🎙️ Episode Summary:

The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship.

In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or business) pulls the rug out from under you. You’ll learn how to:

• Remember what’s true about you (not what you produce)
• Identify the old narratives + patterns that aren’t yours
• Claim small wins that create real momentum
• Shift your energy and rewrite the thoughts shaping your decisions

If you want to (re)RISE confidently going into 2026, this episode is the reset you’ve needed.

💡 Episode Highlights & Time Stamps:

0:44 Reflecting on 2025: A Season of Change

1:35 Rebuilding Confidence After Major Shifts

3:33 The Framework for Rebuilding Confidence

7:46 The RISE Framework: Remembering Your Truth

11:02 Identifying Negative Patterns and Voices

15:18 Celebrating Small Wins for Confidence

17:51 The Impact of Energy on Confidence

22:50 Recap: The RISE Framework for Confidence

📌 Resources & Links Mentioned:

The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied and emphasizes the significance of delivering an exceptional customer experience. Katy introduces ten reflective questions designed to help listeners define their unique offerings and the experiences they provide to their clients. The episode concludes with a reminder that the Story to Sell Cohort is now open for enrollment, highlighting the unique mentorship experience she offers.

💡 Episode Highlights & Time Stamps:

• 0:44 Introduction to Social Media Insights
• 2:45 The Experience of Being Copied
• 5:20 Understanding Your Unique Value Proposition
• 10:35 Questions You Can Ask Yourself to Create a Unique Customer Experience and Define Your Unique Offering
• 24:43 YOU Make Your Offering Untouchable

📌 Resources & Links Mentioned:

The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

The Story to Sell Cohort is Officially Open. 10 spots!

https://services.katyursta.com/offers/Cz2ESr4C/checkout

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales.

Lauren Hale is a kindergarten teacher turned mature beauty influencer who is now sharing her perimenopause journey to her online community as well. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds as well as learn to embrace midlife and the “shift” we go through. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well. Her book, “Girl, Put on your Lipstick the World Needs You. A Guide to Living Unapologetically and Authentically in your 40’s and Beyond" has quickly become an Amazon bestseller. She shares openly with her audience about her midlife journey and how she has embraced her authentic self. She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn’t have it any other way!)

In this podcast, Lauren discusses her book, the challenges of navigating midlife, and the importance of passion and energy in content creation. She reflects on her growth journey, the impact of her viral success, and the shift from makeup to addressing midlife issues like perimenopause. The conversation emphasizes the significance of community, connection, and being true to oneself in the ever-evolving landscape of social media.

💡 Episode Highlights & Time Stamps:

• 01:55 Introduction to Authentic Branding
• 02:58 The Journey of Writing a Book
• 04:21 Navigating Social Media Growth
• 09:55 The Importance of Energy and Consistency
• 14:47 Shifting Focus: From Makeup to Broader Topics
• 16:58 Facing Fears and Embracing Vulnerability
• 20:54 Navigating Change and Curiosity
• 23:27 The Power of Authenticity in Content Creation
• 26:33 Leveraging AI for Creative Content
• 29:58 The Journey of Pivoting and Building Credibility
• 32:50 Lessons Learned from the Pivoting Process

📌 Resources & Links Mentioned:

You can find Lauren on Instagram, TikTok, Facebook or YouTube at @laurenlhale, or visit her website at https://www.laurenhalebeauty.com/

Lauren’s book: "Girl, Put on Your Lipstick-The World Needs You: A Guide to Living Unapologetically and Authentically in Your 40s and Beyond"

The Story to Sell Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!