• Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount

  • Apr 21 2025
  • Length: 21 mins
  • Podcast

Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount

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  • Summary

  • What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?

    In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month.

    He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount.

    In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client base by 20 percent.

    Chris also breaks down the Prescriptive Model, a client-centric strategy that aligns gym services with individual goals to produce better results.

    Focusing on measurable results—instead of just workouts—builds trust, boosts retention and justifies premium pricing.

    Tune in to hear why “more clients” isn’t always the answer and then start scaling your gym’s average revenue per member.

    Links

    The Prescriptive Model

    Gym Owners United

    Book a Call

    00:28 - Top 10 gyms for ARM

    04:30 - Why you must be profitable

    09:03 - Fewer members, more revenue

    11:54 - Quotes from top gym owners

    16:30 - Method versus model
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