• California Cannabis Token Tuesday Episode 29: Ish Barber on Cannabis, Equity & Real Estate
    May 7 2025

    discuss real cannabis issues. Join Virgil Grant as he dives into an engaging conversation with Ish Barber, a veteran in the cannabis industry, alongside hosts Ruvi and Marco. This episode covers everything from the origins of cannabis business ventures to the hurdles of excise tax, the social equity program, and the critical importance of owning real estate. Don’t miss out on Ish's personal journey, lessons learned, and the invaluable insights into building lasting success in the cannabis business. Tune in for candid discussions, fun facts, and a deep dive into the realities of this burgeoning industry!

    00:00 Introduction to Token Tuesday
    00:22 Meet the Panel
    00:45 Cannabis Industry Insights
    02:25 Personal Stories and Experiences
    06:30 Challenges in the Cannabis Business
    14:51 Social Equity in Cannabis
    36:42 The Valley's Influence on Cannabis Culture
    39:03 Backyard Rules and Porta-Potty Solutions
    39:21 Cannabis Connections in LA Studios
    41:30 The Valley's Unique Lifestyle
    43:53 Advice for Success in the Cannabis Industry
    47:32 The Importance of Owning Real Estate
    49:38 Challenges and Takeaways in Cannabis Retail
    51:51 The Power of Trendsetters in Business
    01:02:47 Diverse Business Ventures and Lessons Learned
    01:15:09 Fun Facts and Final Thoughts

    Connect with me at https://konect.to/VirgilGrant

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    1 hr and 22 mins
  • California Cannabis Token Tuesday Episode 28: Real Talk on Cannabis, Taxes, and Industry Challenges
    Apr 10 2025

    Join us for another episode of Token Tuesday where real cannabis players discuss pressing issues in the cannabis industry. In today's show, Virgil, Marco, and Keith dive into the federal legality of cannabis, the high taxes burdening legal operators, and how America risks falling behind other countries that are embracing cannabis as a commodity. They debate the obstacles facing cannabis entrepreneurs, unfair regulations, and Big Alcohol's influence. The conversation also takes a turn to touch on broader social issues, like healthcare, politics, and the societal impact of prioritizing pet welfare over human lives. With candid insights and unfiltered opinions, this episode promises to be thought-provoking and engaging. Don't forget to hit subscribe for more real cannabis conversations every Tuesday!

    00:00 Introduction to Token Tuesday
    01:05 Cannabis Legalization and Federal Issues
    02:32 Economic Impact of Cannabis Regulations
    03:55 Healthcare and Immigration Policies
    05:55 Cultural and Political Divides
    08:24 Cannabis Industry Challenges
    19:57 Global Cannabis Market
    29:07 Historical and Political Context
    32:47 The Hidden Dangers in Our Food
    33:36 Pharmaceutical Companies and Food Additives
    34:47 The FDA's Contradictions
    35:15 The Influence of Media and Advertising
    36:37 Lifestyle Changes and Health
    37:46 The Value of Human Life vs. Animal Life
    42:10 Cannabis Industry Challenges
    56:52 The Future of the Cannabis Industry
    01:01:57 Fun Facts and Final Thoughts

    Connect with me at https://konect.to/VirgilGrant

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    1 hr and 8 mins
  • California Cannabis Token Tuesday Episode 27: The Great Debate - Indoor vs Outdoor Weed & Cannabis Insurance Insights
    Apr 2 2025

    Yo yo! Welcome to another episode of Token Tuesday, broadcasting live from Boyle Heights. We've got real cannabis players talking real cannabis issues. Tonight we're joined by Ben from Verde Insurance, who breaks down the importance of insuring your cannabis business, properties, and more. Dive deep into the double meanings behind 'Verde' and hear about Ben's journey in the cannabis insurance world since 2016. We're also hashing out the age-old debate, outdoor weed vs. indoor weed. Why does Virgil like outdoor, farm-grown, organic weed? What makes OG Kush so special, and where does it thrive best? From heartwarming stories of old-school growers in Humboldt County to the science behind why some athletes smoke weed, this episode is packed with insights, arguments, and personal stories. Tune in, and don't miss out on the fun facts sprinkled throughout the show. Stay lifted and always keep it real with Token Tuesday!

    00:00 Introduction to Token Tuesday
    00:39 Meet Ben: The Insurance Expert
    00:54 The Story Behind Verde Insurance
    01:48 The Importance of Insurance in Cannabis Business
    04:03 Debate: Indoor vs. Outdoor Weed
    09:32 The Legacy of OG Kush
    13:20 The Evolution of Cannabis Growing Techniques
    20:03 The Economics of Cannabis Pricing
    35:10 The Role of Insurance in Protecting Cannabis Investments
    39:29 Understanding Insurance for High-Risk Industries
    40:08 Employment Practices Liability and Other Protections
    40:39 Cyber Insurance and Its Relevance
    41:12 Challenges in the Cannabis Insurance Market
    41:43 Insuring Body Parts and Other Unique Policies
    42:59 Licensing and Expanding Insurance Services
    49:08 The Evolution of Indoor Cannabis Cultivation
    53:30 Marketing and the Value of Indoor vs. Outdoor
    01:01:31 Athletes and Cannabis Use
    01:08:26 Fun Facts and Closing Remarks

    Connect with me at https://konect.to/VirgilGrant

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    1 hr and 15 mins
  • California Cannabis Token Tuesday Episode 26: Cannabis Industry Realities, Federal Legalization, and Business Tips
    Mar 19 2025

    Welcome to another episode of Token Tuesday! Join us as we dive deep into the cannabis industry, discussing everything from federal legalization to balancing recreational and medicinal use. We tackle the politics, the business side, and the culture, sharing real insights from true industry players. Get ready for some straight talk, no fake news! Featuring Marco, Ruby, and Keith, plus some fun facts and product recommendations. Don’t forget to subscribe and join the conversation!

    00:00 Welcome to Token Tuesday
    01:00 Keeping It Real in the Cannabis Industry
    02:06 The Importance of Making Noise
    06:02 Federalization and Economic Opportunities
    08:43 Lighting Up: Grape Infused Live Resin
    10:07 California's Cannabis Legacy
    16:51 Challenges in Cannabis Legislation
    30:38 The Role of Real Players in the Industry
    33:49 Chasing Keith and Life Insurance
    34:08 Old School Stories and Memories
    34:51 Federal Raids and Industry Reactions
    37:25 Cannabis Advertising and Industry Standards
    41:41 The Fight for Cannabis Legalization
    42:54 Medicinal vs. Recreational Cannabis
    50:47 Government Influence and Individual Choice
    53:14 Economic Impact of Tariffs
    01:03:40 Recreational and Medicinal Cannabis Education
    01:04:14 Fun Facts and Final Thoughts

    Connect with me at https://konect.to/VirgilGrant

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    1 hr and 11 mins
  • California Cannabis Token Tuesday Episode 25: Future of Cannabis Health, Policy, and Global Markets
    Mar 4 2025

    Join Marco, Ruvi, and Keith for an engaging Token Tuesday episode where they explore various aspects of the cannabis industry. From discussing the impact of being cannabinoid deficient to addressing the differences in cannabis policy worldwide, the group offers a deep dive into the medical and recreational cannabis markets. They touch on the role of diet, inactivity, and lifestyle in health, the influence of government policy on cannabis legalization, and insights into the future of cannabis in the U.S. Don't forget to subscribe for more informative and thought-provoking discussions on the cannabis world!

    00:00 Introduction to Token Tuesday
    00:26 Panel Introductions and Shoutouts
    01:04 Cannabinoid Deficiency Discussion
    02:07 Diet and Health Impacts
    03:56 Global Health Perspectives
    15:21 Cannabis and Global Markets
    23:35 The Economics of Health and Cannabis
    26:08 The Influence of U.S. Drug Policy on Global Cannabis Laws
    27:34 The Cultural and Spiritual Significance of Cannabis
    28:23 The Commercialization of Cannabis
    28:30 Personal Stories and the Impact of Cannabis
    30:11 Challenges Facing the Cannabis Industry
    37:24 Recreational vs. Medicinal Cannabis
    41:36 The Future of Cannabis Legislation
    45:08 Closing Remarks and Call to Action

    Connect with me at https://konect.to/VirgilGrant

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    47 mins
  • California Cannabis Token Tuesday Episode 24: Mastering Cannabis Retail
    Feb 25 2025

    Join us on this episode of Token Tuesday, where real cannabis industry players come together to discuss important cannabis topics affecting consumers, owners, and operators. In this detailed discussion, our hosts delve into the complexities of starting and running a cannabis retail business. You'll learn about the necessary steps in selecting the right location, understanding zoning laws, navigating licenses, and negotiating leases. We also cover the importance of security, knowing your customer base, and hiring educated staff to ensure your business thrives. Additionally, we touch on vital community engagement, advertising strategies, and the significant role of product knowledge. Don't miss out on this wealth of information if you're interested in or currently part of the cannabis retail sector. Also, catch insights on the letters addressed to political leaders advocating for fair cannabis policies.

    00:00 Welcome to Token Tuesday
    01:18 Introduction to Cannabis Retail
    02:32 Licensing and Types of Cannabis Retail
    04:20 Finding the Perfect Retail Location
    07:26 Negotiating Leases and Security Measures
    29:30 Marketing and Advertising Strategies
    38:44 Opting In and Out of Cannabis Programs
    39:11 Understanding Macursa: Cannabis Regulations
    39:49 Setting Up Your Retail Cannabis Store
    41:37 Importance of Educated Staff in Cannabis Retail
    44:16 Engaging with the Community
    46:36 Effective Advertising Strategies
    51:31 The Role of Product Knowledge in Sales
    54:18 Challenges and Solutions in the Cannabis Industry
    01:03:30 The Importance of Policy and Advocacy
    01:19:20 Concluding Thoughts and Final Advice

    Connect with me at https://konect.to/VirgilGrant

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    1 hr and 21 mins
  • California Cannabis Token Tuesday Episode 23: Navigating the Cannabis World! Token Tuesday Deep Dive!
    Feb 20 2025

    Join us on the inaugural live episode of Token Tuesday, where real cannabis industry insiders Virgil Grant CEO and founder fo California Cannabis —Marco, Keith, and special guest Ruvie—discuss the intricate landscape of the cannabis business. From industry insights to personal stories, we cover everything: experiences with regulations, customer interactions, and the cultural impact of cannabis. We also delve into the recent Super Bowl, the evolution of hip-hop's consciousness, and the future of federal legalization. Learn about the value of customer service, Google's dominance over Weedmaps, and fun cannabis facts. Don't miss out on this deep dive into the cannabis world!

    00:00 Welcome to Token Tuesday
    00:55 Going Live for the First Time
    02:15 Super Bowl Recap and Jalen Hurts Discussion
    04:30 Kendrick Lamar's Halftime Show Analysis
    08:17 The Evolution of Consciousness in Music
    16:38 Challenges in the Cannabis Industry
    19:57 Customer Loyalty and Marketing Strategies
    23:03 Importance of Education in Cannabis Retail
    30:39 Creating a Memorable Customer Experience
    32:08 Building a Team of Superstars
    33:06 The Power of Word of Mouth
    34:09 Advertising Strategies: Google vs. Weedmaps
    40:33 Human Connection in the Cannabis Industry
    45:03 The Impact of Cannabis on Personal Lives
    54:25 Regulations and the Future of Cannabis
    01:00:15 Fun Facts and Closing Remarks

    Connect with me at https://konect.to/VirgilGrant

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    1 hr and 4 mins
  • California Cannabis Token Tuesday Episode 22: Real Talk on Cannabis, Immigration, and Social Justice
    Feb 11 2025

    Welcome to Token Tuesday, where we dive deep into the real cannabis world, social justice issues, and more! In this episode, we discuss the latest in cannabis business, social issues, and even touch on immigration policies. Join us as we have candid conversations with the real players in the cannabis industry. Featuring topics like the impact of RFK Jr.'s potential policies on cannabis, historical perspectives on immigration, and fun facts you didn't know about hemp and cannabis. Don't miss out on this enlightening and engaging conversation! #TokenTuesday #CannabisCommunity #SocialJustice #Immigration #CannabisIndustry #RFKJr #HempFacts

    00:00 Introduction to Token Tuesday
    00:37 Diverse Topics Beyond Cannabis
    01:49 Immigration Issues in America
    04:26 COVID-19 and Its Impact
    05:27 The Necessity of Immigration
    06:46 Sanctuary Cities and Government Failures
    08:10 Criminal Justice System Flaws
    17:37 Historical Context of Immigration
    22:32 Police Brutality and Systemic Racism
    37:26 Trump's Smoke Screen Tactics
    38:17 The Impact of 9/11 on American Rights
    39:44 Robert F. Kennedy Jr. and Holistic Healthcare
    40:45 Dr. Sebi's Legacy and Trivia
    41:40 Processed Foods and Health Concerns
    43:01 RFK Jr.'s Stance on Conspiracy Theories
    50:38 Cannabis Legalization and Advocacy
    53:10 Challenges in the Cannabis Industry
    01:08:33 Fun Facts and Closing Remarks

    Connect with me at https://konect.to/VirgilGrant

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    1 hr and 18 mins