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Direct Sales Done Right

Direct Sales Done Right

By: Katy Ursta
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About this listen

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

© 2025 Direct Sales Done Right
Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Episode 343: 4 Things I Got Wildly Wrong When I Started a New Business (Part 2)
    Sep 11 2025

    THANK YOU!! We are number 5 in all of direct sales podcasts!!!

    🎙️ Episode Summary:

    Story to Sell Cohort: Sign up here!

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons learned from mistakes made in her business. She discusses the importance of patience, unique messaging, and overcoming fear, while also emphasizing the need for personal reflection and spiritual guidance. Katy shares her experiences with the Story to Sell cohort and encourages listeners to trust their instincts and approach their business authentically.

    ✨ What You’ll Learn in This Episode:

    • Katy shares four things she did right and wrong in a new season of business.
    • Unique messaging is essential for success.
    • Procrastination can be a sign of underlying fears.
    • It's important to trust your instincts in business.
    • Avoid overcommitting to tasks and projects.
    • Seek spiritual guidance before turning to others.

    💡 Episode Highlights & Time Stamps:

    • 00:44 Introduction and Announcement of Cohort
    • 04:05 Reflecting on Mistakes Made in Business
    • 06:18 Learning from Assumptions and Patience
    • 09:38 The Importance of Unique Approaches
    • 13:48 Addressing Fear and Procrastination
    • 17:18 Overcommitting and Its Consequences
    • 19:45 Finding Clarity Through Faith
    • 22:30 Conclusion and Key Takeaways

    📌 Resources & Links Mentioned:

    Story to Sell is Open! The last round is enrolling now! https://services.katyursta.com/offers/Cz2ESr4C/checkout

    Song - "Sound Mind"

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

    Show More Show Less
    24 mins
  • Episode 342: 3 Things I Did Wildly Right When My Business Felt Like It Was Falling Apart (Part 1)
    Sep 4 2025

    THANK YOU!! We are number 5 in all of direct sales podcasts!!!

    🎙️ Episode Summary:

    Story to Sell Cohort: Save your seat here!

    In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a year of significant personal and professional changes. She shares her gratitude for the podcast's success and discusses the importance of storytelling in personal branding. Katy outlines three key successful strategies she implemented during challenging times. She emphasizes the importance of personal growth and resilience in entrepreneurship, encouraging listeners to focus on their well-being and to seek support when needed.

    ✨ What You’ll Learn in This Episode:

    • Setting new goals can help navigate through challenging times.
    • A solid morning routine is essential for maintaining focus and energy.
    • Journaling can provide clarity and track personal growth.
    • Seeking mentorship is crucial during difficult seasons.
    • Personal and business lives are intertwined for many entrepreneurs.
    • Small wins outside of business can positively impact overall well-being.
    • Reflection on personal needs can guide daily actions and decisions.

    💡 Episode Highlights & Time Stamps:

    • 0:44 Announcement: Story to Sell Cohort & Top 5 in all Direct Sales Podcast
    • 04:49 Reflecting on a Year of Change
    • 06:05 Three Things I Did Right During Hard Times
    • 21:23 Conclusion and Looking Ahead

    📌 Resources & Links Mentioned:

    Direct Sales Done Right Book: https://amzn.to/446qnM1

    Story to Sell Waitlist: https://services.katyursta.com/story-to-sell-cohort

    Katy's Confidence Downloadable: https://services.katyursta.com/rerise-workbook

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

    Show More Show Less
    24 mins
  • Episode 341: How I Created a $70,000 Social Media Movement with Storytelling
    Aug 28 2025

    🎙️ Episode Summary:

    To get on the Story to Sell Waitlist, click here!

    In this episode, Katy Ursta reflects on her 11-year cancerversary and shares how her battle with stage four Hodgkin's Lymphoma transformed her life and business. She emphasizes the importance of storytelling in marketing, encouraging listeners to find and share their own stories to connect with others. Katy discusses how her experience with cancer led to the creation of the "Every Sweat Matters" movement, which not only motivated her but also inspired others to engage in fitness for meaningful reasons. Ultimately, she highlights the power of personal narratives in making a significant impact in the world.

    ✨ What You’ll Learn in This Episode:

    • How storytelling can significantly impact marketing success.
    • 'Every Sweat Matters' and how it became a movement
    • The right personal struggles to share as a way to move others to action
    • How $70,000 was raised organically
    • Understanding your story is crucial for effective marketing.
    • Your story can help others see their own potential.

    💡 Episode Highlights & Time Stamps:

    • 0:44 Katy's Cancerversary and Introduction
    • 03:42 The Impact of Cancer on Katy's Life and Career
    • 06:30 Reframing Health and Storytelling in Marketing
    • 09:30 Creating a Movement: Every Sweat Matters
    • 12:09 The Power of Story in Business and Life
    • 13:31 The Formula for Impactful Storytelling
    • 17:25 Conclusion and Call to Action

    📌 Resources & Links Mentioned:

    The Story to Sell Waitlist is Live! Click Here

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

    Show More Show Less
    19 mins
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