Most business owners struggle with digital ads because platforms keep getting more expensive, more competitive, and less predictable. But YouTube ads are in a rare early-stage window — low competition, high intent audiences, and the ability to reach ready-to-buy customers for a fraction of the cost of other platforms. In this training, YouTube advertising specialist Ben Jones breaks down the system he uses to help businesses get more sales, better targeting, and higher-quality leads — even if you’re brand new to YouTube ads.

Join our free live training every Tuesday from 6–7:30pm AEST

👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

• Why YouTube’s first 30 seconds are free — and how to use them strategically

• The 4-part YouTube ad structure that consistently converts

• Why YouTube traffic outperforms Facebook for buying intent

• Income, interest, and “credit-card-out” intent targeting

• How to ethically “steal” competitor traffic using YouTube placements

• Real examples of high-performing ads (and why they work)

• How to avoid ad fatigue and scale without breaking campaigns

• The power of universal retargeting with Google Display Network

• Tools, templates, and gear for creating simple, effective ads

• Why early adopters of YouTube ads are seeing the biggest gains

Why It Matters:

YouTube is one of the few platforms where small business owners can still reach engaged, ready-to-buy customers without fighting saturated ad markets. With smarter targeting, better intent data, and cheaper clicks, you can build campaigns that actually scale — without the stress, resets, or instability seen on other platforms. This session gives you a clear path to using YouTube ads confidently, even if you’re just getting started.

About the Speaker:

Ben Jones is the founder of Titan Marketer and a certified Google YouTube Ads specialist who has managed over $1 million in YouTube ad spend in the past year alone. As a serial entrepreneur and agency owner, he helps businesses create profitable YouTube campaigns using proven scripts, deep intent targeting, and data-driven strategy. His clients span coaching, e-commerce, professional services, and high-ticket industries.Timestamps:

00:00 Why YouTube gives you 30 seconds of free advertising

01:32 Introducing guest speaker Ben Jones

04:29 The five-step YouTube ads system

06:19 Bonuses and tools for building your first ad

08:25 Why YouTube is still an early-stage opportunity

10:53 Will YouTube ads work for your industry?

13:52 The 4-part winning YouTube ad structure

17:28 Why YouTube traffic produces higher-quality clicks

20:57 Simple setups for high-performing video ads

24:01 The most powerful targeting shift of the decade

29:48 Understanding interest, income, and intent layers

32:01 Reaching people with their “credit card out”

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosioyoutube ads, digital marketing, small business advertising, lead generation, youtube targeting, google ads, remarketing, paid traffic, business growth, marketing strategy, advertising tips, intent targeting

Discover Why Business Owners Who Listen And Act On Their Intuition Today Are More Profitable and More Fulfilled Than Ever Before … Even In A Looming Recession with Craigh Wilson.

In this episode of Business Owners Smashing It Online, we sit down with Craigh Wilson, intuitive mentor and author, who reveals why the most fulfilled and profitable business owners are the ones who listen to and act on their inner voice.

Whether you're just starting a side hustle or scaling a thriving enterprise, this conversation dives deep into clearing the mental and emotional blocks holding you back from unlocking your true genius.

Craigh shares how fear, imposter syndrome, and the stress of a looming recession can cloud your judgment and disconnect you from your unique superpower. But the good news? Your intuition already knows the way forward.

Tune in and discover the process Craigh uses to help entrepreneurs tap into their inner knowing to create breakthrough ideas, fulfilling impact, and sustainable profit—even in uncertain times.

💡 Key Takeaways:

Why intuition is your most underused business asset, especially during tough economic times.

How to identify and clear internal blocks like fear, doubt, and imposter syndrome.

The difference between imposter syndrome and the Dunning-Kruger effect (and how to find the sweet spot in between).

Real-life examples of world-changing businesses built on a "crazy" idea followed through with conviction.

How Craigh Wilson helps entrepreneurs reconnect to their giftedness and essence for deeper fulfillment and higher profit.

A powerful reminder: that next idea you're doubting could be the very thing your audience is waiting for.

This is the podcast for entrepreneurs, solopreneurs, and small business owners ready to ditch the overwhelm and start winning online. Each week, Nick brings in real-world experts to share practical strategies, powerful tools, and inspiring success stories—so you can grow your business without tech stress or wasted ad spend.

Born from a wildly successful webinar series running for over 7 years, this podcast is your DIY MBA in digital business. From AI tools, lead generation, video marketing, SEO, LinkedIn, podcasting, automation, and more—it's all here.

If you're great at what you do but struggle to get found online, this show is your shortcut to clarity, confidence, and results.

🎧 Subscribe now and start smashing it online—without being a tech wizard.

🎥 Watch full episodes on YouTube: @smashgo

🔎 Follow Nick Cree: Just search “Business Owners Smashing It Online”

Most business owners work far too hard for far too little return, not because they lack talent, but because they’re stuck in the wrong level of value, using the wrong systems, and trying to grow by doing more instead of doing what actually scales. In this session, Melanie Brandt shows you how to reverse engineer your business from five figures to six and seven — not by working harder, but by shifting how you think, how you structure your offers, and how you automate your ecosystem so the business finally works for you.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

• Why working harder keeps most business owners stuck at the same income level

• The four levels of value — and how to move into the ones that actually build wealth

• What “quantum leaps” really mean in business (and why they’re not magical)

• How to reverse engineer your revenue using the Freedom Multiplier exercise

• How to design an offer that delivers results quickly (and why simple sells better)

• Why your ideal client is you at your last pain point

• How Melanie uses organic and paid strategies to produce predictable leads

• How automation and ecosystem design slash workload from 70 hours to under 10

• How Messenger bots, lead doors, and email sequences create hands-off sales

• Why strong systems are the only sustainable path to seven figures

Why It Matters:

Most small business owners never reach their potential because they’re operating at the wrong level of value, trying to scale with brute force instead of intelligent structure. When you learn how to simplify your offer, automate delivery, and design a predictable selling system, you stop trading time for money and start building a business that grows consistently — even when you’re not in the room.

About the Speaker:

Melanie Brandt is a specialist in ecosystem automation and scalable business design. After reducing her workload from 70 hours per week to just 6, she has helped hundreds of business owners build systems that create time freedom, predictable income, and long-term growth. Her work blends automation, client psychology, and smart business structure to help entrepreneurs reach six and seven figures sustainably.

Timestamps:

00:00 How automation created a hands-off coaching business

01:36 Melanie’s story and transition into ecosystem automation

05:23 The real meaning of quantum leaps in business

07:40 The “fly at the window” metaphor and why effort isn’t enough

08:15 Why working harder never leads to wealth

09:05 The four levels of value: Implementers, Unifiers, Communicators, Imagineers

14:24 Why imagination and idea creation unlock unlimited income potential

16:52 The Freedom Multiplier exercise explained

22:14 Designing offers that create fast client results

24:39 Why simple offers make more money than complex ones

28:35 A real example: 18 clients in one month from the right room

32:06 Organic strategy: AI filtering, FB groups, and conversation starters

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio

Most business owners think their website isn’t “working”… but the real problem isn’t the design, the tech, or even the copy — it’s that the site doesn’t reflect the deeper issues their clients are actually dealing with.

In this Website Improvement Clinic, Nik Cree walks you through practical ways to find out what your audience truly wants, how to turn those insights into better content, and how to optimise every page so more visitors turn into leads and paying clients.

If you’ve ever wondered why your website traffic isn’t converting — or how to fix it — this session will give you clear, simple steps to move forward.

Register for the free weekly BOSIO webinar (Tuesdays 6–7:30pm AEST):https://ezyurl.co/bosio

What You’ll Learn:

✔ How to uncover the real problems your customers care about

✔ Why your website shouldn’t be your first marketing task

✔ How to use Facebook groups to research your audience deeply

✔ The 6 question-search method (what, why, how, when, who, where)

✔ How to map insights into better pages, content, and lead magnets

✔ Ways to optimise Google Business Profile for more leads

✔ How to use Google Optimize (free tool) to A/B test headlines & buttons

✔ Simple tweaks to increase conversions on your services pages

✔ How to add lead magnets in the right places to grow your email list

✔ Website mistakes that silently reduce enquiries (and how to fix them)

Why It Matters:A website isn’t a brochure — it’s an online conversation. When your content reflects what people actually think, want, and worry about, everything changes: trust builds quickly, visitors stay longer, and your conversions rise naturally. The more you understand your audience, the easier it becomes to craft pages that feel personalised and relevant… and that’s where the leads come from.

About the Speaker:

Nik Cree is the founder of SmashGo.co and host of Business Owners Smashing It Online. With 27+ years in digital marketing and hundreds of client websites under his belt, he helps business owners understand what really works online — without the jargon or overwhelm.

High-Level Timestamps:

00:00 Why most websites don’t convert

01:17 The “website clinic” session intro

01:42 Why website optimisation is like an iceberg

03:19 The danger of cheap SEO & black-hat backlinks

06:05 What to do before building a website

07:16 How to uncover real customer problems

09:49 The power of asking deeper “why” questions

11:24 Why Google Business Profile comes before a website

13:24 How to optimise GBP for local visibility

19:54 Using Facebook groups for deep audience research

24:10 Turning questions into high-converting website content

28:18 How to choose the right lead magnet for each page

34:30 How to A/B test headlines and buttons with Google Optimize

40:16 Website critique: key conversion elements

47:05 Where to place lead magnets (and where not to)

53:54 What to avoid with pop-ups on mobile

57:13 Final Q&A and next steps

1:01:42 Wrap-up and upcoming BOSIO events

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio

Most small business owners know they need a CRM, but few are actually using one in a way that saves time, reduces admin, improves consistency, and increases sales. In this session, Nik breaks down the simple, practical ways a CRM can take repetitive tasks off your plate, help you build better client relationships, and keep your business running smoothly even when you’re busy. If you’ve ever felt overwhelmed by follow-ups, lost leads, or manual admin — this will give you clarity and a clear plan.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

• The real purpose of a CRM (and what it’s not)

• Why repetitive tasks should never be done manually

• How automated lead capture and tagging work behind the scenes

• Why double opt-in protects your deliverability and your wallet

• Clever ways to connect your CRM to your website, Facebook group, and calendar

• How to set up follow-up emails, SMS reminders, and booking workflows

• Using a CRM as a sales pipeline with leads, prospects, clients, and past clients

• Smart automations for reviews, referrals, renewals, and repeat orders

• How CRM reminders reduce stress and keep you accountable

• Which CRM features matter most for small business owners

Why It Matters:

Most businesses lose money not because of marketing — but because of missed follow-ups, forgotten tasks, and inconsistent communication. A CRM fixes that. It brings structure, automation, and reliability to your business so you can work less, earn more, and give every customer a better experience. When your CRM does the heavy lifting, you stay focused on the work that actually moves your business forward.

About the Speaker:

Nik Cree is a digital transformation coach and online strategist with decades of experience helping small business owners simplify tech, automate processes, and build systems that support growth. He has implemented CRM solutions for businesses across industries and teaches simple, effective ways to save time, reduce admin, and build stronger client relationships.

Timestamps:

00:00 Why a CRM helps you work less

01:30 What a CRM actually does

03:24 Nik’s background and CRM experience

04:20 The simplest form of a CRM

06:10 Why sending mass emails from your inbox is risky

07:53 Different types of CRM and how to choose

09:44 The role of automation for repetitive tasks

11:37 Double opt-in vs single opt-in

14:48 Protecting your CRM from spam

16:02 Automating reviews, bookings, and follow-ups

21:34 Connecting your CRM to your website

24:55 Lead magnets and tagging strategy

28:11 Why you need a follow-up email sequence

31:30 CRM for Facebook groups using Group Leads

36:57 Creating a simple sales pipeline

40:44 Using goals and workflows

43:06 Automating review and referral requests

44:50 CRM reminders for proposals, events, and anniversaries

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio

Most small business owners are competing in crowded, noisy markets — and yet the real opportunity sits in the quietest channel of all: the handwritten, human-to-human space almost no one uses anymore. In this session, Greg Smith and Steve Dart reveal why emotional connection, genuine appreciation, and memorable experiences are the new differentiators in a world drowning in automation and generic touchpoints. If you want clients who stay longer, spend more, and refer willingly, this training will reshape how you think about loyalty and attention.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

• Why most businesses lose customers even when their systems are excellent

• The five-step Six Star Business model and how it creates unforgettable experiences

• Why caring, empathy, and appreciation directly increase profitability

• The difference between customer service and customer experience

• How to surprise, delight, and wow clients in ways competitors never think of

• Why emotional labour creates loyalty in a crowded marketplace

• How handwritten mail becomes a standout lead generation and retention tool

• How LinkedIn optimisation, kudos, and small touchpoints build trust

• Real campaign examples from Send Handwritten’s six-star model

• Why human connection outperforms automation when trust is low

Why It Matters:

When everything looks the same — websites, emails, funnels, ads — the only true differentiator left is how you make people feel. Businesses that understand emotional connection win in attention, loyalty, referrals, and long-term revenue. This session shows you how to stand out by doing what everyone else ignores: being deeply human in a digital world.

About the Speakers:

Greg Smith is the CEO of Send Handwritten and co-author of “How to Be a Six Star Business”. After decades in outdoor education and leadership, he now helps entrepreneurs elevate their customer experience and loyalty through emotional connection and authentic appreciation.

Steve Dart is a direct response strategist and former Red Bull marketing manager. With deep expertise in LinkedIn, creative campaigns, and relationship-based lead generation, he helps businesses get the attention of hard-to-reach decision makers without relying on outdated tactics.

Timestamps:

00:00 Why authentic attention now lives in the quietest marketing channel

01:21 Introducing Greg Smith and Steve Dart

02:34 What a Six Star Business really means

05:23 The cost of forgetting your customer experience

07:43 Jetstar vs Singapore Airlines: identical service, different experience

10:13 The Five Steps: Care, Ubuntu, Wow, Experience, Loyalty

14:15 Surprise, delight, and creating memorable emotional moments

17:44 Why experiences are remembered more than products

19:37 Loyalty, trust, and keeping your word

22:36 Caring is profitable: the “John” story

29:29 Inside the Send Handwritten Six Star Hotel model

32:23 Data, handwriting, wax seals, and high-touch campaigns

35:30 Audio DigiCards: digital-first connection

36:17 LinkedIn optimisation, kudos, and positioning

44:17 The power of personalised recommendations and social proof

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio

If you’ve noticed that getting leads feels harder than ever, you’re not imagining it. Buyer behaviour has changed. Trust has changed. And the way people make decisions in 2025 is nothing like the way they bought even a few years ago. In this replay, we unpack what’s really driving sales today — and how small business owners can attract more leads without discounting, forcing funnels, or relying on outdated tactics.

Join our free live training every Tuesday from 6–7:30pm AEST

👉 Register here: https://ezyurl.co/bosio

What You’ll Learn

• Why people buy you long before they buy your brand or product

• Why connection trumps content volume and algorithms

• How to build trust quickly online when you may never meet your customers

• Why vulnerability and authenticity outperform “polished professionalism”

• How to communicate value so prospects stop comparing you on price alone

• How buyer behaviour shifted post-COVID and what it means for you

• Why social media engagement has dropped and what actually drives reach

• How to differentiate when competing with cheaper online options

• The mindset shift that turns sales into service, not pressure

• Real stories and insights from 20+ years of commission sales

Why It Matters

Marketing feels complicated, but the truth is simple: people buy from people they trust. When you understand how relationships, storytelling, consistency, and authenticity influence buying decisions, your sales process becomes far easier. This session shows how to attract high-intent leads who value what you do, buy more often, and refer others.

About the Speaker

Adam Bude is the founder of the Authentic Sales Training Academy and has spent more than two decades in commission-based selling across multiple industries. After hitting a six-figure commission month early in his career, he realised traditional sales methods were broken — and built a relationship-driven approach focused on trust, communication, and genuine service. He now teaches small business owners how to sell without pressure, manipulation, or outdated tactics.

Timestamps

00:00 Why people buy you before they buy your brand

01:20 How sales and marketing have shifted since COVID

03:00 Why personal content outperforms business pages

06:00 Adam’s journey in commission sales and key lessons

09:00 The death of traditional closing tactics

12:00 Why storytelling builds trust and connection

17:00 Social media engagement drop and what drives reach

18:50 TikTok’s interest-based visibility model

20:48 Authenticity versus “professional image”

26:00 Brand congruency across all platforms

32:00 Relationship-based selling for e-commerce

52:00 Competing on value instead of price

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio