If your website looks great but people still bounce fast, there’s a good chance it’s not a “marketing problem” at all… it’s an accessibility problem.

In this session, certified accessibility auditor Narelle Gatti breaks down what digital accessibility really means (in plain English), why it directly impacts your SEO, and how improving accessibility can open up a large, profitable market you might be ignoring without realising it.

Register for the free weekly Tuesday webinar (6pm – 7:30pm AEST): https://ezyurl.co/bosio

What You’ll Learn:

Why accessibility improvements often boost SEO automatically

The difference between usability and accessibility (and why both matter)

The most common website barriers that frustrate visitors and kill conversions

How screen readers and assistive tools actually work in real life

Simple improvements you can make to forms, menus, fonts, colours, and links

Why alt text and clear labels help both humans and search engines

The real-world business impact: lost sales, higher bounce rates, and missed opportunities

Why It Matters:

Digital accessibility is really about communication. When your content is easier to read, easier to navigate, and easier to understand, more people can use it… which means more trust, more enquiries, and more conversions. And the kicker? It’s not just for people with permanent disabilities. It helps everyone: people on mobiles, people in noisy environments, people with tired eyes, and people who simply want things to be easy.

Register for the free weekly Tuesday webinar (6pm – 7:30pm AEST): https://ezyurl.co/bosio

About the Speaker:

Narelle Gatti is a certified accessibility auditor with 30+ years in digital technology. She lives with a severe vision impairment and works with a team of accessibility trainers, auditors, and IT consultants to help businesses make their digital content accessible, usable, and easier to find online.

Timestamps:

00:00 Accessibility boosts SEO and why it matters

01:18 Introduction to Narelle Gatti and digital accessibility

05:44 Usability explained (and why people leave websites fast)

10:54 Accessibility = communication and meeting client needs

14:31 How accessibility and SEO connect (alt text, structure, clarity)

18:20 Assistive technology tools people use every day

21:16 The size of the market you’re missing in Australia

26:16 Real-world examples of lost sales and powerful word-of-mouth

33:04 Australian standards and the Disability Discrimination Act

37:51 WCAG explained: Perceivable, Operable, Understandable, Robust

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio