In this episode of Confessions From the Home Office, I’m digging into one of my favorite topics: customer experience and retention. While chasing new leads and closing fresh sales might feel exciting, the real growth often comes from the people already working with you. Long-term clients, some who’ve stayed with me for 7, 8, even 12 years, are the ones who have truly built my business.

I answer five big questions that come up again and again in consulting sessions, podcasts, and even conversations with other business owners:

• Which matters more, acquiring new customers or keeping the ones you already have?

• How can you create a customer experience people can’t help but share?

• What’s the easiest way to turn happy clients into advocates for your brand?

• How do you handle unhappy customers without damaging your reputation?

• And how can small businesses build loyalty without expensive programs?

If you’ve ever wondered how to keep your clients coming back, and get them talking about you, this episode will give you practical, sustainable ideas you can start using right away.

In this episode of Confessions From the Home Office, I answer five of the most common social media strategy questions I hear from clients, colleagues, and fellow business owners. If you’ve ever felt stuck trying to keep up with shifting algorithms, struggling to balance AI tools with authentic content, or wondering if you’re spreading yourself too thin across platforms, you’re not alone!

I share what really matters when creating content that gets seen without paying for ads every time, why AI should be treated more like a helpful intern than a replacement for your voice, and how choosing focus over frenzy can help you avoid burnout while building traction. We also look at the real way to measure ROI on social media (spoiler: likes don’t pay the bills), and I give simple strategies for repurposing content across TikTok, Instagram, and LinkedIn without feeling like you’re just copy-pasting.

Along the way, I include real client stories, such as how one company boosted engagement by ditching “buy now” posts in favor of behind-the-scenes moments, and practical tips you can apply right away to your own social media.

If you’ve been second-guessing your strategy or spinning your wheels trying to keep up with every trend, this conversation will help you step back, simplify, and start creating content that actually works.

#wendihill#marketmomentum #confessionsfromthehomeofficepodcast #marketingstrategy #SocialMediaFAQs #SocialMediaStrategy

This week’s episode of Confessions From the Home Office is a little different, I almost didn’t hit record. My voice is shot, I’ve been knocked down with bronchitis (and probably COVID), my golden retriever Lola may need knee surgery, and I just learned about a new people tracker app. You'll have to listen to get the scoop on that.

In other words…life has been a lot.

But even in the middle of chaos, the business still has to run. In this episode, I share:

• What it’s like when there’s no “sick note” when you’re your own boss

• The near-meltdown I had at the vet’s office (Lola may need Instagram brand deals to pay for TPLO surgery)

• Why systems and delegation kept everything moving even when I couldn’t

• How Trello saved me from forgetting projects and client updates while I was medicated and exhausted

• The importance of knowing your “backup people” before you need them

• And why grace, buffer time, and documented processes belong in every business plan

I also give a sneak peek into something I’m building: a new membership program called Marketing Tech Skills That Pay the Bills. It’s designed to help you learn practical, in-demand tech skills that can boost your job, freelance opportunities, or side projects, without getting drowned by AI hype.

Sometimes running a business from home means powering through when you’d rather crawl back to bed. Other times, it means giving yourself permission to slow down because you’ve built the systems and support that let things keep moving.

So grab your tea (or cough syrup in my case) and join me for this week’s confession.

#confessionsfromthehomeoffice #lola #trello #covid #TPLO #wendihill #marketingagency