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Digital Transformation Survivors.

Digital Transformation Survivors.

By: Julian Tedstone
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About this listen

Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.


In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.


Join us as we explore what it takes to turn digital complexity into a competitive advantage.


© 2025 Digital Transformation Survivors.
Episodes
  • Episode 10, Part 1 – Alan Botwright
    Apr 8 2025

    Managing a digital ecosystem at scale is no small feat, especially when balancing creativity and control. In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Alan Botwright, Director of Product and Solutions Marketing at Acquia, to explore the evolving landscape of digital experience platforms (DXPs).

    Together, they discuss the unique challenges of managing web estates across multiple brands, regions, and audiences. Alan shares insights from his decade-long journey at Acquia, reflecting on the evolution of Drupal from a developer-centric CMS to an adaptable, enterprise-grade DXP. They also tackle the pressing question: How can businesses empower local marketing teams while maintaining consistent brand governance?

    If you’re navigating the complexities of content strategy, digital governance, or balancing IT and marketing needs, this episode is for you. Tune in to hear practical strategies and real-world examples from two industry veterans.

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    27 mins
  • Episode 9 - Matthew McCarthy
    Apr 2 2025

    In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with communications expert Matthew McCarthy to explore the dynamic world of global digital communications. With extensive experience managing communications for powerhouse brands like Syngenta and Novartis, Matthew shares his unique approach to crafting messages that resonate across diverse audiences.

    🚀 Key Topics Covered:
    •Balancing global brand consistency with local relevance
    •Building empathy-driven communication strategies
    •Navigating crisis management in global organizations
    •The evolving role of AI in digital communications
    •Why learning a second language is a game-changer for communicators

    Matthew also dives into how his background in film, acting, and social media has shaped his unique perspective on storytelling and audience engagement. Whether you’re a communication professional, a digital strategist, or just curious about global brand management, this episode is packed with actionable insights!

    🔔 Don’t forget to like, subscribe, and hit the notification bell to stay updated on the latest episodes!

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    1 hr and 6 mins
  • Episode 8 – Simon Sanett
    Mar 26 2025

    In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Simon Sanett, Senior Group Digital Manager at National Grid, to unpack the realities of leading digital transformation inside one of the UK’s most critical infrastructure organisations.

    Simon shares his journey from the music industry’s frontlines during the Napster era to heading up a complex digital estate that spans continents and audiences—from bill-paying US energy consumers to UK-based policymakers, investors, and regulators. Together, they explore how Simon’s team at National Grid is evolving from traditional project-based delivery to a modern, agile, product-led approach.

    You’ll hear:

    • How to align digital experience with diverse user intents

    • Why agile isn’t always as ‘agile’ as people think—and how to get it right

    • How product thinking, strategic partnerships, and a “one team” culture are helping National Grid scale digital operations

    • The unique challenges of innovation in a highly regulated, security-conscious environment

    • Where AI, user personalization, and continuous feedback loops fit into the future of energy sector websites

    Whether you’re managing a large digital estate or seeking inspiration to modernise legacy processes, this episode offers actionable insight, delivered with humility and clarity by a true digital survivor.

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    53 mins

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