Using metaphors in persuasion can help create vivid mental images, evoke emotions, and make your message more memorable and persuasive. Stories are always the best, but the next best thing is a good metaphor. Facts and figures light up 2 parts of the brain; metaphors can light up 4 parts. That is double the impact of the statistics you are using.

To Grasp Metaphors, Our Brains Get Touchy-Feely

Metaphors are influential because they enhance understanding, evoke emotions, and persuade below the radar. Join me for this week’s podcast on Metaphor Magic – The Unknown Persuasion Tool. Discover how to create, use, and persuade using metaphors in your next presentation.

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