In this episode of CPR to CEO, Dave Kotz shares the roadmap to landing your first corporate client—and why it could be a game-changer for your training business. From dental offices to gyms to regional restaurant chains, there are countless industries that need CPR training. The trick is knowing how to approach them, how to speak their language, and how to make yourself indispensable.

Whether you’re just starting out or want to diversify your client base, this episode breaks it all down into clear, practical steps you can start taking today.

You’ll Learn:

• Who Counts as a Corporate Client
• How to Pick an Industry That Fits You
• What Sets Corporate Training Apart
• Communication and Follow-Up Best Practices
• Pricing and Scheduling Considerations
• How to Build Long-Term Corporate Partnerships

Quick Story:
Dave highlights real-world examples of how understanding a company’s “pain points”—like dentist offices with limited scheduling flexibility—can help you design offerings they can’t say no to. He also shares how consistent follow-up has kept some clients loyal for over 20 years.

Action Challenge:
Reach out to three local businesses this week that you know and have insight into. Whether it’s a gym, a physical therapy clinic, or a school office—pitch your services, focus on how you can solve their problems, and see where the conversation goes.

📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
🌐 Learn more at: www.CPRtoCEO.com
💬 Share your corporate outreach success using #CPRtoCEO

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz

In this episode of CPR to CEO, Dave Kotz dives into what makes a CPR business memorable—and profitable—in a saturated market. Spoiler: it's not just your logo. Your brand identity is everything from your visual style and service reputation to your community presence and the way you answer a phone call. If you're ready to stand out and become the go-to name in lifesaving education, this is where you start.

You’ll Learn:

• Why Branding Matters in CPR Training
• The Elements of a Strong Brand Identity
• How to Build Trust Through Community Engagement
• Why You Are the Brand
• Tips to Make Your Business Memorable

Quick Story:
Dave walks through the power of brand identity with a real-world example: a single community day event where a professional booth and a solid first impression led to long-term corporate business. You never know who’s watching—and your brand speaks even when you’re not.

Action Challenge:
Write down your brand’s mission and your unique value proposition. What makes you different? What do you want your community to remember when they hear your business name? If you're feeling brave, share it in the comments so we can all learn and grow together.

📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
🌐 Learn more at: www.CPRtoCEO.com
💬 Drop your brand mission with #CPRtoCEO and inspire the community

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz

Welcome to the kickoff of the CPR to CEO's Lifeguard Trainer Series! In this episode, Dave Kotz breaks down everything you need to know about becoming a certified lifeguard instructor—whether you're a seasoned guard ready to step up, or someone looking to add a rewarding (and flexible) role to your career portfolio.

Drawing from decades of experience training lifeguards, instructors, and instructor trainers across the U.S., Dave walks you through the good, the challenging, and the truly life-changing parts of becoming a lifeguard instructor.

You’ll Learn:

• What a Lifeguard Instructor Actually Does
• Who Should Become One (and Why)
• Training Requirements and Time Commitment
• Costs, Materials, and What’s Included
• Teaching Skills vs. Lifeguarding Skills
• Career Opportunities (Full-Time, Part-Time, and Side Hustles)
• How to Succeed in the Instructor Course
• Common Mistakes New Instructors Make
• The Power of Co-Teaching
• How to Grow from Good to Great

Quick Story:
Dave shares the inspiring moment he helped a nervous new instructor find her voice—she’s now a top-tier trainer more than a decade later. Proof that belief, preparation, and mentorship can change your career trajectory.

Action Challenge:
If you're considering becoming a lifeguard instructor, take the next step today. Visit www.CPRtoCEO.com to download our Lifeguard Instructor Starter Kit and get a feel for what it takes to dive in.

📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
🌐 Explore resources: www.CPRtoCEO.com
💬 Got a lifeguarding story or question? Drop it in the comments or use #CPRtoCEO

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz

In this follow-up to our marketing episode, Dave Kotz dives into what really turns a one-time CPR student into a loyal, repeat customer. Spoiler: it’s not just about the curriculum—it’s about how you deliver it. From professional polish to timely follow-ups and discount strategies, this episode walks you through building a base of customers who come back every two years—and bring their friends.

Whether you’re just starting your CPR business or looking to boost client retention, this is your roadmap to long-term success.

You’ll Learn:
Why it’s your personality and professionalism—not just the content—that keeps students coming back. Dave explains how small touches, like using great equipment, injecting fun into class, or even brushing up on your stage presence, make a big impact. He shares retention techniques that actually work, including when to follow up with students, how to communicate updates in the field, and why automation is your friend. You’ll also hear how to use discounts and loyalty programs to reward repeat students, and how building a sense of community keeps your alumni engaged. Lastly, we cover why Google reviews are pure gold—and how to collect them consistently.

Quick Story:
Dave shares a touching tale of three former students—now nuns—who’ve flown in from across the country just to keep recertifying with him. Why? Because they trust his teaching, love the experience, and value the consistency. That’s what building loyalty looks like.

Action Challenge:
Pick one follow-up system to implement this week. Whether it’s a basic spreadsheet, an email template, or a CRM tool—start the retention habit before your first students hit that two-year mark.

📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
🌐 Visit: www.CPRtoCEO.com
💬 Share your retention strategies with #CPRtoCEO—let’s build stronger businesses together.

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz

In this must-listen episode of CPR to CEO, Dave Kotz lays out the foundational marketing strategies that will get people into your classes—and keep them coming. Whether you're just launching your CPR business or looking to boost attendance, this is your go-to guide for building a steady flow of students through smart, simple, and cost-effective outreach.

From websites to word-of-mouth, flyers to Facebook, Dave shares battle-tested tactics and a few surprises you might not have tried yet.

You’ll Learn:

• Step 1: Have a Class Schedule That’s Public and Easy to Access
• Step 2: Master the Power of Social Media (Even If You Don’t Love It)
• Step 3: The Referral Effect
• Step 4: Market with Moments
• Step 5: Tap Into Local Networks
• Bonus Tip: Deliver a Great Product

Action Challenge:
Try one new marketing idea from this episode over the next 30 days. Track the results—more calls? More sign-ups? More visibility? Share your results and let’s learn together.

🌐 Visit www.CPRtoCEO.com
📲 Follow @CPRtoCEO on Facebook, Instagram, YouTube, and TikTok
📣 Tag your marketing wins with #CPRtoCEO so we can cheer you on!

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz

Pricing your CPR classes can feel like trying to solve a Rubik’s cube blindfolded. But in this episode of CPR to CEO, Dave Kotz lays out a clear, practical approach to help you find that pricing sweet spot—so you’re not just filling seats, but actually turning a profit.

From calculating your true costs to reading your local market, Dave shares what works (and what doesn't) when it comes to CPR training economics. Whether you’re just launching your side hustle or looking to refine your business model, this is an episode that pays for itself.

You’ll Learn:

📊 The “Two-Part Formula” for Pricing Smart:

• Step 1: What’s the going rate in your area? (Hint: Red Cross and AHA listings are your best friend.)
• Step 2: What are your real costs—both fixed (rent, gear) and variable (cert cards, books, staff)?

🧠 The Art Behind the Science:

• How timing, audience, and location play a big role in pricing strategy
• Why lunch-hour classes might work downtown, but not in rural areas
• Testing time slots and price points like a pro

💸 Avoiding the Low-Cost Trap:

• Why pricing too low hurts you and the industry
• How to differentiate your services if free or ultra-low-cost classes are common in your market

📦 Two Sales Models:

• Open enrollment (single sign-ups)
• Group/corporate pricing (flat rate for 10 students)

💼 Pro Tips That Save Money and Sanity:

• Always collect payment up front (especially from new clients)
• Quote group prices clearly and confidently
• Position your training as a premium service with excellent instruction, gear, and delivery

🎯 Challenge from Dave:
Review your pricing strategy this week. Make one intentional adjustment. Track your results—did you gain more students? Was your class more profitable? Use that info to refine again next month.

📱 Follow us @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
🌐 Learn more at: www.CPRtoCEO.com
💬 Want feedback on your pricing setup? Tag us or use #CPRtoCEO

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz

In this episode of CPR to CEO, Dave Kotz shares the four most common missteps that new CPR instructors and training business owners make—and how to avoid them from the jump. Whether you're just starting your side hustle or scaling your training company, these lessons are crucial if you want to save yourself time, money, and a few grey hairs.

Drawing from decades in the field, Dave offers honest insights and actionable advice that can help you run a more sustainable—and more profitable—lifesaving business.

You’ll Learn:

💰 1. Don’t Undervalue Yourself:
Too many new instructors charge too little—or worse, teach for free. Dave explains how to price your classes based on local market research (without starting a race to the bottom).

📣 2. The “Oops, I Forgot to Market” Mistake:
From basic online listings to flyers at the community center, you have to put yourself out there. Dave offers practical ways to get noticed—starting with your existing network.

🤝 3. You Can’t (and Shouldn’t) Do It Alone:
The solo act gets old quick. Whether it’s teaming with another instructor, delegating admin work, or partnering with other training centers, building a team pays off in energy and effectiveness.

🔁 4. Don’t Neglect Retention:
Your students need recertification every 2 years—don’t let them forget about you! Dave shares the simple reminder strategy that turned his one-time students into lifelong clients (and raving fans).

Real-World Reminder:
Teaching CPR isn’t just about business—it’s about impact. Dave shares a heartwarming story about a student who used the skills he taught to save a life… and still sends a thank-you card every year.

Quick Action Tip:
Make sure your business has at least one reminder system in place for client renewals. It could be a calendar alert, an email campaign, or a CRM tool—just don’t let your two-year cycle slip away.

📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
🌐 Visit: www.CPRtoCEO.com
💬 Share your biggest business lesson using #CPRtoCEO and tag us—we’d love to feature your wins!

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz

In this equipment-packed episode of CPR to CEO, Dave Kotz breaks down everything you need to launch or upgrade your CPR training setup—whether you're teaching one class a month or running a full-blown operation.

From high-quality CPR manikins to reliable AED trainers, this episode is your go-to checklist for the essential gear and tools of the trade. Dave shares decades of hands-on experience to help you invest wisely, stay efficient, and keep your classes running smoothly.

You’ll Learn About:

Essential Equipment:

• Best manikin brands: Laerdal, Preston, and Big Red
• How many manikins you really need (and which sizes matter)
• AED trainer options, from budget-friendly to “real-life” replicas
• Pocket masks, face shields, and bag valve masks—what’s required, what’s nice-to-have

Tech & Software:

• Why a laptop and projector might be your best sidekicks
• Scheduling software tools like Configio, Enrollware, WhenToWork, and Acuity
• The value of having a dedicated phone line or Google Voice for your business
• Payment & billing systems—Excel, QuickBooks, and beyond

Training Materials:

• What to have on hand: instructor manuals, student books, DVDs, and presentations
• Why student materials still matter, even in blended learning courses

Going Digital:

• Building a website: WordPress, Wix, or integrated platforms like Configio
• Why business cards still matter—and how digital business cards like Dot can modernize your networking

Reputation Management:

• How to make Google Reviews work for you (hint: TAPFIVE and timing are key)
• The value of reviews in building long-term credibility and local SEO

💡 Pro Tip:
If you’re just starting out, borrow gear from your training center, department, or colleagues. It’s a smart way to test the waters before investing $2,000–$4,000 in your own gear.

Action Step:
Audit your current CPR gear and software. Identify what’s missing or outdated. Prioritize ONE thing to upgrade this month that will make your business more professional or efficient.

📱 Find us on YouTube, Facebook, Instagram, and TikTok @CPRtoCEO
🌐 Visit: www.CPRtoCEO.com
💬 Have a favorite tool or software to recommend? Drop it in the comments or tag us with #CPRtoCEO

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz