• Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative

  • Jan 10 2018
  • Length: 3 mins
  • Podcast
Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative cover art

Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative

Listen for free

View show details

  • Summary

  • On the first episode of Cybersecurity Briefing, Alan interviews Eric Asche - chief marketing and strategy officer for Truth Initiative, which is the largest non-profit public health organization in the United States that is aiming to make tobacco use extinct. Eric is in charge of the marketing efforts, which include “Truth,” which Ad Age considered one of the top marketing campaign of the 21st century.

    See omnystudio.com/listener for privacy information.


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
Show More Show Less

What listeners say about Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.