What if your best CRE hire was already in your toolkit… and you were barely using it?

This week we’re joined by Ben Wilson, the guy who trains the instructors who teach brokers how to use Site To Do Business (STDB) — the most powerful (and most underused) platform in commercial real estate.

We dig into:

🔹 The biggest mistakes brokers make with STDB

🔹 How to use trade areas, drive times & custom maps to win business

🔹 Real-life case studies of deals unlocked through the platform

🔹 The difference between “using it” and using it right

🔹 Tools even CCIMs often miss

If you’ve ever opened STDB and thought “Where do I even start?” — this episode is for you.

🎧 Hosted by Timmy Barron & Bo Barron

📺 Watch more episodes: https://www.youtube.com/@commerciallyspeaking

💡 Learn more about STDB: https://www.stdb.com

#CRE #CCIM #STDB #CommercialRealEstate #BrokerTools

📺 Subscribe for more episodes weekly

🔗 Learn more: subscribe.wgbarron.com

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 👨‍🏫CI102 — https://www.ccim.com/education/ccim-institute-student-tools/find-course?start[date]=&end[date]=&keyword=&sort_bef_combine=default_DESC&title[2756]=2756
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:01 - Welcome00:02:55 - Bo Has A Confession00:04:39 - Why Timmy Love STDB00:05:33 - Who Uses STDB?00:07:23 - How Ben Wilson Fell Into His Role At STDB00:08:16 - What Does It Cost To Access STDB?00:09:20 - AD - CRE Investor Coach (https://bit.ly/43t6Vrl), Site To Do Business https://stdb.com00:10:35 - Bo Presents The Scenario For Our Demo00:12:52 - Looking At The Top Performing Locations of COhatch00:14:54 - Searching Within a 3 min Drive Time00:16:58 - The Tapestry Profile00:18:38 - Points of Interest Search00:21:54 - Let’s Look At The Lower Performing COhatch in Duluth00:23:56 - COhatch Will Not Go Down Town00:26:08 - No Easy Access To An Airport?00:29:52 - Creating A Custom Variable (The Psychographic Cocktail Mixer)00:32:04 - The Hexagon Map (Me Want Honeycomb)00:36:52 - Single Location Vs Multiple In the Same Market?00:39:00 - AD - Site To Do Business (https://STDB.com)00:39:39 - How The Tapestry Chart Is Organized00:41:33 - What Do You See, Bo?00:44:32 - Can It Tell Me What Markets To Look At?00:48:01 - Why This Tool Is A Broker’s Superpower!00:50:50 - CI10200:52:39 - How Will AI Change The Way STDB Is Used?00:58:55 - You Might Be Working Yourself Out Of A Job01:00:58 - Data Discovery Tool01:07:14 - Vancouver!01:08:30 - How To Contact Ben Wilson01:09:03 - Outro

Everyone knows the names Knakal, Santomassimo, and Azor… but do you know the woman behind their content?

In this episode, we sit down with Mo Regalado, founder of Movo Media, and her content strategist Fly Jamerson, to pull back the curtain on how CRE’s most respected professionals build their online presence — and how you can too.

We talk:

🔹 What brokers are doing wrong on LinkedIn

🔹 Why you are your brand (not your brokerage)

🔹 How Mo became the content voice of CRE royalty

🔹 The Fly test: Would you actually watch this?

🔹 The #1 thing you need to grow on social

Whether you’re a new broker, seasoned investor, or just want to get noticed in CRE — this one’s for you.

🎙 Hosted by Timmy & Bo Barron

📺 Subscribe for more episodes weekly

🔗 Learn more: subscribe.wgbarron.com

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🌟Movo Media Marketing: MovoMediaMarketing.com
• 🔗 Follow Fly and Mo: @TheMoRegalado, @hey_itsfly
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:16 - Welcome00:05:02 - The Woman Behind Bob Knakal’s, Beth Azor’s and Rod Santomassimo’s Socials00:06:37 - Getting Fired for Calling Somebody a “Douche Canoe”00:09:36 - The Beth Azor Interview00:12:28 - AD - CRE Investor Coach (Link in Shownotes), Site To Do Business https://stdb.com00:13:44 - How Much Level Of Control Do You Have?00:15:31 - Why Bo And Timmy Have A Podcast00:16:56 - When Did Fly Arrive?00:20:27 - Most Common Social Media Mistakes You See Broker’s Make00:20:45 - 1. Posting & Ghosting00:22:06 - Is Youtube Considered Social Media?00:23:54 - 2. Not Being ‘Social” On Social Media00:25:26 - Advertising Vs Content Marketing00:28:11 - The 1st Thing You Should Do To Start00:28:35 - Identify Your Audience00:29:03 - Create 5 Content Pillars (Buckets)00:29:21 - Deal Stories00:30:08 - Personal Interests00:31:45 - Voice Memos00:33:00 - Have Fun! (ie Bob Knakal Hot Tub Video)00:34:42 - Dealing with The Haters00:39:31 - Give it 90 Days00:45:08 - The Conduit btw Interest & Conversion00:46:55 - AD - Site To Do Business (https://STDB.com)00:47:34 - Conversations Your Having With Prospects & Clients Should Be The Content You Create For Social Media00:49:51 - How To End Your Piece Of Content00:53:07 - You Have To Start00:55:22 - Critiquing How Bo Engages With Social Media01:00:40 - Followers Don’t Matter Anymore!01:04:41 - Monroe’s Motivated Sequence01:08:57 - Provide Value and The 3 Es: Education, Entertain, Engage01:11:49 - We Connect With Humans, Dumb Ass01:13:32 - What Is The Point? Why Do Social Media?01:19:36 - Being Well Known Makes Everything Easier!01:21:25 - https://MoVoMediaMarketing.com01:23:59 - Rapid Fire Questions01:27:12 - Final Word01:28:00 - Outro

Recorded live, this AI-packed episode breaks down the latest tools actually moving the needle for commercial real estate brokers, investors, and analysts.

Michael Hironimus is back to share what’s changed since GPT-4 and where things are heading next. From lead gen to underwriting, pitch decks to property tours — if you’re not using these tools, you’re already behind.

We cover:

✅ New AI tools CRE pros are adopting fast

✅ Real-time data integrations (and why they matter)

✅ The gap between automation & analysis — and how to close it

✅ Why brokers using AI are eating everyone else's lunch

✅ Michael’s go-to stack and live Q&A with the audience

AI isn’t the threat. Other brokers using AI are.

🧠 Learn more about Michael: https://superpowershq.com/commerciallyspeaking

🔗 Watch past episodes: https://www.youtube.com/@commerciallyspeaking

—

🧢 Hosted by Timmy Barron & Bo Barron

🎧 New episodes weekly

#CRE #AI #MichaelHironimus #CommerciallySpeaking #PropTech #GPT5

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 7 Day AI For CRE Challenge: https://docs.google.com/document/d/e/2PACX-1vR7Lr9M-0xVZVIhCilK1A1TvxgSUUG_7L9zfdyIxNFXwTHUA0dOjXNTVOLjPIOQAeYNOWddnMrkXdu9/pub
• 🔗 Follow Michael on X: @Mike_Hironimus
• 10% OFF Michael’s Ai Course when you use the code: CSPOD ⁠https://www.implementingaiincre.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:00:51 - Intro00:02:31 - Upcoming CCIM Course In Angel’s Envy00:05:40 - ChatGPT-500:15:32 - Claude MCP Servers00:24:30 - Bo Thinks Through CRE Use Cases for MCP Servers00:29:50 - How Timmy Uses AI For Thumbnails and to Animate Photos00:31:15 - Perplexity’s New “Comet” Browser00:38:46 - Automating Entire Workflows with Agentic AI00:47:00 - AD - Site To Do Business (https://STDB.com)00:47:40 - An Avalanche Of Automation00:52:02 - Perplexity’s Bid For Google Chrome00:54:49 - NotebookLM00:55:22 - NotebookLM’s Video Overviews01:01:06 - Study & Learn Feature01:05:56 - GPT - Create a Pop Quiz for the podcast Commercially Speaking01:14:24 - Rapid Fire Questions For Michael01:21:46 - ImplementingAIinCRE.com - Use Code: “CSPOD” for 10% OFF01:21:59 - Outro