In this episode, Brandon Bateman sits down with wholesaling expert Tony Mont to break down why most real estate investors are wasting money on marketing and killing their own leads. If you're struggling with conversion rates, deal flow, or building a team that actually closes, this conversation reveals the exact systems Tony used to generate $9 million in assignment fees and why he went all-in on cold calling when everyone else quit.

Tony doesn't hold back on the mistakes he made building his first team in 2024, how he sold his North Carolina wholesale company, and the real reason most investors think they have a disposition problem when they actually have a sales process problem. You'll discover why spending an hour on the phone with sellers is the competitive advantage nobody wants to execute, and how proper underwriting based on actual buyer data can transform your business overnight.

📖 What You'll Learn

✅ Why Tony's team converts cold call leads at 12.9:1 when the industry average is 50:1
✅ The exact sales process that keeps sellers on the phone for over an hour
✅ How to calculate true marketing ROI across different channels and markets ✅ Why starting with cold calling creates better closers than PPC leads
✅ The #1 reason investors disqualify profitable deals (and how to stop)
✅ Tony's data-driven underwriting method that eliminates guesswork
✅ How to diagnose if your problem is marketing, sales, or disposition
✅ Why 3% of marketing budgets go to cold calling (and why that's wrong)
✅ How to pull buyer data that actually moves deals in 48 hours
✅ The mindset shift from chasing numbers to coaching team members
✅ Real conversion rate benchmarks for PPC, direct mail, and cold calling
✅ Building systems that produce 10X ROI on marketing spend
✅ Why most wholesalers will never successfully sell their business

🕐 Time Stamps

0:00 — Welcome and Tony’s Background
4:41 — Why Hard Times Make Better Entrepreneurs
7:15 — When Money Stops Being the Motivation
11:10 — The Hope Trap: Chasing Goals vs Finding Fulfillment
19:54 — Selling the North Carolina $9M Wholesale Company
22:45 — Why Most Wholesale Businesses Never Sell
25:46 — Starting Over: From $3M to Zero
28:09 — The Big Hiring Mistake (6 People Too Fast)
30:07 — Why Tony Went All-In on Cold Calling
33:09 — Only 3% of Marketing Budgets Go to Cold Calling
36:45 — The Truth About 50 Leads Per Contract
39:49 — Why Sales Process Matters More Than Lead Source
45:11 — Common Marketing Budget Mistakes Investors Make
46:57 — The Underwriting Formula That’s Completely Wrong
49:11 — Tony’s Disposition Process: 180 Dials Per Day

#WholesaleRealEstate #RealEstateInvesting #ColdCalling #TonyMont #WholesalingHouses #RealEstateMarketing #REIMarketing #DispositionStrategy #RealEstateSales #InvestorMindset #RealEstateEntrepreneur #RealEstateTeam

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In this episode, Brandon Bateman sits down with Devin Robinson to break down exactly how he raised over $2 million in capital after losing everything when hedge funds dried up overnight. Devin shares his complete system for raising capital through social media, converting low-equity deals into profitable wrapped notes, and building a real estate fund during one of the hardest markets in 30 years.

Whether you're wholesaling, flipping, or looking to scale with private money, this conversation delivers actionable strategies you can implement immediately. Devin reveals how he went from having just 2 private lenders to managing 40+ fund investors, all while transitioning from traditional wholesaling to becoming the bank on sub-2 seller finance deals.

Plus, Devin breaks down the psychology of high-net-worth investors, why they care more about impact than returns, and how he positions his fund to attract capital from people who've never invested in real estate before.

📖 What You'll Learn

✅ How Devin raised $2-3 million in his first 6 months of active capital raising

✅ The exact social media strategy for attracting investors without being pushy

✅ Why low-equity sub-2 deals work when you wrap them on seller finance notes

✅ How to convert listed properties into profitable wrapped notes at 8-9% interest

✅ The foreclosure system that dominated the NC/SC market after 2021

✅ How to position yourself as the bank instead of the landlord

✅ How to use old 401(k) money for real estate investments

✅ Why impact-driven messaging attracts more capital than pure financial returns

✅ How to qualify investor leads using Instagram polls and engagement

✅ How to close deals in 1-3 days when you control the capital

🕐 Time Stamps

0:00 - Devin's Origin Story: From LA Hood to Charlotte Real Estate

3:27 - Getting Started: Discovering Wholesaling on TikTok

5:58 - The Hedge Fund Crash: 70 Deals to 4 in 90 Days

13:06 - Sub-2 Strategy Explained: Being the Bank vs Being the Landlord

17:09 - Why Sub-2 Isn't an Amateur Move (When Done Right)

18:57 - Raising Capital: From 2 Lenders to 40 Fund Investors

23:25 - The Golden Rule: Controlling the Money Controls Everything

31:46 - Social Media Strategy: Sharing Journey and Impact

36:10 - Getting Into Bigger Rooms Raises Your Ceiling

39:40 - The Exponential Game of Capital Raising

42:43 - What to Do Right Now to Start Raising Capital

46:17 - Wrapping Up: Resources and Next Steps

#RealEstateInvesting #CapitalRaising #Wholesaling #SubjectTo #SellerFinance #RealEstateFund #Foreclosures #PrivateMoney #RealEstateMarketing #InvestorMindset #CreativeFinancing #RealEstateEducation

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In this episode, discover how veteran investor Jason Pritchard generates 9 deals monthly with a $55,000 marketing budget while maintaining $28,000 profit margins per deal. Learn direct mail strategies, team-building systems, and scaling methods that work in challenging real estate markets.

Jason shares his 12-year journey from corporate burnout to building two successful companies: Pinnacle Home Buyers and Pinnacle Land Company. Get insights on wholesale strategies, fix and flip operations, and land development deals in California's Central Valley market
This conversation covers real estate marketing channels, including direct mail campaigns, PPC advertising, SEO optimization, and cold calling techniques. Jason breaks down his exact monthly spend allocation and explains why direct mail remains his highest ROI channel despite market shifts.


Jason reveals the mindset shifts required for scaling: emotional detachment from money, strategic hiring decisions, and balancing company growth with employee satisfaction. Perfect for wholesalers, fix and flippers, and investors ready to scale beyond solopreneur status.

What You'll Learn
✅ Direct mail strategies generating 9 deals monthly in competitive markets
✅ Marketing budget allocation across channels ($55K breakdown)
✅ How to maintain $28K profit margins per deal
✅ Team building systems that reduced owner involvement by 50%
✅ Transitioning from solopreneur to scalable business model
✅ Win-win-win decision framework for company growth
✅ When to invest in coaching vs. DIY learning
✅ Managing emotional attachment to money as you scale
✅ Creating systems where employees become stakeholders
✅ Balancing wholesale, fix-flip, and land development businesses

Time Stamps
00:01 Introduction and Jason's Background
06:07 Building Company Culture That Retains Top Talent
12:23 Building Systems That Scale Beyond the Owner
15:51 Marketing Budget Evolution and Strategy
21:58 The Reality of Scaling Overhead Costs
26:49 How Mature Businesses Outperform on Margins
32:18 Emotional Detachment From Money as Growth Strategy
39:01 Building Business Systems That Weather Storms
41:08 The Founder as Constraint on Business Growth
46:31 Why A-Players Won't Join Broken Companies
49:21 Freedom vs Control vs Ambition Tradeoffs
56:57 Freedom of Choice as Ultimate Business Goal

#RealEstateInvesting #WholesalingRealEstate #DirectMailMarketing #RealEstateMarketing #FixAndFlip #RealEstateLeads #InvestorMarketing #RealEstateWholesaling #LeadGeneration #RealEstateBusiness #PropertyInvesting #RealEstateEntrepreneur #WholesaleDeals #DirectMail #RealEstateTeam #ScalingRealEstate #RealEstateROI #InvestorPodcast #RealEstateStrategy #MarketingForInvestors

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In this episode, discover why elite real estate investors pay MORE per deal and still dominate their markets while others struggle to break even 💰

Leon Barnes, 11-year veteran of Collective Genius and advisor to 500+ top real estate investors, reveals the critical differences between businesses that thrive and those that barely survive. If you're spending too much time chasing cheap leads instead of building a scalable operation, this conversation will transform how you think about your business.

You'll learn the exact marketing channels top investors prioritize (PPC, TV, direct mail), why your cost per deal is the wrong metric to obsess over, and how to build processes so strong that you don't need unicorn employees to succeed 🎯

Stop blaming the market and start building a business that wins regardless of conditions 🚀

📖 What You'll Learn

• Why successful investors pay $9K per deal while others fail at $7K
• The 3 marketing channels that dominate for top performers (PPC, TV, direct mail)
• How to hire high-level talent without competing on salary alone
• The Dream Manager approach to employee retention and development
• Why process beats talent every single time at scale
• How to engineer follow-up systems that convert cold leads months later
• The relationship manager strategy top investors use for free deals
• What separates 40-deal investors from 400-deal operators
• Why brand building matters more than cost per lead
• The "CG slap" moment that forces business growth

🕐 Time Stamps

00:00 Introduction and Leon's Background with Collective Genius
03:13 How CG Has Evolved and Scaled Over 11 Years
04:30 Why High-Level Talent Chooses to Work for Companies
09:02 Balancing Business Ownership with W2 Leadership Roles
12:28 The Dream Manager Philosophy for Employee Development
15:03 Finding Employees Who Don't Have Defined Goals Yet
18:05 What's Actually Happening in Real Estate Markets Right Now
22:28 Why the Best Operators Thrive Regardless of Market Conditions
24:47 Cost Per Deal Reality: Why Top Investors Pay More
29:27 Building for Longevity vs Building for Arbitrage
32:32 Process and Follow-Up Systems That Separate Winners
39:39 How CG Maintains Culture Through Selective Membership
43:46 Engineering the Perfect Real Estate Investor Profile
46:07 Competitive Mindset and Refusing to Blame the Market
48:32 The Big 3 Marketing Channels for Maximum Deal Flow
50:56 Relationship Managers as an Underutilized Lead Source
57:29 How to Connect with Collective Genius

#RealEstateInvesting #WholesaleRealEstate #RealEstateMarketing #InvestorMindset #RealEstateEntrepreneur #REIBusiness #DirectMail #PPCMarketing #RealEstateLeads

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If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of the Pay Per Lead Podcast, discover how Matt Young from Sale Direct Iowa maintains a 10X return on PPC marketing for 13 months straight using aggressive appointment setting and car sales tactics adapted for real estate wholesaling.

Matt Young reveals the exact follow-up cadence that gets 70% lead contact rates and closes 1 in 3-5 appointments. Learn why over-qualifying leads kills your conversion rates and how liberal appointment setting criteria actually increases deals closed. 📈

If you're struggling with low PPC returns, wasting money on leads that don't convert, or your acquisitions team can't set enough appointments, this episode breaks down the proven systems that separate 3X performers from 10X performers in real estate investing.

📖 What You'll Learn
✅ The 5-call first-day strategy that contacts 70% of PPC leads
✅ Why setting appointments with EVERY motivated seller (even no-equity deals) increases ROI
✅ The 15-25 minute lead qualification script that sets appointments consistently ✅ How to present a comparative market analysis packet that closes deals on-site
✅ Why acquisitions managers should handle first contact on hot PPC leads
✅ The follow-up cadence: twice daily calls, emails, and texts for 5 days straight ✅ How to overcome "I need to think about it" using car sales closing tactics
✅ Why 3-5 appointments per contract is the sweet spot for high performers

🕐 Time Stamps
0:00 - Introduction and Connection Issues
1:16 - How to Close More PPC Leads
2:26 - Why Matt Young Achieves 10X ROAS Consistently
3:00 - Car Sales Experience Applied to Real Estate
5:06 - The Basics Always Win in Sales 5:58 - Understanding Your Funnel and Fixing Constraints
6:02 - Who Makes the First Call on PPC Leads
7:29 - Liberal Appointment Setting Criteria Explained
9:07 - Closing 1 in 3-5 Appointments: The Sweet Spot
10:09 - Over-Qualifying vs Under-Qualifying Leads
11:14 - Car Business Tactics for Real Estate
12:10 - The 15-25 Minute Lead Qualification Call
13:17 - The Lead Management Script Breakdown
15:30 - Presenting Options at the Appointment
16:07 - Using CompanyCam for Live Offer Adjustments
17:05 - The CMA Packet That Changed Everything
18:01 - Handling Seller Price Expectations
20:05 - Stopping Sellers from Calling More Investors
21:25 - Final Thoughts and Contact Information

Website: saledirectiowa.com

#PPCMarketing #RealEstateInvesting #RealEstateWholesaling #LeadGeneration #RealEstateSales #WholesalingRealEstate #RealEstateLeads #InvestorMarketing #AppointmentSetting #LeadConversion #RealEstateROI #PayPerClick #REIMarketing #WholesalingTips #RealEstateStrategy #DigitalMarketing #LeadFollowUp #SalesStrategy #RealEstateEducation #InvestorPodcast

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon Bateman sits down with Tulsa wholesaler Mark Gabryel to uncover how he tripled his contracts while cutting his lead volume in half—proving that expensive leads close better when you have the right systems.

Mark shares his journey from struggling with 590 outbound leads yielding just 25 deals to closing 90 contracts from only 250 inbound leads. He reveals the exact mindset shifts, lead qualification criteria, and acquisitions tactics that transformed his business into a lean, profitable operation spending $10-15k monthly with a 6-8x ROI 💰

If you've ever thought PPC leads were "too expensive" or struggled to convert inbound marketing channels, this conversation will completely shift your perspective on lead quality versus lead quantity.

📖 What You'll Learn

Learn why speed-to-lead matters more than perfect qualification criteria when handling PPC leads

Discover the one question Mark asks on every call that determines if he'll book an appointment (it's not about equity)

Understand how to close 1 out of 4 appointments by treating inbound leads differently than outbound

Find out why arguing about price on the first call kills your appointment rate

See how Mark doubled his average assignment fee from $8k to $15k in a mid-sized market through better acquisitions and disposition processes 📈

Master the rapport-building technique that gets sellers talking for 30-60 minutes before even walking through the house

Learn why having fewer, higher-quality lead sources can actually improve your overall close rate

🕐 Time Stamps

00:01 - Mark's Background and Journey into Real Estate
03:26 - The Shift from Flipping to Wholesaling
04:52 - Scaling from 25 to 90 Deals Per Year
08:49 - First Steps with Inbound Marketing
11:12 - The Mindset Shift for Closing Inbound Leads
14:09 - Lead Metrics: 250 Leads to 90 Contracts
16:25 - ROI Breakdown: $150k Spend to $800k Revenue
19:24 - Why Higher-Quality Leads Trump Lead Volume
22:57 - Does Removing Outbound Improve Inbound Close Rates?
27:47 - Lead Qualification: The 30% Equity Rule
30:47 - Handling Price-Focused Sellers on PPC Leads
32:18 - The Living Room Strategy: Building Rapport First
34:42 - Lead Follow-Up Process and Speed to Lead
36:45 - Final Advice for Struggling with PPC Conversion
40:54 - Working in Competitive Multiple-Offer Situations

#WholesaleRealEstate #PPCLeads #RealEstateInvesting #WholesalingHouses #RealEstateMarketing #InboundMarketing #LeadGeneration #RealEstateROI #Wholesaling101 #RealEstateLeads #PropertyInvesting #RealEstateBusiness #WholesalingStrategy #DigitalMarketing #RealEstateEntrepreneur

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Most investors waste thousands on PPC campaigns that don't convert, working with agencies that prioritize clicks over closed deals. This conversation reveals the hidden truth about hiring in-house versus outsourcing your marketing, and why most cookie-cutter agencies in the REI space are secretly destroying your ROI while charging premium prices.

Brandon Bateman and Derek Peterson break down 12+ years of managing over $100 million in PPC ad spend across real estate investing campaigns. They expose the costly mistakes investors make when choosing marketing partners, from falling for guarantee scams to hiring the wrong talent. Discover why the "dude" model fails, how data-driven processes beat gut feelings every time, and the exact framework top investors use to evaluate agencies.

Whether you're spending $5,000 or $50,000 monthly on Google and Facebook ads, this episode will transform how you think about lead generation and marketing ROI in real estate investing. 🎯

📖 What You'll Learn

✅ Why hiring in-house PPC marketers costs more than 50% of your ad budget (and when it actually makes sense)

✅ The three agency red flags that reveal who's about to waste your money (including the guarantee scam)

✅ How to access $100K/month custom agency strategies for a fraction of the cost as a real estate investor

✅ Why data aggregation across hundreds of campaigns gives you split-testing superpowers for cheaper leads

✅ Why top PPC talent refuses to work for small REI companies (and what it takes to attract them)

🕐 Time Stamps

00:01 - Introduction: Derek Peterson's $100M PPC Experience
04:23 - The Hidden Costs of Hiring In-House Marketers
08:07 - Why Bateman Collective Uses an Agency (Despite Being Marketing Experts)
11:50 - The Job Security Problem for In-House PPC Managers
16:13 - Self-Managing PPC: Why Investors Should Never DIY
19:17 - The $10K Facebook Hack Story: Focus on High-Leverage Activities 23:06 - Red Flags When Evaluating Real Estate Marketing Agencies
26:16 - Why "The Dude" Model Always Fails
30:27 - Speaking Your Language: Stop Tolerating Marketing Jargon
33:37 - The Controversial Truth About Marketing Guarantees
39:35 - The Patrick Mahomes Analogy: Why Top Talent Doesn't Offer Free Trials 42:23 - The Economics of Agency Guarantees (Why They Can't Work)
46:15 - Custom vs Cookie-Cutter vs Spec Home Agencies
51:05 - Why Real Estate Investors Can't Access Quality Marketing Talent
53:26 - How Data Aggregation Creates Unfair Competitive Advantages
55:12 - Final Thoughts: Educate Yourself to Make Better Decisions

#RealEstateInvesting #PPCMarketing #WholesalingRealEstate #RealEstateLeadGeneration #GoogleAds #FacebookAds #RealEstateMarketing #InvestorMarketing #MarketingAgency #DigitalMarketing #LeadGeneration #HouseFlipping #RealEstateWholesaling #MarketingROI #PaidAdvertising

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of Collective Clicks, discover why most real estate investors lose local SEO rankings without knowing it—and the simple Google Business Profile fixes that generate consistent motivated seller leads. Brandon Bateman and Zach Blackburn reveal the citation strategy competitors use to dominate search results.

Most real estate investors make critical mistakes with their Google Business Profile that kill their organic lead flow. Your phone number strategy alone could be costing you first-page rankings and thousands in potential deals. 🎯

Zach Blackburn, Director of SEO at Collective Clicks, breaks down the exact local SEO citation strategy that gets real estate investors ranking above competitors in their market. Learn why your address choice matters more than you think, how to set up tracking without destroying your rankings, and which 120+ citations actually move the needle for motivated seller leads.

Whether you're doing direct mail, PPC, or cold calling, your Google Business Profile is either multiplying your results or sabotaging them. This episode gives you the complete roadmap to fix it fast.

📖 What You'll Learn

✅ How to set up your Google Business Profile to rank #1 locally without paying for ads
✅ The phone number mistake that's killing your SEO rankings (and how to track calls the right way)
✅ Why your business address choice determines whether you'll ever rank in competitive markets
✅ The 120+ citation strategy that builds authority and credibility with Google
✅ How to verify your Google Business Profile when you work from home or virtually
✅ Apple Maps setup secrets that capture 50% of mobile searchers
✅ NAP consistency rules that protect your rankings when switching phone systems
✅ Service area vs. physical address: which strategy wins for real estate investors

🕒 Time Stamps

0:00 - Introduction to Off-Page SEO and Citations
1:29 - What Is a Google Business Profile and Why It Matters
2:41 - How Sellers Actually Find Your Business Profile
5:59 - Map Pack Rankings: When Google Shows Your Profile
10:03 - Building a High-Converting Google Business Profile
15:00 - The Address Problem: Virtual vs. Physical Locations
22:05 - Business Categories and Vertical Selection Strategy
28:03 - Phone Number Tracking Without Destroying Rankings
33:54 - What Are Business Citations and How They Work
38:18 - NAP Consistency: The Foundation of Local SEO
40:22 - Closing Thoughts on Citation Campaigns

#RealEstateInvesting #GoogleBusinessProfile #LocalSEO #MotivatedSellerLeads #RealEstateMarketing #SEOStrategy #BusinessCitations #RealEstateInvestor #WholesaleRealEstate #DigitalMarketing #LeadGeneration #RealEstateSEO #GoogleMaps #SmallBusinessSEO #MarketingStrategy

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We're always looking to improve the pod: drop us some feedback here.

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