Episodes

  • Rob Gerard: The Tequila Creator Who Turned His Collection Into Opportunity

    Rob Gerard: The Tequila Creator Who Turned His Collection Into Opportunity
    Sep 2 2025
    Rob Gerard, founder of the Tequila Collective (@the_tequilacollective), joins CREATOR: The Podcast to discuss building a multi-faceted tequila business from a pandemic hobby. Host Ross Borden explores Rob's journey from LA real estate agent to tequila scholar, diving into the hidden world of tequila additives, the difference between highland and valley agave, and why expensive doesn't always mean better. Rob offers behind-the-scenes insights about taking strangers on distillery tours in Mexico, plus he reveals how brands struggle to communicate with creators, leading him to launch a successful marketing agency. Whether you're an aspiring content creator or simply interested in understanding what makes great tequila, this conversation delivers valuable perspective on turning authentic passion into sustainable business success. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Rob Gerard 01:30 - From Real Estate to Tequila Content Creation 03:19 - Going Viral and Building an Audience 06:15 - Understanding Tequila Additives and Quality 09:29 - Becoming a Tequila Scholar (Not Expert) 12:38 - Traveling to Mexico and Distillery Visits 13:45 - Starting Tequila Tours and Travel Experiences 18:30 - Building the Tequila Collective Business Empire 21:56 - Revenue Streams: What Actually Pays the Bills 24:47 - Tasting Session: Fortaleza and Tapatio 35:42 - Wrap Up and Final Thoughts
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    36 mins
  • Rene Daniella: Building a 10-Year Content Empire Across Beauty, Travel and Lifestyle

    Rene Daniella: Building a 10-Year Content Empire Across Beauty, Travel and Lifestyle
    Aug 26 2025
    Lifestyle creator Rene Daniella (@ownbyfemme) joins CREATOR: The Podcast to discuss her decade-long evolution in the creator industry. In this episode, Rene shares her remarkable journey from studying in Paris to building partnerships with major brands like Google, Disney, and Hulu, including how she pitched a hair brand for her Barbados carnival trip and turned it into ongoing six-figure collaborations. Host Ross Borden explores her strategic approach to content diversification, her financial crisis moment when she had a countdown to bankruptcy, and her unique passions for freediving and Trinidad carnival culture. Rene offers candid insights about the business side of being a creator, from managing irregular income to negotiating multi-year brand deals, and defining success on your own terms. Whether you're a content creator looking to scale or someone fascinated by unconventional career paths, this conversation delivers an honest perspective on building sustainable creative businesses beyond follower counts. 00:00 - Introduction to Rene Daniella 01:27 - How Rene Started as a Content Creator (10-Year Journey) 02:32 - From Paris to Travel Content Creation 03:17 - Working with Passport Heavy and Industry Evolution 04:49 - Getting Into Free Diving 06:06 - Free Diving Certification and Breath Holding 07:15 - Swimming with Humpback Whales in French Polynesia 08:03 - Diversifying Content: From Hair to Home Decor 10:15 - Creating Content-Ready Living Spaces 12:07 - Cold Pitching Google Pixel (Success Story) 15:56 - The Art of Brand Outreach 17:43 - Follower Count vs Income Reality 19:04 - Carnival Culture and Travel Passion 21:32 - Caribbean Carnival vs Brazil Carnival 22:05 - Why Trinidad Carnival is #1 24:12 - The Hard Side: Financial Struggles as a Creator 25:56 - November 2023 Financial Crisis 27:41 - Strategy for Overcoming Slow Periods 29:25 - Home Decor Content Success and Audience Growth 31:15 - Advice for Trying New Content Niches 31:35 - Three Countries Passport Question 33:23 - Where to Find Rene Online
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    35 mins
  • Jo Franco: From YouTube Star to National Geographic TV Host

    Jo Franco: From YouTube Star to National Geographic TV Host
    Aug 19 2025
    Multilingual travel creator Jo Franco (@jo_franco) joins CREATOR: The Podcast to discuss being an immigrant kid who didn’t speak English to a global polyglot television host for Netflix and National Geographic. Host Ross Borden explores Jo's journey from her three-year grind of uploading consistently to YouTube while working night shifts, the moment she chose risk over a corporate salary, and her recent accomplishment of learning Dutch as her seventh language. Jo offers candid insights about the emotional toll of being a creator where "if a video fails, it's like I failed," plus her philosophy that confidence comes from putting yourself in moments of true discomfort. Whether you're a content creator looking to level up or someone fascinated by the courage required to reinvent yourself multiple times, this conversation delivers a valuable perspective on turning obstacles into opportunities and never settling for "young travel will never sell." To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Jo Franco 01:30 - Getting Started: From Immigrant Kid to Content Creator 03:28 - The TV Pitch Rejection That Changed Everything 04:28 - Building Damon and Jo: Three Years of Grinding 06:11 - The Bathroom Meeting That Launched a Career 08:49 - Going Full-Time: The Leap of Faith Moment 10:30 - Building Confidence and Sales Skills as a Creator 13:13 - Language Learning: From Portuguese to Polyglot 16:06 - Tips for Learning Languages Fast 18:08 - YouTube Strategy: Playing the Long Game 20:32 - National Geographic's Big Little Italy 22:11 - Creators vs. Hollywood: The Industry Shift 24:59 - Balancing Traditional Production with Creator Content 28:12 - How the Nat Geo Opportunity Came Together 29:47 - Closing Thoughts
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    30 mins
  • Magdalena Wosinska: The Raw Truth of a 30-Year Photography Career

    Magdalena Wosinska: The Raw Truth of a 30-Year Photography Career
    Aug 12 2025
    Magdalena Wosinska (@magdawosinskastudio), a photographer and author known for her intimate celebrity portraits and skate photography, joins CREATOR: The Podcast to discuss the evolution of her creative career over three decades. In this episode, Magda shares how growing up in communist Poland shaped her fearless approach to art, including her decision to create "The Magdalena Experience" (@themagdalenaexperience), a nude photography series that both empowers and complicates her commercial career. Host Ross Borden explores Magda's unconventional path from touring with a metal band while pursuing photography dreams to shooting major brand campaigns, and diving into her recent struggles with industry ageism. Magda offers candid advice about dealing with constant rejection, maintaining artistic integrity while paying bills, and why she believes older creatives deserve more recognition than "the new young hot thing." Whether you're navigating creative industry challenges or seeking inspiration for authentic self-expression, this conversation provides rare honesty about the unglamorous side of pursuing art as a lifelong career. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 Introduction to Magdalena Wosinska 01:54 From Poland to Arizona: Early Life and Immigration 02:29 Moving to LA for Skate Photography 03:52 Breaking Into Professional Photography 04:37 The Challenge of Age in Creative Industries 06:16 Assisting Photographers and Career Evolution 08:20 Advice for Photographers at Different Career Stages 11:54 Separating Commercial and Artistic Work 12:39 The Magdalena Experience: Art and Self-Expression 16:00 Creative Self-Portrait Techniques 17:24 Directing Celebrities and Portrait Photography 20:03 Portrait Photography Tips and Techniques 21:58 Street Photography Ethics and Documentation 24:12 Career-Defining Projects and Photos 25:24 Working with Joaquin Phoenix 28:43 Three Countries to Live In 29:09 Future Projects and Career Evolution
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    30 mins
  • Jimena Agra: The Oil Painter with 1M YouTube Subscribers

    Jimena Agra: The Oil Painter with 1M YouTube Subscribers
    Aug 5 2025
    Jimena Agra (@himepaints), a Spanish oil painter with over 1 million YouTube subscribers, joins CREATOR: The Podcast to discuss building a fine art career through digital platforms. In this episode, Jimena shares how she learned oil painting primarily through YouTube rather than traditional art school, including her journey from disappointment with formal art education in Madrid to creating a thriving online art business in Los Angeles. Host Ross Borden explores Jimena's path from viral cosplay content to serious oil painting, diving into her commission process, the economics of selling original artwork versus prints, and her recent gallery breakthrough with a piece called "Persephone in the Garden" at Modern Eden in San Francisco. Jimena offers behind-the-scenes insights about organizing painting retreats in Italy and France, plus practical advice on building authentic connections with followers while maintaining artistic integrity. Whether you're an aspiring artist looking to monetize your craft or simply interested in the intersection of traditional art and modern creator economy, this conversation delivers valuable perspective on forging your own creative path. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Jimena Agra 01:04 - From Spain to Los Angeles: The Artist's Journey 03:11 - Discovering Oil Painting in College 04:30 - Starting as a Creator: From Makeup to Art 06:27 - Quarter-Life Crisis and Finding Her Passion 08:10 - Digital Success vs. Traditional Galleries 09:39 - Describing Her Romantic, Impressionist Style 12:06 - The Creative Process Behind Each Painting 14:41 - Selling Original Work and Prints 16:27 - Commission Work and Client Relationships 17:52 - Revenue Sources: Brand Deals vs. Art Sales 19:23 - Building Community Through Patreon 20:40 - Painting Retreats and Travel Inspiration 23:05 - Advice for Aspiring Artists 24:28 - Where to Find Jimena Online
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    25 mins
  • Wade Holland & Abby Wren: The Adventure-Art Duo Turning Personal Difference Into Creative Superpowers

    Wade Holland & Abby Wren: The Adventure-Art Duo Turning Personal Difference Into Creative Superpowers
    Jul 29 2025
    Wade Holland (@wadeholland) and Abby Wren (@abbywrenartistry), the adventure-art duo behind Wrenegade Media (@wrenegademedia), join CREATOR: The Podcast to discuss revolutionizing brand partnerships through collaborative creativity. As two creators with experience on the agency side, Wade and Abby reveal how brands can elevate their content and the common mistakes they see brands make that waters down good creative. Host Ross Borden explores their journey from individual creators to founding a creative agency, diving into Abby's transformation from behind-the-scenes makeup artist to viral face-painting activist, and Wade's evolution from adventure host to creative director. Whether you're a creator looking to scale beyond individual channels or simply interested in authentic storytelling that drives social impact, this conversation delivers valuable perspective on building purpose-driven content that cuts through digital noise. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Abby Wren and Wade Holland 01:52 - Living in the Sonoran Desert 03:25 - The Love Story: How Wade and Abby Met 08:54 - Abby's Journey with Alopecia and Makeup Artistry 11:50 - Becoming a Professional Makeup Artist 14:38 - Using Art for Alopecia Awareness 16:37 - Building Renegade Creative Agency 18:22 - Partnership with GoPro Mountain Games 19:58 - Advice to Brands on Creative Campaigns 21:24 - Taking Creative Risks and Failing Fast 25:53 - The Challenge of Brand Approval Processes 27:28 - Less Cooks in the Kitchen Philosophy 28:24 - Closing and Future Plans
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    30 mins
  • Uncle Jhonn: The Face of DIY Content

    Uncle Jhonn: The Face of DIY Content
    Jul 22 2025
    Viral DIY creator Uncle Jhonn (@unclejhonn_) joins CREATOR: The Podcast to discuss how he built 5 million followers in just one year by helping his neighbors for free. In this episode, Uncle Jhonn shares his incredible journey from selling women's beauty products to becoming a viral construction creator, including how his very first fence video for his actual neighbor gained 6 million views and 80,000 followers in one week. Host Ross Borden explores how Uncle Jhonn taught himself construction skills, his decision to give away everything for free (including build plans), and how he selects his neighbors to help. Uncle Jhonn offers a refreshing perspective on social media comparison culture and the importance of "enjoying the journey" rather than seeking instant success. Whether you're a content creator looking for authentic growth strategies or someone interested in community building and skilled trades, this conversation delivers inspiring insights on turning your passion into purpose while genuinely helping others. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Uncle Jhonn 02:08 - Growing 2 Million YouTube Subscribers in One Year 03:26 - How Uncle Jhonn Selects People to Help 06:03 - Career Before Content Creation 06:44 - The Beauty Products Business 07:39 - Self-Taught Construction Skills 09:31 - The First Video That Started It All 10:33 - Why All Build Plans Are Free 13:34 - Current Revenue and Monetization Strategy 15:01 - Brand Deals and Partnerships 16:33 - Scaling and Future Plans 18:13 - Biggest Mistakes New Creators Make 22:12 - The Power of Giving Back in Content 26:14 - Closing and Future Goals
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    27 mins
  • Tanya Badillo: Bridging Cultures With Spanish-Speaking Content

    Tanya Badillo: Bridging Cultures With Spanish-Speaking Content
    Jul 15 2025
    Outdoor adventure content creator, Tanya Badillo (@tanyabadillo) joins CREATOR: The Podcast to discuss her unique position as a Mexican adventure creator filling the Spanish content gap in US outdoor spaces. In this episode, Tanya reveals how growing up with a geoscientist father shaped her nomadic lifestyle, including her bold move from a stable oil company job in Mexico to starting over completely in the US. Host Ross Borden explores her decision to maintain authentic Spanish-language content despite the potential for broader English-speaking audiences, her extreme expeditions requiring rappelling and multi-day treks to reach Mexico's most remote locations, and her philosophy of being “the bridge between cultures." Tanya shares candid insights about the challenges of building a creator business while working a remote day job, plus her strategy for curating extreme adventure trips that push participants beyond their limits. Whether you're interested in adventure travel or building an authentic personal brand, this conversation delivers inspiring insights on choosing authenticity over easier paths to success. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Tanya Badillo 01:12 - Background: From Mexico to the US 02:10 - Educational Journey and Early Travel 03:07 - Studies in Geophysics and Energy 04:35 - Transition from Corporate to Content Creation 06:41 - Starting as a Content Creator 07:17 - Growing from 4K to 10K Followers 09:00 - Favorite Adventure Destinations in Mexico 10:22 - Running Adventure Trips and Wild Latitude 15:11 - Decision to Create Content in Spanish 17:34 - Targeting US Hispanic Market 19:53 - Three Countries Question 20:09 - Where to Find Tanya Online
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    21 mins