In this episode, real estate investor Steve Richards reveals why curiosity beats goals when scaling your business. After completing thousands of real estate transactions and building multiple 7-figure companies, Steve shares the exact metrics framework that transforms struggling operators into profitable business owners. 🎯

Brandon and Steve dive deep into the hidden trap of rigid goal-setting that keeps investors stuck working IN their business instead of ON it. You'll discover the five-step KPI system that lets you make proactive decisions instead of reactive ones, plus the vertical alignment strategy that prevents burnout while accelerating growth.

Steve pulls back the curtain on his biggest mistakes during 10 years of running his real estate business wrong—and the mindset shifts that finally set him free. This conversation challenges everything you think you know about business growth and offers a revolutionary approach to building wealth without sacrificing your life. 💡

📖 What You'll Learn

• Why curiosity and open-mindedness collapse timelines faster than rigid goal-setting
• The 5-step framework for turning your business into a solvable math equation
• How to build "vertical alignment" alongside horizontal growth for sustainable success
• The trigger-emotion-curiosity system for making better business decisions
• Why most entrepreneurs confuse metrics with KPIs (and how to fix it)
• Steve's exact process for getting unstuck from day-to-day operations
• The bowling lane strategy for keeping your business on track without micromanaging
• How pattern recognition in numbers applies to everything from business to relationships

🕐 Time Stamps

00:02 - Introduction and Steve's Background
02:46 - From Corporate America to Real Estate
04:52 - The Traction Book Revelation
07:46 - Building Team Architects
10:08 - Steve's Mission Today
12:08 - What Would You Change Looking Back?
16:28 - Curiosity Over Insistence
19:48 - Collapsing Time Through Clarity
22:40 - Intentions vs Goals in Business
27:03 - Vertical Alignment Strategy
32:40 - Leadership and Rowing Together
34:46 - The Bowling Lane Guardrails
35:28 - The Number One Hard Skill
39:40 - KPIs as a Love Language
42:09 - The Five-Step KPI Framework
45:11 - How to Connect with Steve

#RealEstateInvesting #REI #BusinessGrowth #KPIs #Entrepreneurship #RealEstateMetrics #InvestorMindset #ScalingBusiness #PassiveIncome #RealEstateBusiness #PropertyInvesting #WholesaleRealEstate #FixAndFlip #RentalProperties #InvestorSuccess

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.

📖 What You Will Learn:

- How AI and machine learning are transforming Google Ads and lead generation 🧠

- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊

- Why most investors are shifting away from cold calling and toward inbound marketing 🔄

- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡

- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️

- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀

🕣 Time Stamps:

-00:00:55 - Welcome & Mission: Creating Millionaires
- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes
- 00:05:07 - The Consistency of SEO and PPC Over Time
- 00:06:52 - Industry Marketing Spend Survey Insights
- 00:09:00 - Why Cold Calling ROI Is Falling
- 00:13:02 - The Shift from Cold Calling to Inbound Channels
- 00:16:29 - How Search Trends Predict Market Shifts
- 00:19:08 - The Cyclical Nature of Marketing Channels
- 00:21:41 - How Bateman Collective “Gets Better” Every Year
- 00:23:16 - Building a High-Performance Team Culture
- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages
- 00:30:36 - Why Message Testing Matters in Real Estate
- 00:32:31 - Using AI and Data to Target Motivated Sellers
- 00:39:42 - What Is Lead Sculpting?
- 00:43:13 - How Bateman Collective Clients Outperform Industry averages
- 00:46:22 - Behind the Scenes: Launching the Industry Survey
- 00:50:54 - Key Takeaways from the Investor Data Report
- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI
- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation
- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior
- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency
- 01:24:32 - The Truth About Guarantees and Transparency

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, learn why bad bookkeeping kills real estate deals and how proper financial systems helped one investor scale to $120 million in six years 📊

Casey Quinn went from getting fired as a CFO to building a $120M real estate portfolio and multiple seven-figure businesses. As both a CPA and active real estate investor, Casey reveals the financial mistakes that keep investors stuck in hustler mode and the exact systems that separate million-dollar portfolios from million-dollar headaches.

Most real estate investors focus on lead generation and closings while ignoring the numbers that actually drive profitability. Casey breaks down why your financial clarity matters more than your next deal, how to delegate without losing control, and the five pillars that transform chaos into a scalable business.

If you're tired of scrambling at tax season, can't figure out when to hire your next team member, or don't actually know if your deals are profitable—this episode will change how you run your business.

📖 What You'll Learn

✅ Why most real estate investors have wrong financials (and how to fix them)
✅ The difference between hustler mentality and CEO thinking
✅ How to delegate effectively without everything falling apart
✅ The 5 pillars of a strong back office that scales
✅ Why lifetime value matters more than retention rates
✅ How to use KPI dashboards to make better investment decisions
✅ When to hire people (and how to know you can afford them)
✅ The recruiting mistake that costs investors thousands per hire

🕐 Time Stamps

00:01 - Introduction and Background
01:01 - From Fired CFO to Real Estate Entrepreneur
04:10 - Building a $120M Portfolio in Six Years
06:01 - Two Types of Entrepreneurs
06:43 - Skills That Make Better Real Estate Investors
11:06 - The Delegation Journey
17:01 - People Are Your Most Important Asset
19:24 - The Recruiting Problem Most Investors Face
24:11 - Why In-House Recruiters Change Everything
29:15 - Financial Clarity and Quadrant Two Activities
33:20 - The Five Pillars of Strong Back Office Systems
41:11 - Getting Started with Financial Systems
44:36 - Lifetime Value vs Retention Metrics
52:08 - How to Work with Accruity

Connect with Casey Quinn:
🌐 Website: Accruity.com
📱 Instagram: @caseyryanquinn
📘 Facebook: Casey Quinn

#RealEstateInvesting #RealEstateAccounting #RealEstateCPA #InvestorFinancials #RealEstateBookkeeping #ScalingRealEstate #RealEstatePortfolio #InvestorMindset #RealEstateMetrics #PropertyInvesting #RealEstateKPIs #WholesaleRealEstate #BRRRStrategy #RealEstateDelegation #InvestorSystems #RealEstateBusiness #PropertyManagement #RealEstateWealth #FinancialClarity #RealEstateEntrepreneur

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.