In today's episode, James speaks to Rebecca Hopkins, the founder, and CEO of The STA Group, a sports tech entrepreneur, award-winning ENS Sports PR, and co-founder of Women's Sports Week. At a time when everybody seemed oblivious to the tech revolution in the sports sector, Rebecca, to shine a spotlight on this unheralded contribution, launched the now leading global tech-led innovation in sports, The STA Group.

The STA Group (Sports Technology Awards Group), is a constellation of companies which includes ENS, the UK’s longest-standing independent sports PR agency, and The Sports Technology Awards, which leads in the global celebration of tech-led innovation in sport. They also have a new podcast Tech Chairs Podcast that explores technology's relationship with sports by inviting tech experts, champion athletes, and elite coaches to get their insider insights.

In a nutshell, James and Rebecca speak about:

• Rebecca's earliest sporting memories and her journey to sports tech

• Her first break into the world of sports that was  formerly a male-dominated sphere

• The gap she went about filling on tech recognition in the sporting industry

• The earliest stages of their launch and the biggest success story they've highlighted so far

• Greatest challenges they faced in their young stages and how they're now the leaders in their sphere

• Insights she'd learned throughout her entrepreneurial journey and interaction with high-achieving business people

• Importance of working towards being a master of one and getting into the guts of what you do

…and so much more!

Check out The STA Group:

Website: http://www.sportstechgroup.org/ 

LinkedIn: https://www.linkedin.com/company/sports-technology-awards-group/ 

X: https://x.com/SportTechGroup 

Podcast: https://podcasts.apple.com/us/podcast/tech-chairs-the-sports-technology-podcast/ 

Connect with Rebecca:

LinkedIn: https://www.linkedin.com/in/rebeccahopkinsens 

Connect with James:

Instagram: https://www.instagram.com/james_ventures  

Facebook: https://www.facebook.com/coordinatesport/ 

LinkedIn: https://www.linkedin.com/in/j-moore-uk  

Coordinate Sport: https://coordinate.cloud/