• What Most Firms Won’t Tell You About Brand Crises (w/ Josh Culling)

  • Mar 25 2025
  • Length: 32 mins
  • Podcast

What Most Firms Won’t Tell You About Brand Crises (w/ Josh Culling)

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  • Summary

  • This is the conversation most comms firms won’t have—and the one every C-suite needs to hear.

    Josh Culling, President of Dezenhall Resources, reveals how reputation is won or lost when the stakes are highest. We cover why crisis management is a survival discipline, how brand value can vanish overnight, and why—if you think it’s a game of spin—you’ve already lost.
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