• Everything You Need to Know about Product Portfolio Strategy

  • Jan 22 2024
  • Length: 10 mins
  • Podcast
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Everything You Need to Know about Product Portfolio Strategy

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  • Summary

  • Products often don’t exist in isolation. Instead, they are part of a product portfolio. Think of Word, Excel, and PowerPoint, which belong to Microsoft Office. Such a portfolio benefits from having a dedicated strategy—a product portfolio strategy. But what information should it contain? Which template can you use to describe it? How does it relate to the overall product portfolio management work? And who should create and update the strategy? Listen to this episode to find out my answers.
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Economics
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