If scaling feels chaotic, inconsistent, or like you’re constantly pushing uphill, it’s probably not your offer, pricing, or even your team.

It’s who you’re selling to.

In this episode you'll learn how to identify your core customer, the one who drives profitability, team alignment, and predictable scale, and how to stop wasting time on clients who drain resources, distract focus, and slow your momentum.

You’ll see why profitability isn’t just a number on a spreadsheet, but the north star for every decision. Jonathan breaks down the difference between trying to please everyone versus building a brand that actually scales, and shares his own perfect future client profile as a working example.

If you're a business founder or CEO trying to crack the next level of growth, this one’s for you.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• How to separate high-value clients from time-wasters using existing data (01:43)
• What a true customer-first business looks like in action (02:34)
• The framework to determine who to serve and who to walk away from (04:15)
• How to build a crystal-clear client profile (08:45)

Key takeaways for CEOs and business owners:

• Why vague client definitions sabotage your growth (and how to fix it).
• The real meaning of profitability and how it should guide every strategic move.
• Why a business built for “everyone” is a business built for no one
• A behind-the-scenes look at Jonathan’s ideal client profile, and how to build your own.
• What true customer-centricity looks like in high-growth businesses.

When you know exactly who you're built to serve, scaling stops feeling chaotic and starts becoming inevitable.

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co

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