• The big LA comeback.
    May 13 2025

    Between the fires to start the year, the hard times of the movie industry, an exodus of people leaving Los Angeles for other places and a general not-so-great narrative lately around California, the story around Los Angeles hasn’t been positive. In this episode Jesse, Romain and Simon discuss how they would set up LA to make a massive comeback.

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    57 mins
  • How do we fix the sleep crisis in America?
    May 7 2025

    35% of US Adults sleep less than 7 hours. 73% of US high school students don’t get enough sleep on school nights. The sleep deficit America is dealing with has massive financial and health repercussions not to mention the impact it has on personal happiness. Someone should ask some experts on how to fix this! Instead, Romain asks Jesse and Simon to figure out this super tough problem…in an hour.

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    1 hr and 3 mins
  • Make aging something to look forward to.
    May 7 2025

    Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicated one. Did they crack it? Listen to find out.

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    1 hr and 2 mins
  • Bring Aerobics back!
    May 7 2025

    Leotards, leg warmers, coordinated dancercise! In the first episode of Crack It, Simon wants to bring the glory days of aerobics back to the world and tasks Jesse and Romain with helping him figure out how. From a deep dive into what was so fantastic about aerobics in the first place, to a plan to go-to-market for a new generation of potential aerobic nuts, the team goes DEEP on all things aerobics and how they could work today.

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    1 hr and 4 mins