What if your best CRE hire was already in your toolkit… and you were barely using it?

This week we’re joined by Ben Wilson, the guy who trains the instructors who teach brokers how to use Site To Do Business (STDB) — the most powerful (and most underused) platform in commercial real estate.

We dig into:

🔹 The biggest mistakes brokers make with STDB

🔹 How to use trade areas, drive times & custom maps to win business

🔹 Real-life case studies of deals unlocked through the platform

🔹 The difference between “using it” and using it right

🔹 Tools even CCIMs often miss

If you’ve ever opened STDB and thought “Where do I even start?” — this episode is for you.

🎧 Hosted by Timmy Barron & Bo Barron

📺 Watch more episodes: https://www.youtube.com/@commerciallyspeaking

💡 Learn more about STDB: https://www.stdb.com

#CRE #CCIM #STDB #CommercialRealEstate #BrokerTools

📺 Subscribe for more episodes weekly

🔗 Learn more: subscribe.wgbarron.com

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 👨‍🏫CI102 — https://www.ccim.com/education/ccim-institute-student-tools/find-course?start[date]=&end[date]=&keyword=&sort_bef_combine=default_DESC&title[2756]=2756
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:01 - Welcome00:02:55 - Bo Has A Confession00:04:39 - Why Timmy Love STDB00:05:33 - Who Uses STDB?00:07:23 - How Ben Wilson Fell Into His Role At STDB00:08:16 - What Does It Cost To Access STDB?00:09:20 - AD - CRE Investor Coach (https://bit.ly/43t6Vrl), Site To Do Business https://stdb.com00:10:35 - Bo Presents The Scenario For Our Demo00:12:52 - Looking At The Top Performing Locations of COhatch00:14:54 - Searching Within a 3 min Drive Time00:16:58 - The Tapestry Profile00:18:38 - Points of Interest Search00:21:54 - Let’s Look At The Lower Performing COhatch in Duluth00:23:56 - COhatch Will Not Go Down Town00:26:08 - No Easy Access To An Airport?00:29:52 - Creating A Custom Variable (The Psychographic Cocktail Mixer)00:32:04 - The Hexagon Map (Me Want Honeycomb)00:36:52 - Single Location Vs Multiple In the Same Market?00:39:00 - AD - Site To Do Business (https://STDB.com)00:39:39 - How The Tapestry Chart Is Organized00:41:33 - What Do You See, Bo?00:44:32 - Can It Tell Me What Markets To Look At?00:48:01 - Why This Tool Is A Broker’s Superpower!00:50:50 - CI10200:52:39 - How Will AI Change The Way STDB Is Used?00:58:55 - You Might Be Working Yourself Out Of A Job01:00:58 - Data Discovery Tool01:07:14 - Vancouver!01:08:30 - How To Contact Ben Wilson01:09:03 - Outro

Everyone knows the names Knakal, Santomassimo, and Azor… but do you know the woman behind their content?

In this episode, we sit down with Mo Regalado, founder of Movo Media, and her content strategist Fly Jamerson, to pull back the curtain on how CRE’s most respected professionals build their online presence — and how you can too.

We talk:

🔹 What brokers are doing wrong on LinkedIn

🔹 Why you are your brand (not your brokerage)

🔹 How Mo became the content voice of CRE royalty

🔹 The Fly test: Would you actually watch this?

🔹 The #1 thing you need to grow on social

Whether you’re a new broker, seasoned investor, or just want to get noticed in CRE — this one’s for you.

🎙 Hosted by Timmy & Bo Barron

📺 Subscribe for more episodes weekly

🔗 Learn more: subscribe.wgbarron.com

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🌟Movo Media Marketing: MovoMediaMarketing.com
• 🔗 Follow Fly and Mo: @TheMoRegalado, @hey_itsfly
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:16 - Welcome00:05:02 - The Woman Behind Bob Knakal’s, Beth Azor’s and Rod Santomassimo’s Socials00:06:37 - Getting Fired for Calling Somebody a “Douche Canoe”00:09:36 - The Beth Azor Interview00:12:28 - AD - CRE Investor Coach (Link in Shownotes), Site To Do Business https://stdb.com00:13:44 - How Much Level Of Control Do You Have?00:15:31 - Why Bo And Timmy Have A Podcast00:16:56 - When Did Fly Arrive?00:20:27 - Most Common Social Media Mistakes You See Broker’s Make00:20:45 - 1. Posting & Ghosting00:22:06 - Is Youtube Considered Social Media?00:23:54 - 2. Not Being ‘Social” On Social Media00:25:26 - Advertising Vs Content Marketing00:28:11 - The 1st Thing You Should Do To Start00:28:35 - Identify Your Audience00:29:03 - Create 5 Content Pillars (Buckets)00:29:21 - Deal Stories00:30:08 - Personal Interests00:31:45 - Voice Memos00:33:00 - Have Fun! (ie Bob Knakal Hot Tub Video)00:34:42 - Dealing with The Haters00:39:31 - Give it 90 Days00:45:08 - The Conduit btw Interest & Conversion00:46:55 - AD - Site To Do Business (https://STDB.com)00:47:34 - Conversations Your Having With Prospects & Clients Should Be The Content You Create For Social Media00:49:51 - How To End Your Piece Of Content00:53:07 - You Have To Start00:55:22 - Critiquing How Bo Engages With Social Media01:00:40 - Followers Don’t Matter Anymore!01:04:41 - Monroe’s Motivated Sequence01:08:57 - Provide Value and The 3 Es: Education, Entertain, Engage01:11:49 - We Connect With Humans, Dumb Ass01:13:32 - What Is The Point? Why Do Social Media?01:19:36 - Being Well Known Makes Everything Easier!01:21:25 - https://MoVoMediaMarketing.com01:23:59 - Rapid Fire Questions01:27:12 - Final Word01:28:00 - Outro

Recorded live, this AI-packed episode breaks down the latest tools actually moving the needle for commercial real estate brokers, investors, and analysts.

Michael Hironimus is back to share what’s changed since GPT-4 and where things are heading next. From lead gen to underwriting, pitch decks to property tours — if you’re not using these tools, you’re already behind.

We cover:

✅ New AI tools CRE pros are adopting fast

✅ Real-time data integrations (and why they matter)

✅ The gap between automation & analysis — and how to close it

✅ Why brokers using AI are eating everyone else's lunch

✅ Michael’s go-to stack and live Q&A with the audience

AI isn’t the threat. Other brokers using AI are.

🧠 Learn more about Michael: https://superpowershq.com/commerciallyspeaking

🔗 Watch past episodes: https://www.youtube.com/@commerciallyspeaking

—

🧢 Hosted by Timmy Barron & Bo Barron

🎧 New episodes weekly

#CRE #AI #MichaelHironimus #CommerciallySpeaking #PropTech #GPT5

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 7 Day AI For CRE Challenge: https://docs.google.com/document/d/e/2PACX-1vR7Lr9M-0xVZVIhCilK1A1TvxgSUUG_7L9zfdyIxNFXwTHUA0dOjXNTVOLjPIOQAeYNOWddnMrkXdu9/pub
• 🔗 Follow Michael on X: @Mike_Hironimus
• 10% OFF Michael’s Ai Course when you use the code: CSPOD ⁠https://www.implementingaiincre.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:00:51 - Intro00:02:31 - Upcoming CCIM Course In Angel’s Envy00:05:40 - ChatGPT-500:15:32 - Claude MCP Servers00:24:30 - Bo Thinks Through CRE Use Cases for MCP Servers00:29:50 - How Timmy Uses AI For Thumbnails and to Animate Photos00:31:15 - Perplexity’s New “Comet” Browser00:38:46 - Automating Entire Workflows with Agentic AI00:47:00 - AD - Site To Do Business (https://STDB.com)00:47:40 - An Avalanche Of Automation00:52:02 - Perplexity’s Bid For Google Chrome00:54:49 - NotebookLM00:55:22 - NotebookLM’s Video Overviews01:01:06 - Study & Learn Feature01:05:56 - GPT - Create a Pop Quiz for the podcast Commercially Speaking01:14:24 - Rapid Fire Questions For Michael01:21:46 - ImplementingAIinCRE.com - Use Code: “CSPOD” for 10% OFF01:21:59 - Outro

What happens when a guy with a physics degree, a Vespa scooter, and a philanthropic mission starts cold calling property owners?

Joe Huber, founder of Huber Equity Group, joins us to share how he built a 2,000+ unit multifamily portfolio almost entirely off-market — and why he gives away 20% of profits to fight childhood trauma and water insecurity.

We talk:

• How 150,000 cold calls a year fuels his deal flow
• Why "digging for basis" is his favorite investing philosophy
• The power of walking away from the right deal
• What it's like to raise $5M for a deal — during COVID
• Why his company fights for profits just to give them away

This one’s about more than real estate. It’s about building wealth on purpose.

🔗 Learn more: HuberEquity.com

🎧 Subscribe for more episodes like this every week.

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 📌 Learn more about Joe: https://huberequitygroup.com/
• My Village Ministries: https://myvillageministries.com/
• Design Outreach: Elevating Global Poverty https://doutreach.org/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 💰Hearthstone Capital Fund: Investing in CRE With Purpose: https://hearthstonecre.com/
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:03 - Welcome00:02:40 - Welcome Joe Huber00:04:28 - How I Met Joe00:05:25 - Going from 1 to 2,000 Units00:11:36 - AD - CRE Investor Coach, Site To Do Business stdb.com00:12:50 - Digging For Basis00:15:54 - Losses Hurt More Than Gains Help00:18:52 - How did you know about house flipping?00:21:47 - The Off-Market Strategy00:23:11 - I Got Instant Feedback On Pricing00:24:32 - Vespa Scooter Accidents00:27:54 - One of the Best Deal We Didn’t Do00:30:41 - Bo Breaks It Down For Timmy00:32:00 - We’re Making Sausage00:33:06 - Execution With A Scalpel00:34:39 - Joe’s Secret To Cold Calling00:37:37 - Bo’s Best Cold Open Ever00:40:26 - AD - Site To Do Business (https://STDB.com)00:41:05 - S.o H.appy I.t’s T.hursDay00:43:10 - Transparency When Cold Calling00:43:56 - Why Give 20% Of Your Profits?00:46:22 - We Want To Give Even More!00:48:13 - The Causes We Support: 1. My Village00:52:46 - 2. Design Outreach00:59:04 - Fixing The Malfunctions Of The Wells01:00:17 - Huber Equity Has Inspired Hearthstone To Give01:03:11 - We Want To Make More Of An Impact With The Families In Our Units01:05:45 - Future Goals01:09:01 - CRE Is Not All Evil Like In The Movies01:12:27 - Pop Quiz01:17:42 - Outro01:18:40 - Shoutouts

John Marsh’s story is almost too wild to believe. At 23, he was $1.5M in debt, $99K overdrawn, hooked on meth, and ready to end his life in the attic of his home.

Then—everything changed.

Today, John and his wife have rebuilt over 200 properties, steward $2B in real estate across America, and are on a mission to save small towns through what he calls “redemptive real estate.”

In this episode:

• The attic moment that changed everything
• How he built wealth without filing bankruptcy
• Why “God loves idiots” is his secret to success
• The 5 F’s that keep his businesses, marriage, and mission aligned
• His $30M “land-based cruise ship” model to revive small-town America

Whether you’re in real estate, business, or just love a jaw-dropping comeback story, this one will leave you rethinking what’s possible.

📌 Learn more about John: https://www.marshcollective.com/

📌 Follow Commercially Speaking for more CRE insights

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 📌 Learn more about John: https://www.marshcollective.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 💰Hearthstone Capital Fund: Investing in CRE With Purpose: https://hearthstonecre.com/
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:38 - Welcome, John Marsh00:06:10 - Well, There’s Hope For Idiots00:08:24 - Money & Girls Tripped My Breakers00:09:39 - $1,500,000 in Debt00:10:11 - AD: CRE Investor Coach, Site To Do Business https://STDB.com00:11:27 - Don’t Die Yourself. Die TO Yourself00:16:22 - Took Us 7 Years To Get Back To Zero00:18:07 - Beauty In Broken Things: The 1st House We Bought00:19:22 - Finding Your Gifts00:22:59 - Looking For Favor00:25:04 - Beyond Residential00:26:47 - Small Town America is Dying00:27:50 - God Cares About PLACES00:32:14 - Measure It To Multiply It: The 5 Fs00:34:30 - What do you mean by “God Talks To You”?00:39:24 - I Can Tell You EXACTLY What I’m Trying To Accomplish00:42:41 - The Model That Will Save Small Towns00:44:15 - Choosing The Small Towns00:47:00 - Redemptification00:49:25 - The Process of Getting It Started00:50:50 - Bo Reminds Timmy What Cash on Cash is00:52:42 - Higher Property Value = Pushing Operational Income Into Rents00:53:17 - AD: http://STDB.com00:53:56 - Bo Breaks It Down For Timmy00:59:23 - The One Thing John’s Said That Keeps Rolling Around In My Head01:01:58 - The Thing That Makes The GREATEST Impact01:04:03 - The Marsh Collective01:07:41 - Capital Camp01:14:50 - Bye Alice!01:15:26 - AD: https://Superpowershq.com/commerciallyspeaking

Links

By 30, Kevin Dean has done more in commercial real estate than most do in a lifetime.

In this episode, Kevin joins Bo and Timmy to unpack the mindset, discipline, and high-stakes moves that helped him build an extraordinary track record—while staying grounded in his mission, his family, and his faith.

From walking away from security to betting on himself (and winning), Kevin shares:

🔥 The 3 questions he asks before every big decision

📈 Why CRE is a people game, not a property game

💰 How to build wealth without losing your soul

🤝 And the power of consistency in both business and belief

This episode is part playbook, part pep talk, and fully inspiring.

If you're in the game—or thinking about leveling up—you need to hear this.

🎧 Now streaming on Spotify + YouTube

📬 Get our newsletter: subscribe.wgbarron.com

🧠 Outsource your busywork: superpowershq.com/commerciallyspeaking

#CRE #CommercialRealEstate #KevinDean #Entrepreneurship #RiskTaking #FaithAndBusiness #CommerciallySpeaking

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• Connect with Kevin Dean - rockbridgeinv.com
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Welcome Kevin Dean00:03:42 - Selling Golfballs Back To Golfers as a Kid00:05:24 - The Inside Scoop: Fannie Mae00:07:34 - Surprising Insights from Working At Fannie Mae00:09:38 - Bo Explains Debt Service Coverage Ratio To Timmy00:11:07 - Bo Explains Loan To Value (LTV) To Timmy00:12:18 - Bo Explains “Spread” To Timmy00:16:32 - How Kevin Got This Position at 22!00:18:57 - Building A Business On The Commute00:20:02 - What gave you this drive at such a young age?00:22:12 - What Is Rockbridge Investment Group?00:23:24 - How Do You Identify Your Markets?00:25:33 - My Best Deal Was Made At A Pizza Shop00:29:28 - A Unique Impact: Giving a Unit For Free00:33:24 - The ROI of Creating Community00:40:18 - “Build-To-Rent” vs Multi-Family00:44:56 - Is This Resulting In A Lower Turn-Over Rate?00:50:19 - Future Plans00:54:17 - Don’t Be Smart00:55:40 - Book Recs For Your 22 Year Old Self00:58:09 - Being Young Is A HUGE Advantage01:02:44 - The Reps Are The Only Way01:07:59 - Parenting Advice For Entrepreneurs01:26:44 - Supwerpowershq.com/commerciallyspeaking01:29:18 - Bye, Alice!