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Data Center Go-to-Market Podcast

Data Center Go-to-Market Podcast

By: Data Center Sales & Marketing Institute (DCSMI)
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Explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers. From achieving sales targets to fostering team development and innovation, nurturing customer relationships, and optimizing go-to-market strategies, the Data Center Go-to-Market Podcast equips you with actionable strategies for success in the AI data center industry. The primary audience is go-to-market professionals who work in and around AI data centers -- including colocation, wholesale, hyperscale, edge, modular, technology, facilities, construction, real estate, sales, and marketing companies. This podcast is especially relevant for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers.Copyright (c) SP Home Run Inc. Economics
Episodes
  • Ep. 124 James Wilkinson, Podcast Host of Critical Connect | Data Center Go-to-Market Podcast
    Aug 19 2025

    https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)


    In episode 124 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of data center recruitment with James Wilkinson, host of the Critical Connect Podcast! 🏗️🎙️


    Join us as we explore the fascinating world of talent acquisition in data center construction, uncovering insights on building a successful career, leveraging podcasting for networking, and navigating industry challenges. 🚀 Learn how personal branding, authentic content creation, and strategic relationships can transform your professional journey. 💡


    James shares his remarkable story of transitioning from financial services to becoming a specialized recruiter, offering valuable advice for aspiring professionals and industry veterans alike. Discover the power of AI, social media, and continuous learning in today's competitive landscape! 🌐🤝

    0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

    1:50 Introducing James Wilkinson, Podcast Host at Critical Connect

    2:24 Data Center Construction Recruitment Specialist

    3:41 Career Path to Data Center Construction Recruiting and Podcaster

    8:18 Data Center Podcasting as Insights Gathering and Industry Research

    10:11 Data Center Recruitment as Outsourced Data Center Sales and Marketing for Data Center Construction

    12:15 Data Center Construction Recruitment: Design, Construction, Site Management, Project Management, and Commissioning

    15:29 Data Center Recruiter Funnels/CRM Deal Boards: Hiring Managers and Candidates

    17:08 Data Center Recruiters, Go-to-Market, and the Self-Driven Candidate Journey (and Hiring Manager Buyer’s Journey)

    21:37 Data Center Recruiter LinkedIn Best Practices

    23:47 How Data Center Recruiters Get In Early and Often in the Buyer’s Journey

    25:31 Every Data Center Recruiter Needs an Interview-Based Podcast

    28:36 How a Data Center Construction Recruiter Opens Doors with Podcasting

    32:14 Data Center Podcasting is Not a Business Development (BD) Tool

    36:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

    37:23 Biggest Data Center Construction Industry Problems with Lack of Available Talent

    39:34 Influencing Data Center Career Choices Starting by Age 10

    42:09 Data Center Podcasting and Recruiting Apps, Tools, and Software

    45:20 Generative AI Powering Conversational AI and Displacing Traditional Search Engine Results

    47:49 Marathoner / Triathlete Data Center Construction Recruiter on Endurance for Content Marketing, Podcasting, and Building Professional Brand

    51:27 Data Center Conferences, 5K Races, and Other Industry Social / Charity Runs

    54:02 Data Center Podcasting, YouTube, and Content Creators Displacing Traditional Broadcast TV

    57:59 Data Center Industry’s Dirty Little Secret: Blocking Professionals from Podcast Guesting

    1:00:50 The Future of Data Center Construction Recruitment

    1:07:57 James Wilkinson (Connect with on LinkedIn) and Critical Connect (Follow on LinkedIn and Website)

    1:10:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)


    #aiinbusiness #cloudservices #colocation #constructionindustry #criticalfacilities #datacentergtm #datacenterindustry #datacentermarketing #datacenterrecruiter #datacenterrecruiting #datacenterrecruitment #datacenters #datacentersales #datacentersolutions #datacentercareers #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

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    1 hr and 11 mins
  • Ep. 123 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
    Aug 14 2025

    https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)


    In episode 123 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets to supercharging your data center sales and marketing strategy in this power-packed podcast episode! 🚀🖥️


    Joshua Feinberg breaks down critical strategies for generating hyperscale leads, accessing decision makers, and building a standout brand in the competitive data center landscape. Learn how to create educational content that transforms your team from vendors to trusted advisors, understand the modern buyer's research journey, and simplify your sales process across edge, modular, and colocation markets.


    Whether you're a startup or an established player, this episode provides actionable insights to elevate your go-to-market approach and win more business. Get ready to revolutionize how you connect with potential clients and stand out in the digital infrastructure world! 💡🌐


    0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

    1:23 Introducing Joshua Feinberg, CEO at DCSMI

    3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 43

    4:36 How to generate qualified hyperscale data center leads

    23:47 How to grow a data center cooling solutions business

    42:09 How to improve data center power solutions branding

    50:58 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

    52:13 How to access colocation data center decision-makers

    1:08:48 How to develop a strong modular data center brand

    1:19:48 How to simplify the edge data center sales process

    1:31:33 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

    1:32:44 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)


    #ai #cloud #cloudservices #colocation #datacenter #datacentergtm #datacenterinfrastructure #datacenters #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #edgecomputing #hpc #hyperscale #iaas #itprovider #managedservices #missioncritical #modulardatacenter #networkservices #supercomputing #telecommunications

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    1 hr and 33 mins
  • Ep. 122 David Irek, VP of Business Development of Duos Edge AI | Data Center Go-to-Market Podcast
    Aug 12 2025

    https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)


    🌐 In episode 122 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Dave Irek from Duos Edge AI as they unpack the revolutionary world of edge computing! 🚀


    Discover how cutting-edge data centers are transforming rural communities, powering agricultural innovations, and bringing high-performance computing to underserved markets. 🚜💻


    Learn about the strategic balance between cloud and on-premises infrastructure, explore career opportunities in telecommunications, and understand the critical role of connectivity in driving AI and digital transformation. 🌟


    Whether you're a tech professional, entrepreneur, or curious learner, this episode offers fascinating insights into the future of infrastructure and innovation. 🔍


    0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

    0:59 Introducing David Irek, VP of Business Development at Duos Edge AI

    1:24 Career Journey to Business Development in Edge Data Center Development (Rural and Tier 3/Tier 4 Markets)

    3:47 From Fiber Transport Telecommunications to Edge Data Centers, Closer to End Users

    6:35 Collins Radio/Rockwell/Alcatel Marketing and Sales Career Start

    9:43 Edge Data Centers for Rural Tech/Compute (Farm/Ranch Drones, John Deere Tractors)

    11:51 Multiple Colocation Options and Connectivity Pathways to Protect Against Fiber Cut Isolation

    13:54 Entry-Level Data Center/Telecommunications Career Advice

    20:22 Mid-Career Resets for Digital Infrastructure/Data Center/Telecommunications Professionals

    22:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

    23:34 Biggest Edge Data Center Challenges

    28:02 Pre-Sales Consulting with Telco Carriers, Integrators, and Other Service Providers

    30:00 Mentoring Early-Career Telecommunications / Data Center Sales Professionals (SDR, BDR, AE)

    31:04 Edge Infrastructure Clients in Education, Agriculture, and Telecommunications

    34:16 Duos Edge AI Direct Sales Strategy for Accelerating Edge Data Center Location Deployments

    36:42 Future of Business Development for Edge Data Centers

    42:43 Edge Computing for Underserved Rural Communities

    43:56 David Irek (Connect with on LinkedIn) and Duos Edge AI (Follow on LinkedIn and Website)

    45:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)



    #aiinfrastructure #cloudcomputing #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #edgecomputing #edgedatacenter #infrastructuretech #missioncritical #ruraltechnology #techcareer #telecommunications #telco #telcocarriers

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    46 mins
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