• Ep. 58 Sustainability Communications with Aisling O'Rourke

  • Apr 2 2024
  • Length: 29 mins
  • Podcast
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Ep. 58 Sustainability Communications with Aisling O'Rourke

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  • Summary

  • If you want to reach people outside the sustainability bubble, then this episode of Green Sense is for you! We talk to Aisling O’Rourke of The Communications Coach about your sustainability messaging, especially if you’re a Green Team trying to land your message with the rest of the workforce.

    Aisling’s top 3 tips for climate communicating are:

    1. Simplify the message. Often sustainability jargon can put people off.

    2. Lead by example. If you want more people to cycle to work, then show them how.

    3. The Attention Economy. Make your message short and sharp to attract attention.

    As Aisling says, ‘We live on a beautiful island and I’d like to keep it that way’.

    Listen to the whole episode for more advice on bringing people with you on the journey.

    After all, we don't need 8 billion people doing sustainability perfectly, as that doesn’t exist! We need 8 billion people taking action, imperfectly.


    Find out more about Aisling on linkedin.

    The Communications Coach Website.

    #sustainabilitycommunications #communicating sustainability #talkinggreen
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