🎙️ Episode Summary:

The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship.

In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or business) pulls the rug out from under you. You’ll learn how to:

• Remember what’s true about you (not what you produce)
• Identify the old narratives + patterns that aren’t yours
• Claim small wins that create real momentum
• Shift your energy and rewrite the thoughts shaping your decisions

If you want to (re)RISE confidently going into 2026, this episode is the reset you’ve needed.

💡 Episode Highlights & Time Stamps:

0:44 Reflecting on 2025: A Season of Change

1:35 Rebuilding Confidence After Major Shifts

3:33 The Framework for Rebuilding Confidence

7:46 The RISE Framework: Remembering Your Truth

11:02 Identifying Negative Patterns and Voices

15:18 Celebrating Small Wins for Confidence

17:51 The Impact of Energy on Confidence

22:50 Recap: The RISE Framework for Confidence

📌 Resources & Links Mentioned:

The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied and emphasizes the significance of delivering an exceptional customer experience. Katy introduces ten reflective questions designed to help listeners define their unique offerings and the experiences they provide to their clients. The episode concludes with a reminder that the Story to Sell Cohort is now open for enrollment, highlighting the unique mentorship experience she offers.

💡 Episode Highlights & Time Stamps:

• 0:44 Introduction to Social Media Insights
• 2:45 The Experience of Being Copied
• 5:20 Understanding Your Unique Value Proposition
• 10:35 Questions You Can Ask Yourself to Create a Unique Customer Experience and Define Your Unique Offering
• 24:43 YOU Make Your Offering Untouchable

📌 Resources & Links Mentioned:

The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

The Story to Sell Cohort is Officially Open. 10 spots!

https://services.katyursta.com/offers/Cz2ESr4C/checkout

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales.

Lauren Hale is a kindergarten teacher turned mature beauty influencer who is now sharing her perimenopause journey to her online community as well. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds as well as learn to embrace midlife and the “shift” we go through. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well. Her book, “Girl, Put on your Lipstick the World Needs You. A Guide to Living Unapologetically and Authentically in your 40’s and Beyond" has quickly become an Amazon bestseller. She shares openly with her audience about her midlife journey and how she has embraced her authentic self. She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn’t have it any other way!)

In this podcast, Lauren discusses her book, the challenges of navigating midlife, and the importance of passion and energy in content creation. She reflects on her growth journey, the impact of her viral success, and the shift from makeup to addressing midlife issues like perimenopause. The conversation emphasizes the significance of community, connection, and being true to oneself in the ever-evolving landscape of social media.

💡 Episode Highlights & Time Stamps:

• 01:55 Introduction to Authentic Branding
• 02:58 The Journey of Writing a Book
• 04:21 Navigating Social Media Growth
• 09:55 The Importance of Energy and Consistency
• 14:47 Shifting Focus: From Makeup to Broader Topics
• 16:58 Facing Fears and Embracing Vulnerability
• 20:54 Navigating Change and Curiosity
• 23:27 The Power of Authenticity in Content Creation
• 26:33 Leveraging AI for Creative Content
• 29:58 The Journey of Pivoting and Building Credibility
• 32:50 Lessons Learned from the Pivoting Process

📌 Resources & Links Mentioned:

You can find Lauren on Instagram, TikTok, Facebook or YouTube at @laurenlhale, or visit her website at https://www.laurenhalebeauty.com/

Lauren’s book: "Girl, Put on Your Lipstick-The World Needs You: A Guide to Living Unapologetically and Authentically in Your 40s and Beyond"

The Story to Sell Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta addresses the feelings of uncertainty and self-doubt that many women in direct sales experience. She emphasizes the importance of self-discovery and healing, encouraging listeners to pursue their best selves. Katy shares practical strategies for evaluating one's direct sales experience, setting healthy boundaries, and cultivating a positive mindset. She also introduces exercises to help listeners gain clarity and connect with their intuition, ultimately guiding them towards a fulfilling business journey without losing themselves in the process.

💡 Episode Highlights & Time Stamps:

• 1:33: Navigating Uncertainty in Direct Sales
• 3:28 Self-Discorvery and Personal Growth
• 6:15 Evaluating Your Direct Sales Experience
• 9:06 Creating Your Own Path in Direct Sales
• 11:13 Mind-Body Connection and Intuition
• 14:36 Practical Exercises for Clarity
• 19:45 The Power of Positive Thinking

📌 Resources & Links Mentioned:

Books: “The Signs: The New Science of How to Trust Your Instincts” by Tara Swart and “The Body Keeps the Score: Brain, Mind and Body in the Healing of Trauma” by Bessel van der Kolk

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

In this final installment of the Personal Brand Bootcamp, Katy Ursta emphasizes the importance of emotional connection in personal branding and explores backend strategies that support front-end marketing efforts. She discusses the significance of storytelling, tracking follow-ups, collecting proof, creating a content rhythm, and building genuine relationships to enhance trust and drive sales.

💡 Episode Highlights & Time Stamps:

• 1:35 Story Time
• 3:44 The Importance of Connection in Branding
• 5:23 Introduction to The Backend Way of Building Your Personal Brand
• 6:52 Strategy #1: Tracking and Following Up
• 9:07 Strategy #2: Intentionally Collecting & Sharing Proof
• 11:32 Strategy #3: Creating a Simple Weekly Rhythm
• 15:30 Strategy #4: Building Real Relationships Every Single Day
• 17:27 Summary of The Backend Way of Building Your Personal Brand

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part four of her Personal Brand Bootcamp, sharing her own journey of building a personal brand, emphasizing the importance of energy and community. She recounts her experience with cancer and how it reshaped her approach to wellness and branding. Katy highlights the significance of authenticity and originality in content creation, urging listeners to focus on making people feel seen and heard. The episode concludes with a teaser for upcoming content on enhancing personal branding strategies.

💡 Episode Highlights & Time Stamps:

• 0:44 Introduction to Personal Branding
• 2:25 The Journey from Good to Great
• 5:23 Facing Challenges and Building Resilience
• 11:29 Energy and Cultivating Community in Branding
• 17:00 The Importance of Authenticity and Connection
• 18:55 Summary and What’s to Come

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part three of her Personal Brand Bootcamp, focusing on seven social media shifts to build trust and authority. She emphasizes the importance of purposeful posting, creating SEO-ready profiles, and selling solutions rather than products. Katy also discusses the value of personal and proof-driven content, evergreen value, building conversations over followers, and consistently creating content based on life experiences.

💡 Episode Highlights & Time Stamps:

• 1:28 Introduction to Seven Social Media Shifts to Build Trust and Authority
• 2:43 Purposeful Posting
• 5:45 SEO-Ready Profiles
• 7:14 Selling Solutions
• 9:50 Proof-Driven Content
• 12:08 Evergreen Value
• 15:25 Building Conversations
• 19:32 Consistent Creation
• 21:31 Conclusion and Recap of 7 Shifts

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

In this episode, Katy Ursta shares essential storytelling secrets for personal branding, emphasizing the importance of connecting with audiences through relatable narratives. She discusses the concept of nano stories, the significance of showing rather than telling, and the effectiveness of anchor (staple) stories. Katy also highlights the need for strong hooks and calls to action, while reminding listeners that the focus should be on the audience rather than the brand itself.

💡 Episode Highlights & Time Stamps:

• 1:03 The Importance of Storytelling in Personal Branding
• 1:54 Nano Stories: Quick and Relatable
• 7:12 Show, Don’t Tell: Creating Emotional Connections
• 12:44 Anchor (Staple) Stories: The Power of Core Narratives
• 18:03: Crafting Effective Hooks and Calls to Action
• 23:11 The Role of the Customer in Your Story
• 27:21 Conclusion and Recap of Key Secrets

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!