The cart’s closed, the launch emails are sent, and now… what?

You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.

In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out.

🎧 Here’s what we’ll cover:

✅ How to leverage your post-launch buzz for more sales
✅ What to send to buyers vs. non-buyers
✅ How to repurpose launch content for evergreen marketing
✅ Retargeting, replays, and other low-effort ways to stay visible
✅ Metrics to track so your next launch is even better

⌚ Time Stamps:

0:00 What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out
1:03 1 - The Importance Of The Post-Launch Phase
1:53 Pro-Tip - Post Launch Should Be Part Of Your Plan
2:40 2 - What To Do In The First 72 Hours
4:23 3 - How To Repurpose Launch Content For Evergreen Use
6:20 Pro-Tip: Re-purposing Is The Key To Burnout-Free Visibility
6:44 4 - Keep Leads Warm With Smart Follow Up
8:27 5 - ReTargeting and Replays
9:32 Pro-Tip: Include A Limited Time Offer
10:03 6 - ReFill Your Lead Funnel

💡 Ready to turn your launch into long-term growth? Let’s map it out together!
📞 Book your FREE Marketing Momentum Call → https://jennielyon.com/chatwithjennie

Your content might look great, but does it feel real to your audience?

In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.

🎧 Here’s what we’ll cover:

✅ Why BTS content builds trust faster than a pitch
✅ What counts as behind-the-scenes (it’s easier than you think)
✅ How to tie your everyday moments back to your offers
✅ Mistakes to avoid when sharing personal content
✅ Tips to stay consistent—without overthinking it

⌚ Time Stamps:

0:00 Behind-the-Scenes Content
1:15 1 - Why Does Behind-the-Scenes Content Work?
2:00 2 - What Counts as Behind-the-Scenes Content?
3:03 3 - Sharing BTS Content
5:30 Pro-Tip: Dont Just Post BTS Content
5:45 4 - How to Tie It Back to Your Offers
6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content
7:00 Common Mistakes to Avoid
8:22 5 - Tips For Staying Consistent

🔗 Resources Mentioned:

💼 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.

🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple

Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you.

In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic.

🎥 You’ll learn:

✔️ What an evergreen nurture engine actually is
✔️ The 7 types of emails that should be in your sequence
✔️ How to personalize your emails without extra work
✔️ Tools and platforms that make automation easy
✔️ Pro tips for staying relevant and engaging over time

⌚ Time Stamps:

0:00 How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing
1:14 1 - What Is An Evergreen Nurture Engine?
2:10 2 - Why Real-Time Relevance Matters
3:15 3 - The Anatomy Of A High-Converting Sequence
6:30 Pro-Tip jennielyon.com/emailnuturesequence
6:40 4 - Personalization Tactics
9:37 5 - How To Automate It
10:50 Pro-Tip Space Emails For Momentum
11:30 5 - What To Measure and Tweak
13:05 7 - Let's Build Your Nurture Engine

💡 Ready to turn your email list into a lead-converting machine?

🔗 Resources Mentioned: The High-Converting Email and Follow-Up Sequence

👉 Grab the FREE Email Sequence Template or book a strategy session here → jennielyon.com/emailnuturesequence

Schedule a Consultation jennielyon.com/chatwithjennie
📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 Hi, I’m Jennie Lyon—a digital marketing expert and founder of Jennie Lyon Digital Marketing. I help small business owners scale with simple, sustainable marketing strategies that convert.

🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple

Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.

In this video, Jennie will show you:

✔️ What micro-case studies are and how they outperform testimonials
✔️ How to write them using my simple 3-part formula
✔️ Exactly where to place them in your marketing funnel
✔️ Real-life examples from client funnels that drive results

💡 Ready to build your proof bank?
👉 Schedule your FREE Funnel Audit Call here: https://jennielyon.com/chatwithjennie

⌚ Time Stamps:
0:00 The Secret Power of Micro-Case Studies
1:15 What Are Micro-Case Studies?
1:52 Why They Work & Why Testimonials Aren't Enough
2:22 Pro-Tip - People Trust Stories More Than a Sales Pitch
2:35 How To Write Micro-Case Studies
3:55 Pro-Tip - Keep Track of Wins!
4:15 Where To Use The In Your Funnel
5:20 Pro-Tip - Mix Them Into Long-Form Content
5:40 Real-World Examples
6:19 Pro-Tip's For Repurposing
7:03 Pro-Tip - Dont Create Just Once
7:21 Build Your Bank of Wins
7:39 Home Work

🔗 Resources Mentioned:
📞 Free Strategy Consultation → https://jennielyon.com/chatwithjennie

If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

Let’s Connect!

💻 Website: https://jennielyon.com

📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

🎙️ Want to assess your digital marketing health? Today, I will walk you through a step-by-step interactive audit to uncover the gaps in your strategy and optimize your marketing for better results.

In this episode, Jennie covers:

✅ Website optimization for better conversions
✅ Social media strategies to attract the right audience
✅ Email marketing tweaks to increase revenue
✅ SEO strategies to get free leads from Google
✅ How to build a winning marketing funnel

🎁 Grab your FREE SEO Audit by emailing hello@jennielyon.com

⌚ Time Stamps:

0:00 Interactive Digital Marketing Audit: Is Your Strategy Working for You?
1:00 Step 1 - Website Optimization
1:58 How To Fix Conversion Issues
3:15 Pro Tip - Your Homepage Should Clearly Explain What You Do
3:45 Step 2 - Social Media
6:11 Pro Tip - Quality Engagement Matters More Than Vanity Metrics
6:44 Step 3 - Email Marketing
8:23 Pro Tip - Need Done-For-You Email Sequences?
8:54 Step 4 - SEO
11:00 Pro Tip - Blogging Boosts SEO
11:41 Step 5 - Marketing Funnel

🔗 Resources Mentioned:

📞 Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum
🌟 Get a FREE SEO audit by emailing hello@jennielyon.com

If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

🧩 Let’s Connect!

💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

🚨 “Build It and They Will Come” is a Lie! Here’s What Actually Works 🚀

You’ve put in the work—your product is excellent, and your website is live, but… where are the customers? You're not alone if you’ve ever felt like you’re shouting into the void. The “build it and they will come” mindset is one of the biggest myths in business!

🎥 In this video, I’m breaking down the following:

✔️ Why waiting for customers to find you is a recipe for slow growth.
✔️ How to actively drive traffic instead of hoping people show up.
✔️ The key to building a warm audience that converts.
✔️ Common sales funnel mistakes that could be costing you leads.
✔️ How consistent marketing efforts lead to long-term success.

💡 Want to take control of your business growth? Grab a FREE Marketing Momentum Call to discuss how we can help you attract, nurture, and convert more customers!

👉 Schedule it here: jennielyon.com/marketingmomentum

⌚ Time Stamps:

0:00 “Build It and They Will Come” is a Lie! Here’s What Actually Works
1:14 Step 1 - Visibility = Sales
1:37 Common Mistakes Keeping a Business Invisible
2:17 How To Fix Visibility
3:00 Pro Tip - Your Audience Needs To See You Multiple Times
3:15 Step 2 - Stop Waiting and Start Actively Driving Traffic
4:17 Pro Tip - If You're Not Getting Enough Traffic, You Need a New Strategy
4:45 Step 3 - Focus On Building a Warm Audience
6:05 Pro Tip - Nuturing Your Audience Increases Revenue
6:20 Step 4 - Optimize Offer for Conversions
7:10 How to Fix Your Offer
7:35 Pro Tip - Tweak Messaging First
7:50 Step 5 - Leverage Consistency and Data To Improve Results
8:05 Ways To Track and Improve Business Growth
8:47 Pro Tip - Marketing Isn't Magic

🔗 Resources Mentioned:

📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum

🌟 Subscribe for More Marketing Tips!
If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

🧩 Let’s Connect!

💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

Your funnel is up and running, but something’s off—leads are dropping off, and sales aren’t converting. The culprit? Broken, slow, or confusing funnel links that are silently driving customers away!

📌 In today’s video, I’m breaking down:

✔️ How to identify broken & misdirected links in your funnel.
✔️ Why slow-loading pages hurt your conversions.
✔️ The CTA mistakes that make customers hesitate.
✔️ Checkout page errors that cost you sales.
✔️ How to track & optimize for higher conversions.

💡 Want a step-by-step fix? Grab a FREE Marketing Momentum Call with my team to learn how we can audit and optimize every part of your funnel and stop losing customers!

👉 Schedule it here: jennielyon.com/marketingmomentum

⌚ Time Stamps:

0:00 How to Fix the Funnel Links Costing You Customers
1:45 Step 1- Audit Your Funnel
2:30 Manually Test Links
3:44 Pro-Tip - Use a Custom Link Shortener
4:00 Step 2 - Fix Slow or Confusing Re-Directs
5:15 Easy Ways to Fix
5:49 Pro-Tip - Check Your Page Load Speed
6:15 Step 3 - Ensure Your CTA Links are Clear and Actionable
6:55 Common CTA Mistakes
7:50 How To Fix CTA
8:21 Pro-Tip - AB Test Your CTA
8:42 Step 4 - Fix Checkout Page Links
9:00 Checkout Page Mistakes Costing You Sales
9:38 How to Fix Checkout
10:04 Pro-Tip - Use Abandoned Cart Email Sequences
10:15 Step 5 - Track and Test for Maximum Conversion

🔗 Resources Mentioned:

📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum

WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without the overwhelm.

🧩 Let’s Connect!

💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

Selling high-ticket offers doesn’t have to mean endless sales calls or chasing leads. You can attract, nurture, and convert premium clients on autopilot with the right funnel.

📌 In today’s podcast, I’m breaking down:

✔️ How to attract high-ticket clients with the right lead magnet.
✔️ The importance of a strategic email sequence for nurturing leads.
✔️ Why webinars & applications work best for premium offers.
✔️ How to streamline the checkout & onboarding process.
✔️ The follow-up strategies that keep high-ticket clients engaged.

💡 Want to start selling high-ticket offers effortlessly? Schedule a FREE marketing momentum call Hto find out how we can help you create a simple, automated system that converts!

👉 Schedule it here: jennielyon.com/marketingmomentum

⌚ Time Stamps:
0:00 Selling High-Ticket Offers on Autopilot
1:15 Step 1: Attract the Right High-Ticket Clients with a Lead Magnet
1:55 Effective Lead Magnets
2:40 How to Avoid Attracting the Wrong Leas
3:34 Pro-Tip If Your Lead Magnet isn't Converting
3:55 Step 2: Qualify Your Leads with an Automated Email Sequence
4:53 Example Email Flow
5:42 Pro-Tip Pre-Sell Your Offer
6:00 Step 3: Convert with an Application or Webinar
7:33 Action Tip for Conversion
7:47 Step 4: Streamline Checkout & Onboarding
8:17 Simplify High-Ticket Checkout
8:53 Pro-Tip Easy To Buy Equals More Sales
9:05 Step 5: Automate Follow-Ups
9:39 Keep Clients Engaged
10:09 Pro-Tip Invested Clients Are More Likely to Buy

🔗 Resources Mentioned:
📌 FREE Marketing Momentum Call jennielyon.com/marketingmomentum

WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcast, and writing, I share marketing strategies to help you scale your online business without the overwhelm.

🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!