• Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

  • Mar 28 2025
  • Length: 11 mins
  • Podcast

Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

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  • Summary

  • Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

    Watch Part 1 here:

    ✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:

    • ✅ Digital Marketing Basics Part 1: Un...


    Connect with The Google Ads Aficionados on LinkedIn:

    Usama Khan:

    / usama-khan-mk

    Colby Doyle:

    / colbycdoyle

    Glen Wilson:

    / glenmwilson


    Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

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