• E30: How Can You Avoid Becoming a One-Hit Wonder?

  • Jul 29 2021
  • Length: 9 mins
  • Podcast
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E30: How Can You Avoid Becoming a One-Hit Wonder?

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  • Summary

  • Chapter 2 from Best Practices are Stupid: How Can You Avoid Becoming a One-Hit Wonder?

    Last week in Chapter 1, I explained the three levels of innovation (event, capability, system). In this week's episode I share more details on what it takes to create level 2 - an innovation capability.

    When you think about innovation as a repeatable and predictable process/capability like any other part of the business (e.g., finance), it opens up some new perspectives.

    An innovation capability contains 5 components:

    • Strategy
    • Measures
    • Process
    • People
    • Technology

    We explore all 5 components briefly - which sets the stage for the rest of the book. The remainder of Best Practices are Stupid is organized around these pieces.

    NOTE: Although it is not made clear in this chapter, one key difference between an innovation capability and (for example) a finance capability is involvement. Finance is a department with a limited number of people. Innovation is not. Innovation needs to involve the entire organization whenever possible. The role of the innovation team is to set standards and processes that the rest of the organization can use. More on that in later chapters.
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