website: https://pathtotheheart.com/

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    1 hr and 7 mins
  • Better Sales Experiences with Doug C Brown
    May 12 2025

    I’m lucky enough to live in a spot where there are a lot of trails that I can enjoy whether running, walking, biking, and even snowshoeing if we get enough snow. No matter what I am doing, I have one simple rule: if there is a friendly dog on the trail, I must stop to pet it. The opportunity to pet and engage with random dogs is one of the things that just brings me a lot of happiness. It is hard for me to understand those who are not “dog people”, especially since I mostly prefer dogs to people. I’m a sucker for dogs.

    It turns out that those cute faces that dogs make and the way they endear themselves to us is not by accident, but by evolution. Being cute helps them to worm their way into our worlds. In that way, dogs are a bit of a salesperson, selling us on giving out treats, walks, toys, outfits, food, cuddles, and all kinds of pampering. I mean, sales is just about convincing someone of a course of action. Dogs are great at this, or at least they are to me because I am such an easy mark for dogs because they play on my emotions.

    In preparing this, I hesitated at connecting dogs with sales because dogs are revered people and sales people less so. In fact, you could say that sales has a bad rap. Rather than seeing sales as a way of getting people what they need, sales is often viewed as a way of convincing people to get things that they don’t need and will not be helpful. But our guest today is here to talk about how when sales is done well, it is a win-win-win situation.

    Doug C. Brown has spent a career trying to do sales right, creating positive experiences for customers and sellers alike. Doug talks about how sales is probably the world’s “oldest profession.” He also talks about the challenge of overcoming the bad rap of selling to get to a better outcome for customers. He describes how the metrics being tracked often are not those connected to CX success, which lead to worse outcomes. He finally takes us on the long strange trip of starting out as a vocal major at Berklee College of Music, moving to nuclear medicine, serving in the Army for 12 years, and finally ending up in sales (all of which have more in common than you might think!).

    LinkedIn: https://www.linkedin.com/in/dougbrown123/

    CEO Sales Strategies: https://ceosalesstrategies.com/

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    54 mins
  • Stand Out Experiences with Judy Winslow
    Apr 25 2025

    We are rapidly approaching the end of semester, which can only mean one thing: freedom. The end of the semester is always a weird time. It kind of reminds me of the end of a relationship where both parties have just had enough and know that it is time to move on. Let us conclude the business at hand and get on with our lives. Sure we can stay friends, and perhaps even hold out the potential of getting back together at some point in the future in another class. But right now, its best if we go our separate ways.

    For those students that are graduating, it means something else entirely: time to put all that book learning to work and try to get a job. Of course calling it book learning makes me show my age, because who reads books anymore! But the point still stands: graduates are on the hunt for a job that will provide the opportunity to start adulting on a larger scale.

    To get a job, one of the things that they need to be able to do is stand out from the pack of others who are also trying to get jobs. Here in lies one of the unique ironies that we have in at least American culture. The belief that we are individuals who are unique and can stand out, coupled with a strong anxiety and aversion to being different from other people. For as much as we like to think of ourselves as unique and distinctive, we really have a strong streak of conformity. This makes us no different from other societies in which standing out can be stigmatizing and sanctioned. Being the first in a parade feels a lot safer than standing out.

    But standing out is important in terms of showing others who we truly are, and living in a way that feels authentic.

    My guest today on Experience by Design knows all about the challenge and importance of standing out. Judy Winslow of Unforgettable Brands is a self-described Brandologist who has spent her life standing out and being around creatives who do the same. Judy moved to Sarasota, Florida because it was a place for unique personalities and creative artists could come together and celebrate standing out. As a person trained in graphic design, she knew the importance of self-expression in her work. Now, she works with leaders to create cultures in which people can celebrate their unique characteristics, have freedom to express it, and transform vision into reality.

    We talk about giving permission to be audaciously authentic. She describes how our brand is in action all the time, and that as humans we are here to stand out. She talks about how she was influenced by Marty Selligman, the godfather of positive psychology, focusing on what works well and how to build on those successes. She also reinforces the point that before you have customers, you have employees, and that personal and professional development is not just about improving ourselves, but helping to improve others as well by being able to better show up for them.

    Judy Winslow https://unforgettablebrands.com/

    LinkedIn: https://www.linkedin.com/in/judywins/

    Show More Show Less
    1 hr and 6 mins

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