Show Notes:

00:00 - Is SEO dead to you?
07:07 - Does anyone search for "audience research"?
09:13 - SEO vs. brand: Google Trends chart of vacation rentals vs. Airbnb, etc...
12:53 - Zebras vs. unicorns: Uh... what is a zebra company?
15:55 - When you change the definition of success...
25:50 - What "chill work" actually is and why it works for us.
30:00 - Taking a peek at SparkToro's Google Analytics...
38:18 - Should more startups be like us?

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Links:

https://medium.com/zebras-unite/sex-startups-53f2f63ded49
https://zebrasunite.coop/
https://twitter.com/amandanat/status/1496158596366684168
https://sparktoro.com/blog/8-counterintuitive-marketing-strategies-that-actually-work/
https://maven.com/amandanat/content-marketing/

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SparkToro is the maker of audience research tools. Get insights on any audience, and learn the social accounts they follow, podcasts they listen to, websites they go to, YouTube channels they watch, and more, on sparktoro.com.

Rand Fishkin is co-founder and CEO, and Amanda Natividad is VP Marketing of SparkToro. Casey Henry is co-founder and CTO, and he is not in this podcast even though he has an open invitation to join.