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Business Owners Smashing It Online

Business Owners Smashing It Online

By: Nik Cree
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About this listen

A show for Solopreneurs, Business Owners and Intrepid Entrepreneurs with hints, tips and strategies to navigate the Digital and Online World to explode their businesses. Each week a guest presenter who is an expert in their field online reveals their secret sauce for being seen and achieving success online. Tune in and discover the missing pieces to your online presence and launch your business into the stratosphere to get more leads, customers and sales in less time, making more money with some of the latest apps, tools and information freely available right now.Nik Cree Economics Leadership Management & Leadership
Episodes
  • Podcast Introduction
    Jun 27 2025

    This is the podcast for entrepreneurs, solopreneurs, and small business owners ready to ditch the overwhelm and start winning online. Each week, Nick brings in real-world experts to share practical strategies, powerful tools, and inspiring success stories—so you can grow your business without tech stress or wasted ad spend.

    Born from a wildly successful webinar series running for over 7 years, this podcast is your DIY MBA in digital business. From AI tools, lead generation, video marketing, SEO, LinkedIn, podcasting, automation, and more—it's all here.

    If you're great at what you do but struggle to get found online, this show is your shortcut to clarity, confidence, and results.


    🎧 Subscribe now and start smashing it online—without being a tech wizard.

    🎥 Watch full episodes on YouTube: @smashgo

    🔎 Follow Nick Cree: Just search “Business Owners Smashing It Online”

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    7 mins
  • To Surcharge or Not To Surcharge with Mark Grant
    Aug 18 2021

    Thinking about passing credit card fees onto your customers? You're not alone — but the real question is should you? In this power-packed session, former banker Mark Grant breaks down the facts around merchant surcharging in Australia. From legal considerations to tech options to customer perception, this is the clarity you’ve been needing.

    Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

    What You’ll Learn:

    What surcharging actually is — and what it isn’t

    When and how it’s legal to pass on fees

    Tools and terminals that support flexible surcharge options

    The hidden risk of handling surcharges incorrectly

    How different cards (Amex, Visa, Mastercard) affect rates

    The trade-offs between absorbing vs passing on costs

    How to maintain trust with customers while protecting margins

    Why It Matters:

    Small business owners face rising operating costs, and merchant fees are a silent profit killer. But passing those fees on the wrong way can backfire — fast. Mark Grant’s experience in banking gives real-world insight into what works and what hurts. This session helps you make an informed decision based on facts, not fear, and choose a surcharge strategy that works for your business model.

    Timestamps:

    00:00 Introduction by Nik Cree

    01:10 What is surcharging and why it matters

    03:30 Legal framework in Australia

    05:40 What merchants are allowed to charge

    08:05 Examples of surcharge methods

    10:30 Flat fees vs percentage fees

    13:00 What to disclose to customers

    16:15 Common pitfalls and how to avoid them

    19:45 Industry-specific differences

    23:50 Payment platforms and their rules

    26:15 Client stories and lessons learned

    30:10 Understanding different card types and rates

    35:00 Online payment gateway vs EFTPOS surcharges

    39:30 Customisable terminal options and compliance

    45:00 When absorbing the fee makes more sense

    52:49 Where banks stand on surcharges

    55:01 Q&A: Square vs terminals at trade shows

    57:05 Smart tech: identifying cards and automating surcharges

    59:08 Pricing strategy and rate transparency

    1:05:09 Final advice and prize draw

    ~\"-"/~

    Want weekly tips that will help support and grow your business?

    Join us Live every Tuesday 6pm - 7:30pm AEST

    Register here: ⁠SmashGo.co/Bosio

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    1 hr and 9 mins
  • 8 Steps To Get More Traffic To Your Website With Pinterest That You Never Knew with Jane Whittred
    Feb 16 2021

    Most small business owners overlook Pinterest because they assume it’s only for recipes, weddings, or DIY projects. The truth is, Pinterest is a powerful search and discovery engine that consistently drives long-term traffic and leads — often outperforming Instagram and Facebook. This session shows you exactly how to set up, optimize, and use Pinterest as a business tool to build brand visibility and generate ongoing leads.

    Join our free live training every Tuesday from 6–7:30pm AEST

    👉 Register here: https://ezyurl.co/bosio

    What You’ll Learn

    Why Pinterest is a search engine, not a social platform

    How to set up a business account and link your website

    The role of boards and how to use them strategically

    Keyword optimization for titles, descriptions, and pins

    Designing pins that grab attention and build brand consistency

    Step-by-step process of posting a pin (title, description, alt text, links)

    Daily and weekly pinning routines that build traction

    How to use Canva templates to scale content quickly

    The “slow burn” advantage of Pinterest over short-term platforms

    Homework checklist to get started right away

    About the Speaker

    Jane Whittred is a business coach and trainer with a strong background in marketing and practical implementation. She helps small business owners cut through noise and focus on strategies that generate consistent results.

    Why It Matters

    Too many founders put all their energy into platforms where content disappears in hours. Pinterest works differently. Done right, one pin can drive traffic for months or even years. For small business owners, this means building a compounding asset that continues to deliver leads long after the work is done. Using Pinterest strategically ensures your content works harder for you while you focus on growing your business.

    ⏱️ Timestamps

    00:00 Welcome and introduction

    01:15 Why Pinterest is more than recipes and crafts

    04:32 How Pinterest drives traffic and sales

    07:40 Setting up a business account and linking your website

    11:58 Understanding boards: public vs hidden

    16:45 Using keywords across titles, descriptions, and pins

    22:20 Designing effective pins and board covers

    27:05 Step-by-step process of posting a pin

    32:12 Scheduling pins and why freshness matters

    36:50 Pinterest as a “slow burn” traffic source

    41:24 Saving pins from others and why it boosts your account

    45:52 Building credibility with 10–40 boards

    50:16 Canva templates: streamlining your pin creation

    54:20 Daily pinning habits that build long-term reach

    59:45 Homework checklist to get started

    01:04:30 Why Pinterest often beats Instagram for traffic

    01:08:40 Final Q&A and wrap-up

    Want weekly tips that will help support and grow your business?

    Join us Live every Tuesday 6pm - 7:30pm AEST

    Register here: ⁠SmashGo.co/Bosio

    Show More Show Less
    1 hr and 20 mins
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