If scaling feels chaotic, inconsistent, or like you’re constantly pushing uphill, it’s probably not your offer, pricing, or even your team.

It’s who you’re selling to.

In this episode you'll learn how to identify your core customer, the one who drives profitability, team alignment, and predictable scale, and how to stop wasting time on clients who drain resources, distract focus, and slow your momentum.

You’ll see why profitability isn’t just a number on a spreadsheet, but the north star for every decision. Jonathan breaks down the difference between trying to please everyone versus building a brand that actually scales, and shares his own perfect future client profile as a working example.

If you're a business founder or CEO trying to crack the next level of growth, this one’s for you.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• How to separate high-value clients from time-wasters using existing data (01:43)
• What a true customer-first business looks like in action (02:34)
• The framework to determine who to serve and who to walk away from (04:15)
• How to build a crystal-clear client profile (08:45)

Key takeaways for CEOs and business owners:

• Why vague client definitions sabotage your growth (and how to fix it).
• The real meaning of profitability and how it should guide every strategic move.
• Why a business built for “everyone” is a business built for no one
• A behind-the-scenes look at Jonathan’s ideal client profile, and how to build your own.
• What true customer-centricity looks like in high-growth businesses.

When you know exactly who you're built to serve, scaling stops feeling chaotic and starts becoming inevitable.

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co

🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways I can help you right now:

1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
Click Here to listen & subscribe now!

2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.

3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here

Most CEOs scale stress. The smart ones scale clarity, culture, and control.

In this episode, Jonathan Herps unpacks how Helder Klemp, founder of DNX Solutions, reshaped the future of his business, not by chasing numbers, but by committing to culture. His company now ranks among Australia’s best places to work, with 92% of employees genuinely excited to show up.

But the win wasn’t just emotional. It was strategic. Helder bet on clarity, cadence, and coaching to create a business that runs without him being in the weeds. And it worked.

This episode is your field guide to scaling without stress, building a team that performs because they want to, and finally stepping into the leadership role your business needs.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• How proactively defining a culture vision now can protect your business from chaotic growth later (01:35)
• A simple framework to align vision with execution (02:23)
• How prioritizing people leads to better retention, higher performance, and more time to lead strategically (04:05)

Key takeaways for CEOs and business owners:

• Culture isn't just a vibe, it's a system. When you build it right, it becomes your most powerful lever for growth.
• A clear 3-year vision broken into 90-day execution cycles keeps your team aligned, focused, and forward-moving.
• Outsourcing culture to chance is a mistake. Bringing in the right expert can hardwire trust and accountability into your company’s DNA.
• What you measure, you improve. Benchmarking culture makes the intangible visible, actionable, and scalable.

When you stop managing chaos and start designing culture, your business becomes a magnet for talent, trust, and traction.

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co

🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways I can help you right now:

1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
Click Here to listen & subscribe now!

2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.

3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here

Anyone can fill out an annual plan. But if you want to scale, you need a leadership strategy that actually moves the needle.

This episode isn’t about filling out a worksheet. It’s about getting real with yourself as a CEO and creating a business that supports your life, not the other way around.

Jonathan Herps walks you through the exact exercises he’s used to help hundreds of founders shift from scattered to strategic. Whether you’re leading a team of 3 or 300, these insights will help you stop chasing noise and start focusing on what actually moves the needle.

You’ll learn how to reframe your goals, reset your calendar, and lead in a way that creates calm, not chaos. This is about building the kind of company that doesn’t burn you out.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• How to build an annual plan that’s actually worth following (06:00)
• Redesigning your life before redesigning your business (17:24)
• The time-blocking approach that protects energy, family, and sleep (33:42)
• The ‘Stop, Start, Keep’ Framework for founders (41:03)
• How to build your one-year breakthrough plan (54:00)
• Sorting ideas by impact and execution, and choosing only the moves that create long-term leverage (01:07:33)
• The CEO Dashboard and how to focus on just three core metrics that drive serious growth (01:26:11)

Key takeaways for CEOs and business owners:

• When everything feels urgent, it’s a sign you’re missing a clear, prioritised plan that aligns with where you actually want to go.
• Your business can’t scale if your life is burning out. Healthy CEOs build healthy companies.
• Protecting your highest-value time (and energy) is the foundation for consistent execution, better decision-making, and sane scaling.
• Do fewer things, better.
• Track what matters, weekly.

Scaling your business doesn’t start with doing more. It starts with getting clear on what truly matters. When you lead with focus and intention, growth becomes inevitable, not overwhelming.

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co

🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways I can help you right now:

1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
Click Here to listen & subscribe now!

2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.

3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here