"Communicate with Radical Creativity for Internal Change," says Carolina Doldán, Co-founder of Change Agency near Buenos Aires, Argentina. Goldman Sachs voted Carolina and into its 10,000 Women program, as a top female leader. Carolina is a leading expert at communicating and causing change inside organizations (see more episodes at MarkSpencerCook.com/Podcast/. Please like, share, and comment to help us reach new heights! George Bernard Shaw said, “The single biggest problem in communication is the illusion that it has taken place.” Carolina Doldán is co-founder of Change Agency, a young, agile company full of experts in internal communication and organizational change. Carolina’s partners (Juan Bautista Ortell and Carolina Spataro) and their teams execute: internal communication, corporate culture shifts, organizational change, transformation, and coaching. Carolina's team develops the most creative attention-grabbing campaigns you’ve ever seen with a disruptive style in a good way. They transmit fun, positivity, and out-of-the-box effectiveness. But Carolina pursues results while respecting and nurturing a culture’s values. Most importantly, Carolina finds evidence of impact on each project. “If you have a leader with a clear strategy and a clear vision in his or her mind, where is it?” Carolina Doldán, internal communication expert asks. “It's in his or her mind. You have to really get it out and get it into the minds of everyone else, or you're not leading work. Work on the narrative, what you want to accomplish, because communication can change things. Communication will change things.” “I think it's very personal,” said Carolina Doldán, corporate expert, said about finding passion within corporations. “I mean you can be in a corporate position or in any company and feel you're doing what defines you or what you want to do.” “It doesn't work like that; not at all,” Carolina Doldán, master communicator, said of typical c-suite messages. “If we have the values hanging in the wall, it's not going to do anything. We have a simple strategy that has a couple of steps. First, you have to make people part of [formulating] that strategy…” Carolina Doldán showed her thinking and courage to launch Change Agency, “I was going through a coaching process which was really profound to me…I made the decision to leave a job where I had been for 10 years. And there were several factors that led me to this decision. On the one hand, I personally had change in me…” “It was creating something that is mine,” Carolina Doldán, change expert, said. “It has all the ingredients that I consider valuable and that are part of my values and my work culture.” “Extreme creativity is doing something disruptive in a campaign that catches other’s attention,” Carolina Doldán, internal communicator, recommends. “Then maybe they like what they see and get involved. Attention is what we're competing with right now. So in order to get them aware of something, or understanding something, or adopting something, we need to catch their attention.” Carolina, herself, is a dynamic change agent and corporate transformation expert with strong background in strategy, organizational development, and change management. She leads to achieve what clients set out to accomplish. And she loves every minute. Everyone around her can tell. Carolina's visionary leadership and drive have earned her several prestigious awards and honors. For example, Goldman Sachs included Carolina in their “10,000 Women” Recognition. Carolina is also a speaker for IC forums, conferences, and webinars. Carolina Doldán: ⁠https://www.wearechange.agency/about.html⁠ ⁠https://ar.linkedin.com/in/carolina-doldan⁠ 10,000 Women: ⁠https://www.linkedin.com/posts/agostina-pechi-7148a2126_iwd2021-10kwomen-choosetochallege-activity-6776140002972762112-6dzy?utm_source=share&utm_medium=member_desktop ⁠Or: ⁠https://www.goldmansachs.com/careers/blog/posts/womens-history-month-2021.html⁠