🚨 ChatGPT 5 is here — but is it the tool that will revolutionise humanity… or the technology that pushes us toward doomsday? In this episode of Dirty Chats, I unpack Sam Altman’s latest interview, why his answers worry me, and what AI’s rapid evolution means for you (and your kids).

But it’s not all existential dread - we’re also diving into the week’s juiciest celebrity and pop culture updates:

• 🎤 Taylor Swift’s 12th album announcement - hidden clues, orange carousels, and a masterclass in scarcity marketing
• 💌 Pamela Anderson & Liam Neeson’s budding romance - sourdough bread, shyness, and the internet’s new favourite wholesome couple?
• 📺 My takeaways from Pamela’s Netflix documentary — from pattern interrupts to the personal cost of liberation in the public eye

Plus: Why refusing to learn AI now could leave you behind forever - and how to protect your future in a world where knowledge is free, creativity is under threat, and regulation is lagging behind.

If you’ve ever wanted to launch (or re-launch) a podcast and actually get noticed, this is the episode to steal from. I’m breaking down the exact strategy I used to debut Dirty Chats at #1 in multiple countries - including:

• The 10-day review + follow push that works
• How I built a “launch squad” for guaranteed action
• Why I swapped 10 small prizes for one big $500 giveaway
• The binge-drop strategy for week one
• And why I refused to do another generic interview show

But first, I start with the gossip: why I might owe Justin Timberlake an apology (Lyme disease plot twist), Kim Kardashian’s Hannibal Lecter–inspired Skims stunt, and the Sydney Sweeney/American Eagle ad that somehow turned into a political battlefield over… jeans.

Website HERE

Find me on Instagram HERE

What do Taylor Swift, Gwyneth Paltrow, Justin Timberlake, and the Coldplay kiss-cam cheater have in common? They all got dragged through this episode - lovingly, of course.

We unpack:

• Denise Healy’s bold take on her almost-daughter-in-law Taylor Swift 👀
• Why Taylor’s the queen of marketing (and lipstick missteps)
• Justin Timberlake’s low-effort tour and J.Lo’s high-effort… effort
• Gwyneth Paltrow’s genius PR cameo for Astronomer
• A complete PR rehab strategy for Andy Byron, the world’s most awkward CEO
• A behind-the-scenes look at how I “do it all” (spoiler: I don’t)

If you’ve ever felt emotionally stable, wildly ambitious, and slightly unhinged all at once - this one’s for you.

👉Sign up to email list for flash sale HERE

👉Apply to work with me (strategy hour) HERE

In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining?

I unpack how the DCC became a masterclass in brand strategy — and how you can steal their playbook to stand out in your own business.

Plus, a not-so-dirty detour: the tragic Air India crash. The black box recording was just released - and while my air traffic controller husband refused to go on the mic, I break it down myself (terrified of flying, barely aviation literate, so...you're welcome).

Was it human error or something more suspicious?

Also inside:

• The bullying allegation that made me audibly gasp
• What a "brand binder" is and why it's giving ✨cult✨
• The difference between excellence and exploitation
• A rant about Facebook statuses
• And a vulnerable, low point: me, promoting this podcast on Facebook like someone’s uncle

If your marketing plan could use a little cheer (or a little scandal), this one’s for you.

🎧 Hit follow, leave a review, and remember: staying on brand doesn’t mean staying silent.

Dirty Copy Website HERE

In this episode:

• 🤯 How I grew my Instagram 30% in 6 weeks - and my painfully consistent strategy (plus what NOT to do).
• 💋 The Coldplay Kiss Cam Affair...I’ve got a marketing plan for his wife.
• 🎸 The fake band with 1 million Spotify listeners… that turned out to be AI-generated. We’re diving into the existential dread of AI in the music industry - and what it means for creativity.

You’ll also hear:

• The exact play-by-play of my viral content strategy (spoiler: it involved vomit, school holidays, and carousels).
• The mindset shifts that actually made the difference - like removing emotion from content creation.
• Why you need to stop waiting for perfect ideas and start winging your strategy.

If you’ve ever wondered why your content isn’t taking off - or if you’ve just been hate-watching the Coldplay kiss cam footage on repeat...this one's for you.

Timestamps:

00:00 Intro
02:30 Dirty Dish: Coldplay Kiss Cam Scandal
09:45 AI-Generated Music Scandal
18:20 How I Went Viral on Instagram
45:10 3 Things I Learned From Going Viral
58:00 Final Thoughts

Follow me on Instagram: @dirty.copy

Get my emails and snoop my website HERE

Subscribe to my podcast & leave a review - I'll love you forever!

In this episode of Dirty Chats, we’re asking the hard-hitting question that affects global politics: have the Kardashians finally missed the cultural memo… and what if you have too?

We unpack:

• The $10 million Birkin Bag sale and why it’s a marketing masterstroke
• The exact moment I realised I wasn't cool
• Why Kim Kardashian’s weird robot thirst trap was the ultimate cultural miss
• How Hollywood (and the Kardashians) lost their power — and what people actually want now
• The cultural shifts in content, fashion, and influence that will leave your brand irrelevant if you’re not paying attention
• And my genius PR strategy that could actually make Kim Kardashian relevant again — and yes, it ends with Taylor Swift.

If you’re still posting like it’s 2020 and wondering why it’s not landing - this one’s for you.

WEBSITE HERE

In this episode of Dirty Chats...

First up: Justin Bieber’s surprise album SWAG. Is it genius marketing? Is he sending a message about his marriage to Hailey? I’m decoding the lyrics, the launch, and why I’m (mostly) rooting for the Biebers.

Then we dive deep into The Rise of Candace Owens. From getting fired to becoming one of the most polarizing - and magnetic - figures online, I break down the three-part strategy that’s fueling her mainstream relevance. Plus, why your brand actually NEEDS stronger opinions to get heard in 2025.

If you’ve been playing it safe with your content, this episode is for you.

Hit play, have an opinion....and don’t forget to follow, rate, and review if you want more dirty marketing chats.

Welcome to the very first episode of Dirty Chats — where we gossip and grow your business.

And the universe handed me a full blown controversy 7 days before launch, so what better episode to start on?

In this episode, we chat

→ Is Jeff Bezos buying Vogue for Lauren?

→The carousel post that sent the copywriting world into a meltdown

→What happens when authenticity collides with internet outrage

→How to build a brand personality so strong, it shields you from criticism

...and of course, my struggles with finally hitting publish on my first poddy episode!

If you’ve ever felt afraid to show up online as your actual self for fear of offending someone...this one’s for you.

Plus, I’m sharing my go-to framework for deciding what content to post, even when it ruffles feathers.

👉 If you want to help me debut on the charts (and make all this chaos worthwhile), hit Follow on Apple Podcasts and leave me a review. I’ll love you forever...and maybe even gossip about you in another ep.

Want to learn more?

Website HERE

Instagram HERE