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Collective Clicks: Digital Marketing for Real Estate Investors

Collective Clicks: Digital Marketing for Real Estate Investors

By: Bateman Collective
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About this listen

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!© 2025 Collective Clicks: Digital Marketing for Real Estate Investors Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • The Cost of Overhiring: What I Learned Building and Cutting a 260-Person Team
    Aug 20 2025

    In this episode, real estate investors struggling with team growth get the brutal truth about scaling from Ivo Draginov's $36M exit story.

    Ivo Draginov went from Bulgarian immigrant plumber to building a 260-person real estate tech company that sold for millions. But here's the twist—when he was forced to cut 220 employees, his company actually became MORE productive.

    Brandon Bateman sits down with the founder of Batch Leads and Batch Dialer to break down the brutal truths about scaling real estate businesses. Ivo shares the costly mistakes that nearly bankrupted his profitable company, how to spot A-players versus order-takers in interviews, and why staying lean might be better than chasing massive growth.

    Whether you're running a 3-person fix-and-flip operation or managing a 20+ person wholesaling machine, this conversation will change how you think about hiring, scaling, and building sustainable real estate businesses. 💡

    📖 What You'll Learn:

    • The difference between strategic thinkers and order-takers (and how to spot each in 15 minutes)
    • Why over-hiring killed their profit margins despite $36M in revenue
    • How to structure titles and roles when scaling to avoid costly mistakes
    • The exact framework for deciding when to cut team members vs. double down
    • Why 40 employees can be more productive than 260 (real case study)
    • How to avoid the "moving goalpost" trap that keeps entrepreneurs always wanting more 📈

    🕐 Time Stamps:
    00:02 - From Bulgarian Immigrant to Real Estate Mogul
    03:02 - Building Batch Leads: The Software That Changed Everything
    05:00 - First Exit: Selling to PropStream for Millions
    07:08 - To Scale or Stay Small: The Ultimate Business Dilemma
    12:24 - The Hidden Costs of Rapid Growth
    18:35 - Cutting From Wholesale to Software: Strategic Pivot
    23:16 - Hiring Mistakes That Cost Millions
    29:28 - How to Spot A-Players vs Order-Takers
    36:50 - When Good Employees Become Growth Bottlenecks
    42:24 - Crisis Management: Losing Key Team Members
    44:39 - The CEO's Hardest Job: Defining Reality
    49:43 - Over-Hiring Trap: When More People = Less Results
    57:48 - What's Next: Batch Data and Serving Enterprise Clients

    #RealEstateInvesting #Wholesaling #RealEstateBusiness #TeamBuilding #Scaling #RealEstateEntrepreneur #FixAndFlip #PropertyInvesting #BusinessGrowth #RealEstateMarketing #Hiring #Leadership #RealEstateTech #BatchLeads #PropTech


    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    57 mins
  • Your Rental Portfolio Math is Wrong (Here's the Real ROI) | With Parker Stiled
    Aug 5 2025

    In this episode, real estate investor Parker Stiles reveals why most rental property portfolios are secretly underperforming at just 4.5% returns when investors think they're making double digits.

    Discover how Parker built a multi-million dollar real estate empire spanning wholesaling, hard money lending, rehabs, and commercial properties - then completely repositioned his portfolio for 2X higher returns. Learn the shocking math that shows why your "profitable" rentals might be costing you money, and how reverse 1031 exchanges let you buy the perfect property first, then sell later without timeline pressure.

    Parker shares his exact transition from 100+ single-family rentals to high-cap-rate triple net lease commercial properties, plus the mentor advice that changed everything. Whether you're flipping houses, building a rental portfolio, or looking to optimize existing assets, this episode reveals advanced strategies most investors never consider.


    📖 What You'll Learn:

    • Why your rental property returns are probably half what you think they are
    • How to calculate true return on equity vs. cash-on-cash returns
    • The reverse 1031 exchange strategy that eliminates buying pressure
    • Triple net lease properties that require zero landlord responsibilities
    • How to transition from single-family to commercial real estate investing
    • Advanced portfolio optimization and repositioning strategies 💰


    🕐 Time Stamps:
    00:02 - Parker's Real Estate Empire Introduction
    00:46 - Managing Multiple Real Estate Companies
    01:27 - Market-Driven Business Strategy
    06:10 - Building Long-Term Wealth Through Rentals
    07:19 - Parker's Portfolio Diversification Journey
    09:30 - The Portfolio Repositioning Revelation
    12:48 - Real Rental Property Expense Analysis
    14:53 - Return on Equity vs Cash-on-Cash Truth
    17:38 - Reverse 1031 Exchange Explained
    22:30 - Seven Months of Portfolio Transformation
    24:54 - Cap Rate Analysis and Deal Selection
    27:53 - Contact Information and Resources

    #RealEstateInvesting #RentalProperties #CommercialRealEstate #1031Exchange #TripleNetLease #RealEstatePortfolio #PropertyInvesting #CapRates #RealEstateROI #WealthBuilding #RealEstateStrategy #PropertyManagement #RealEstateReturns #InvestmentProperty #RealEstateMath


    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    26 mins
  • From Banker to 100+ Short-Term Rentals: How Fouad Bazzi Built a Real Estate Business That Runs Itself
    Jul 30 2025

    In this episode, discover how a former banking consultant leveraged corporate finance expertise to scale from zero to 95 short-term rental properties through creative deal structuring, strategic capital raising, and innovative investor partnerships in just 6 years.

    Former banking executive Fouad Bazzi shares his remarkable journey from corporate consulting to building a thriving short-term rental empire. After 20 years in banking and consulting for community banks nationwide, Fouad made the leap to entrepreneurship in 2019, initially starting coffee shops before pivoting to real estate after COVID. What sets him apart is his unique ability to apply banking and finance principles to real estate investing, creating sophisticated deal structures that maximize returns for both him and his investors.

    📖 What You Will Learn

    • How to apply banking and finance principles to creative real estate deal structuring
    • Advanced strategies for raising capital through customized investor partnerships
    • Why short-term rentals qualify for active income tax benefits vs. passive rental income
    • How to build scalable management systems for hospitality-based real estate businesses
    • Market selection criteria for sustainable short-term rental investments
    • Creative financing techniques that reduce cash requirements for acquisitions
    • How to structure deals with multiple benefit streams (equity, cash flow, tax benefits)
    • Building a real estate business that can be scaled and eventually sold

    🕐 Time Stamps

    00:02 - From Corporate Banking to Real Estate Entrepreneurship
    02:40 - Scaling to 95 Properties Through Strategic Acquisitions
    03:02 - Banking Infrastructure and Federal Reserve Competition
    04:52 - Corporate Golf Budget vs. Entrepreneurial Reality Check
    05:28 - Starting Late vs. Starting Young in Real Estate
    06:28 - Creative Finance and Deal Structuring Lessons from Banking
    07:16 - Kent Cloutier Mastermind and Other People's Money Strategy
    09:34 - Customized Investor Partnerships and Multiple Revenue Streams
    10:51 - Short-Term Rentals vs. Traditional Real Estate Investment
    13:34 - Active Income Classification for Short-Term Rental Tax Benefits
    14:42 - Keeping Your Money vs. Making More Money Strategy
    16:06 - Sports Team Analogy and Overvalued Asset Discussion
    19:09 - Hotel Business Model vs. Real Estate Investment Approach
    21:33 - Management Company Quality and Scalability Challenges
    23:35 - Building Business on Real Estate for Exit Strategy
    24:49 - Family Legacy and Teaching Kids Entrepreneurship
    26:01 - Tangible Learning Through Real Estate for Children
    26:41 - Contact Information and Social Media


    #ShortTermRental #RealEstateInvesting #CreativeFinancing #RealEstatePartnership #Airbnb #RealEstateBusiness #PropertyManagement #RealEstateScaling #InvestorPartnerships #RealEstate


    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


    Show More Show Less
    27 mins
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