In this episode of Construction Disruption, Todd Miller and Ryan Bell from Isaiah Industries are joined by Charlie Gindele, a veteran in the home improvement industry. Charlie shares insights from his 40-year-long career, from his time at Alcoa Building Products to his successful run with Renewal by Andersen. He discusses the shifting market dynamics in Southern California, the impact of recent wildfires, and emerging home improvement trends.

Charlie also highlights the significance of knowing your business’s numbers, fostering a positive company culture, and effective marketing strategies. He emphasizes the importance of helping customers buy rather than just selling to them and suggests following industry thought leaders like Brian Gottlieb, Brian Kaskavalciyan, and Shawn Feurer. The episode wraps up with rapid-fire questions, revealing personal anecdotes and professional advice from Charlie.

Timestamps

02:01 Guest Introduction: Charlie Gindele

04:40 Charlie's Early Career and Transition to Retail

07:10 Southern California Market Insights

12:37 Rebuilding After Southern California Fires

16:59 Replacement Windows and Emerging Trends

22:58 The Dial One and Renewal by Andersen Journey

29:44 Franchise Advice: Look Before You Leap

30:09 Key Lessons for Business Success

33:14 The Importance of Marketing

38:21 Industry Thought Leaders to Follow

42:18 Final Thoughts and Advice

45:36 Rapid Fire Questions

53:45 Closing Remarks and Contact Information

Connect with Charlie Online

LinkedIn: https://www.linkedin.com/in/charlie-gindele-436aa661/

Facebook: https://www.facebook.com/cgindele

Website: https://www.charliegindele.com/

Email: charles.gindele1@gmail.com

Resources Mentioned in this Episode

Charlie’s Books: https://amzn.to/4il6zZd

Beyond the Hammer Book: https://amzn.to/42zBDP1

Brian Kaskavalciyan - The Wealthy Contractor: https://www.thewealthycontractor.com/

Brian Gottlieb: https://briangottlieb.com/

Shawn Feurer Consulting: https://www.shawnfeurer.com/

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this

Hosts Ryan Bell and Todd Miller of Isaiah Industries engage in an enlightening conversation with Marcus Sheridan, a leading communication expert, author, and keynote speaker. Marcus, known for his bestselling book 'They Ask You Answer,' shares his journey from managing a nearly bankrupt pool company to becoming a prominent leader in the marketing world.

The discussion covers his revolutionary approach to inbound sales, content marketing, and the evolving landscape influenced by AI and SEO. Marcus emphasizes the importance of answering customer questions transparently online, leveraging self-service tools, and adapting to changing marketing dynamics driven by AI. He also highlights the significance of a personal brand in building trust and generating endless customers.

Timestamps

01:00 Introducing Today's Guest: Marcus Sheridan

02:14 Marcus Sheridan's Journey: From Pools to Marketing

03:11 The Power of Answering Customer Questions

10:00 The Evolution of SEO and AI's Impact

23:42 Self-Service Tools for Lead Generation

30:48 Revolutionizing Concrete Pools with Estimators

31:58 Introducing Price Guide: AI-Powered Pricing Estimators

33:44 The Impact of Instant Estimates on Lead Generation

35:32 Addressing Manufacturer Concerns with Estimators

37:03 Case Study: Gillies and McKay's Success with Estimators

39:16 Leveraging AI for Immediate Lead Response

41:39 The Future of Sales and Marketing with AI

43:33 Introducing 'Endless Customers': A New Marketing Paradigm

47:08 The Big Five: Key Topics Every Buyer Wants to Know

51:17 Advice for Young Entrepreneurs and Innovators

Connect with Marcus Online

LinkedIn: https://www.linkedin.com/in/marcussheridan/

Email: marcus@marcussheridan.com

Resources Mentioned in this Episode

Endless Customers Book: https://www.endlesscustomers.com/

Pricing Estimator: https://priceguide.ai/

EP194 with Chris Duprey: https://construction-disruption.com/episode/transparency-and-buyer-centric-sales-with-chris-duprey

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

In this episode of the Construction Disruption podcast, co-hosts Todd Miller and Ryan Bell from Isaiah Industries sit down with Peter DeMaria, Chief Design Officer and co-founder of Mid-Rise Modular, LLC. Peter brings a wealth of experience in architectural design and academia, and he discusses his mission to address the global housing crisis through innovative and sustainable modular solutions. From his unique methods involving light gauge steel to the impact of policy and technology on construction, Peter's insights are invaluable for anyone interested in the future of housing and architecture. Don't miss out as he shares formative moments in his career and his vision for addressing homelessness both locally and globally.

Timestamps

00:00 Introduction and Co-Host Introduction

00:13 A Bat in the House: Todd's Story

01:42 Challenge Words Game

02:19 Introducing Peter DeMaria

03:37 Peter's Career Beginnings and Inspirations

08:44 Mid-Rise Modular and Homelessness Solutions

13:50 Challenges in Rebuilding After Fires

18:41 The Benefits of Steel in Construction

25:48 From Design to Manufacturing

30:24 Addressing the Homeless Crisis

34:12 A Heartfelt Encounter

34:37 Reflections on Architectural Impact

35:54 Insights from the International Builder Show

36:48 Innovative Shower Solutions

39:39 The Concept of Team Prefab

41:24 Advice for Aspiring Professionals

41:59 Embracing Technology and Change

46:55 Rapid Fire Questions

57:48 Final Thoughts and Contact Information

Connect with Peter Online

LinkedIn: https://www.linkedin.com/in/peter-demaria-4b021b12/

De Maria Design:https://demariadesign.com/

Mid-Rise Modular: https://midrisemodular.com/

TEAMprefab: https://www.teamprefab.com/

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!