But What About the Brand! cover art

But What About the Brand!

But What About the Brand!

By: LSKR
Listen for free

About this listen

But What About the Brand! explores the decisions that shape brands at every level—startups, challengers, and global giants alike. From first ideas to billion-dollar pivots, we break down what works, what doesn’t, and why. Through candid conversations with C-suite executives, industry leaders, and academics, we uncover the strategies, risks, and lessons behind brand success (and failure). The choices, the stakes, and the outcomes—straight from the people making them.LSKR Economics
Episodes
  • The Hidden Power of Niche Creators Who Are Changing the Influencer Marketplace (w/ Sondra Clark)
    Apr 3 2026

    Discover how trust and authenticity are reshaping the influencer landscape with Sondra Clark, co-founder of Urban Legend. In this episode, Sondra discusses the importance of message authenticity, the rise of independent journalists, and why real human connection is more valuable than ever in an AI-driven world.

    Show More Show Less
    41 mins
  • Inside Delta Air Lines’ Creative Engine: Window Seat (w/ Drake Springer)
    Oct 1 2025

    Delta isn’t just flying planes — it’s flying past the old rules of marketing. From award-winning original content to cutting-edge virtual production, and from 30,000 feet all the way to Tribeca, this episode is a masterclass in how brand, business, and bold storytelling collide.

    Show More Show Less
    51 mins
  • What Most Firms Won’t Tell You About Brand Crises (w/ Josh Culling)
    Mar 25 2025

    This is the conversation most comms firms won’t have—and the one every C-suite needs to hear.

    Josh Culling, President of Dezenhall Resources, reveals how reputation is won or lost when the stakes are highest. We cover why crisis management is a survival discipline, how brand value can vanish overnight, and why—if you think it’s a game of spin—you’ve already lost.

    Show More Show Less
    32 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.