The home buying process is not great. And while it might not ever be great, it should be better than it is. While home may or may not be where the heart is, the home is definitely where the stress starts. The whole venture of buying a home is a pain from start to finish. Anyone who has been through this knows what I’m talking about. The financing, the searching, the bidding, the waiting, the closing, the moving, the unpacking, and maybe eventually the settling. Oh and of course the upkeep. So what should be something that creates excitement and joy can end up being full of anxiety and dread.

Today’s guest is Liz Rossof, who has approached the home buying process from more of a punk rock perspective. Being an art student of the 1980s, she is not your typical real estate agent. Or maybe she is. All depends on what you think it means to be a real estate agent. And historically, it hasn’t necessarily meant great things.

The real estate industry has been full of situations like red lining, block busting, segregating, swindling, and profiteering. There is a lot out there that tells these stories.

But Liz is trying to approach it from a different perspective. Rather than helping people buy houses, she is trying to get people to find homes and communities. We talk about this approach with her website the Denver Nook. We explore what it means to humanize the realtor experience. We use a customer experience framework with a performance art aesthetic to come up with something that works for those who in many ways are at their most financially vulnerable.

And we talk about how cheetah prints can be part of the realtor uniform, but you can still rock it in your 50s. Finally, we discuss how your house never looks as good as it does the week before it goes on the market! So folks, clean your house like you are going to sell it if for no one else but yourself.

There is the old saying that ‘necessity is the mother of invention.’ This could be the slogan for education in the pandemic world. All educators were thrust into a situation that many vowed they would never do: teach online. But what could we do? It wasn’t like there were a lot of options. We had to make due with what we had, and hope that it worked better than we hoped.

At the same time, it isn’t like learning online, or from videos, is new. We might even think that television shows that teach us how to make a recipe, build something, fix something, or do something new all are meant to bring learning to the masses. Today we can find the same kinds of content on YouTube, or TikTok, or a website. There is no shortage of online learning opportunities.

The bigger challenge is how do educators create content that connects with changing audience preferences. What might work in a 80 minute class is not necessarily going to translate as an 80 minute video. Attention spans have shortened based on content that is consumed online, in 140 characters and 30 second increments. How do we then design educational materials that can maintain engagement and result in learning?

To help us explore the creation of learning content in the age of distraction, we welcome Tim Slade. With a degree in criminal justice, Tim used to work catching shoplifters. Today, he works with educators and professional development leaders on how to create better learning experiences.

We talk about the importance of microlearning, or chunking smaller bits of larger lessons.

We also talk about how educators shouldn’t suffer from shiny key syndrome, meaning that we shouldn’t be taken in by new technologies just because they are new. We need to focus on what creates learning opportunities, while at the same time thinking about how to fit those opportunities into packaging that works.

Finally, we talk about how we need friction in the learning process, and too much convenience and efficiency through technology can be bad for learning.

Here on Experience by Design, we like to think we are experts, or at least pretty knowledgeable, about the concept of culture. A couple of PhDs and training in ethnography will at least yield a working understanding of culture, as well as how it permeates all aspects of our lives.

Regardless of how ubiquitous, it also is hard to nail down in terms of what it means. Just like a fish probably doesn’t notice the water until it is out of it, we don’t notice culture until we are in a different one, or it is really really bad.

One way to think about culture, especially organizational culture, is chemistry. How do the elements mix together? What are the reactions? Are any of them adverse? Explosive? Caustic?

Luckily to discuss all of this is a person with a chemistry background, as well as expertise in customer experience.

Karl Sharicz is founder of Horizon CX, as well as the author of CX-PRO: A Practical Guide for the New Customer Experience Manager. Along with all of this, he also launched his own CX certification course.

But as he will tell you, good CX is about much more than the customer.

We talk to Karl about his systems-based approach to CX. We explore how to evaluate organizational culture through the interview process. We also discuss the potential impacts of technology on customer experience, and how it doesn’t necessarily mean improvements for customers. Finally, we talk about how it is important that we focus on servicing customers versus servicing metrics.